Expertise – YPR

Advertising makes
brands famous.

Public relations makes
them credible.

We increase social awareness with true stories that spark curiosity and engage communities.

YPR is a PR marketing service that generates brand equity by creating awareness that is authentic and credible. We help organizations increase revenue and capitalization through strategic communications. We increase social awareness with both proactive and reactive storytelling that sparks curiosity, interest and engagement with various communities.

Our services

Tactical tools
for maximum notoriety

Word-of-mouth

The core of what we do is creating the right messages to generate positive, authentic and credible conversations about you in the media and with the public.

Storytelling

Using proprietary processes to evaluate and enhance newsworthiness, we create compelling storylines that proactively resonate with the target audience.

Content creation

Pitch, social media content, press release, newsletter, website content, our creative team is able to develop content tailored to the needs of its customers.

Media relations

With newsroom shrinking at an alarming rate, it is essential for us to maintain trusted relationships with key media in Canada and internationally. We use these, to leverage stories and generate earned media coverage around the world.

Social media amplification

Business and thought leaders can circumvent filters and interpretations by creating strong networks to create their own media.

Crisis management

Prevention is better than cure – We find vulnerabilities and turn them into strengths and build contingency plans that can be reused in multiple contexts based on your key messages.

PR Stunt

We live in a world that will soon need strong human interaction to heal. We create events that sparks curiosity and engage communities.

Event organization

Whether in person or online, our team excels at conceptualizing, planning, organizing and executing events of all types, sizes and complexity to bring them to life in creative and engaging ways.

KPIs and ROI driven

Our processes and strategies are KPI driven with a solid connection to broader campaigns and full transparency on resource management. We employ metrics data to track budgets and on-time deliverables.

Proprietary processes for unique results

To address your organization’s specific requirements and always stay up to date on your priorities, we have 3 established proprietary processes designed to keep us in touch and “always-on top” of your needs.

The Newsroom™

The Newsroom is a bilateral weekly or bi-weekly process used to stimulate the flow of new information and collaboration with the client to craft meaningful storylines to be shared with a defined audience.

Press Test™

We press test our media pitches based on strategic considerations developed with the client. We account for newsworthiness, news value, news cycle, timing, tension, context, and what added value this creates for the audience/community. Our objective is to maximize public interest and generate organic worth-of-mouth conversations.

Reach & Greet™

Our model is used to activate PR marketing plans. We reach out to the target audiences with the key messages and engage in conversations to elevate the client’s presence in critical ecosystems of influence that we’ve previously identified.

info@yprcanada.com

Montréal

12102-1 Place Ville Marie
Montréal, QC
Canada
H3B 3Y1

Toronto

952, Queen Street West
Toronto, Ontario
Canada
M6J 1G8

Los Angeles

9046 Lindblade St,
Culver City, California
United States
90232

Advertising makes brands famous.

Public relations makes them credible.