We increase social awareness with true stories that spark curiosity and engage communities.
YPR is a PR marketing service that generates brand equity by creating awareness that is authentic and credible. We help organizations increase revenue and capitalization through strategic communications. We increase social awareness with both proactive and reactive storytelling that sparks curiosity, interest and engagement with various communities.
The core of what we do is creating the right messages to generate positive, authentic and credible conversations about you in the media and with the public.
Storytelling
Using proprietary processes to evaluate and enhance newsworthiness, we create compelling storylines that proactively resonate with the target audience.
Content creation
Pitch, social media content, press release, newsletter, website content, our creative team is able to develop content tailored to the needs of its customers.
Media relations
With newsroom shrinking at an alarming rate, it is essential for us to maintain trusted relationships with key media in Canada and internationally. We use these, to leverage stories and generate earned media coverage around the world.
Social media amplification
Business and thought leaders can circumvent filters and interpretations by creating strong networks to create their own media.
Crisis management
Prevention is better than cure – We find vulnerabilities and turn them into strengths and build contingency plans that can be reused in multiple contexts based on your key messages.
PR Stunt
We live in a world that will soon need strong human interaction to heal. We create events that sparks curiosity and engage communities.
Event organization
Whether in person or online, our team excels at conceptualizing, planning, organizing and executing events of all types, sizes and complexity to bring them to life in creative and engaging ways.
KPIs and ROI driven
Our processes and strategies are KPI driven with a solid connection to broader campaigns and full transparency on resource management. We employ metrics data to track budgets and on-time deliverables.
Proprietary processes for unique results
To address your organizations specific requirements and always stay up to date on your priorities, we have established proprietary processes designed to keep us in touch and “always-on top” of your needs.
Created by Yanik Deschênes, the Newsroom is a bilateral weekly or bi-weekly process used to stimulate the flow of new information and collaboration with the client to craft meaningful storylines to be shared with a defined audience.
Press Test™ is the world’s first AI-powered media pitch test application. It is a robust evaluation tool designed specifically for marketing and PR professionals to evaluate and strengthen their pitches to the media.
Our model is used to activate PR marketing plans. We reach out to the target audiences with the key messages and engage in conversations to elevate the client’s presence in critical ecosystems of influence that we’ve previously identified.
A monthly Credibility Index Report with insights into PR marketing activities on behalf of the client, impact and results, lessons learned and next steps.
