Advertising makes
brands famous.
Public relations makes
them credible.
We increase social awareness with true stories that spark curiosity and engage communities.
YPR is a PR marketing service that generates brand equity by creating awareness that is authentic and credible. We help organizations increase revenue and capitalization through strategic communications. We increase social awareness with both proactive and reactive storytelling that sparks curiosity, interest and engagement with various communities.
Tactical tools
for maximum notoriety
![Two friends talking](/wp-content/themes/yootheme/cache/b0/tim-mossholder-PBtVHdZ1OJI-unsplash-scaled-b095be99.jpeg)
Word-of-mouth
![Men talking photographs](/wp-content/themes/yootheme/cache/4a/jorik-kleen-ankVgCqOMGw-unsplash-scaled-4a0ffea5.jpeg)
Storytelling
![What is your story? neon sign](/wp-content/themes/yootheme/cache/6f/etienne-girardet-EP6_VZhzXM8-unsplash-scaled-6f2df3d2.jpeg)
Content creation
![Press print](/wp-content/themes/yootheme/cache/7d/bank-phrom-Tzm3Oyu_6sk-unsplash-scaled-7d985eec.jpeg)
Media relations
![Women talking selfie](/wp-content/themes/yootheme/cache/9c/brittani-burns-RbdTikirpz0-unsplash-scaled-9c512bf8.jpeg)
Social media amplification
![Police sirens light](/wp-content/themes/yootheme/cache/f7/andrea-ferrario-TlI4IcQTxmI-unsplash-scaled-f7dc6626.jpeg)
Crisis management
![Confettis in a stunt](/wp-content/themes/yootheme/cache/20/pablo-heimplatz-ZODcBkEohk8-unsplash-scaled-20847acb.jpeg)
PR Stunt
![Man jumping in an event](/wp-content/themes/yootheme/cache/09/karsten-winegeart-pJ6HTjx-LV0-unsplash-scaled-091145dc.jpeg)
Event organization
Whether in person or online, our team excels at conceptualizing, planning, organizing and executing events of all types, sizes and complexity to bring them to life in creative and engaging ways.
![People doing the Press Test](/wp-content/themes/yootheme/cache/a8/scott-graham-5fNmWej4tAA-unsplash-scaled-a8bed9bf.jpeg)
KPIs and ROI driven
Our processes and strategies are KPI driven with a solid connection to broader campaigns and full transparency on resource management. We employ metrics data to track budgets and on-time deliverables.
Proprietary processes for unique results
![Newsroom Meeting](/wp-content/themes/yootheme/cache/78/gallery-center-columns-05-7898ae26.jpeg)
Created by Yanik Deschênes, the Newsroom is a bilateral weekly or bi-weekly process used to stimulate the flow of new information and collaboration with the client to craft meaningful storylines to be shared with a defined audience.
![People doing the Press Test](/wp-content/themes/yootheme/cache/d9/scott-graham-5fNmWej4tAA-unsplash-scaled-d9a60ba5.jpeg)
![Handshake neon](/wp-content/themes/yootheme/cache/94/charlesdeluvio-AT5vuPoi8vc-unsplash-scaled-e1647898525997-945775a5.jpeg)
Our model is used to activate PR marketing plans. We reach out to the target audiences with the key messages and engage in conversations to elevate the client’s presence in critical ecosystems of influence that we’ve previously identified.
![Handshake neon](/wp-content/themes/yootheme/cache/85/photo-1567916190725-372c28edc554-85f630e4.webp)
A monthly Credibility Index Report with insights into PR marketing activities on behalf of the client, impact and results, lessons learned and next steps.