Skip to main content

Advertising makes
brands famous.

Public relations makes
them credible.

We increase social awareness with true stories that spark curiosity and engage communities.

YPR is a PR marketing service that generates brand equity by creating awareness that is authentic and credible. We help organizations increase revenue and capitalization through strategic communications. We increase social awareness with both proactive and reactive storytelling that sparks curiosity, interest and engagement with various communities.

Our services

Tactical tools
for maximum notoriety

Proprietary processes for unique results

To address your organizations specific requirements and always stay up to date on your priorities, we have established proprietary processes designed to keep us in touch and “always-on top” of your needs.
The Newsroom™
Newsroom Meeting

Created by Yanik Deschênes, the Newsroom is a bilateral weekly or bi-weekly process used to stimulate the flow of new information and collaboration with the client to craft meaningful storylines to be shared with a defined audience.

Press Test™
People doing the Press Test
Press Test™ is the world’s first AI-powered media pitch test application. It is a robust evaluation tool designed specifically for marketing and PR professionals to evaluate and strengthen their pitches to the media.
Reach & Greet™
Handshake neon

Our model is used to activate PR marketing plans. We reach out to the target audiences with the key messages and engage in conversations to elevate the clients presence in critical ecosystems of influence that weve previously identified.

Handshake neon

A monthly Credibility Index Report with insights into PR marketing activities on behalf of the client, impact and results, lessons learned and next steps.