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Press Test™

YPR has created the world’s first AI‑powered media pitch test application

Stronger pitches. More media hits. Greater reach.
Press Test™ graded pitches helped land stories in:

How does it work?

Assessing the value of a story to the media is highly abstract. That’s why we combine our proprietary grading system built from over 20 years of PR experience with cutting-edge tech.

It’s data-driven with a human touch.

Generative AI

We use a large-language model (LLM) to provide feedback and recommendations.

Real-time Context

We have a database updated daily to track the top conversations in the media.

Trend Analytics

We analyze real-time search trends for keywords related to your client to measure their awareness.

Frequently Asked Questions

What is the Press Test™?
The Press Test™ is the world’s first AI-powered media pitch test application. It is an evaluation tool to improve story pitches before being sent out to media.
Who is the Press Test™ for?

Press Test™ is a robust tool designed specifically for marketing and PR professionals who are tasked with pitching to media outlets. Whether representing themselves or their clients, these professionals can leverage Press Test™ to evaluate and strengthen their pitches prior to sending them out. This ensures that every pitch delivered is of the highest quality.

What kind of media pitch is the Press Test™ optimized for?

Press Test™ is designed to evaluate story pitches aimed at outlets unfamiliar with the client, facilitating the foundation of a relationship with media representatives. The system is not optimized for pitches intended for retail publications, gift catalogues, and tabloids.

What is considered a good score from the Press Test™?

We designed the Press Test™ with the recommendation in mind that a pitch should get a minimum score of 70 to be sent out to media.

How much does the Press Test™ cost?

The Press Test™ Essential is now available for $49 USD monthly with unlimited usage. Users can try Press Test™ Essential for 7 days free.

Get Press Test™ Now

Press Test™ Essential is now available for purchase. Create an account and get a 7 day free trial!

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