How does it work?
Assessing the value of a story to the media is highly abstract. That’s why we combine our proprietary grading system built from over 20 years of PR experience with cutting-edge tech.
It’s data-driven with a human touch.
We have a database updated daily to track the top conversations in the media.
We analyze real-time search trends for keywords related to your client to measure their awareness.
Frequently Asked Questions
Press Test™ is a robust tool designed specifically for marketing and PR professionals who are tasked with pitching to media outlets. Whether representing themselves or their clients, these professionals can leverage Press Test™ to evaluate and strengthen their pitches prior to sending them out. This ensures that every pitch delivered is of the highest quality.
Press Test™ is designed to evaluate story pitches aimed at outlets unfamiliar with the client, facilitating the foundation of a relationship with media representatives. The system is not optimized for pitches intended for retail publications, gift catalogues, and tabloids.
We designed the Press Test™ with the recommendation in mind that a pitch should get a minimum score of 70 to be sent out to media.
Press Test™ is currently available for a limited group of beta testers.
Please check back for a public release or contact us for access.