Sparking Curiosity

Sparking curiosity

We increase social awareness with real stories
that spark curiosity and engage communities.

Our mission

We help organizations increase revenues and create brand equity through organic word-of-mouth. We use earned and shared media to generate brand awareness via social networks and traditional news media. We are experts in the creation, positioning and amplification of authentic stories within defined communities.

Proprietary Processes

We use proprietary processes such as the Newsroom™, Press Test™ and Reach & Greet™ to generate impact and results for our clients.


The Newsroom™ is a weekly touchpoint with clients to establish priorities, stimulate collaboration and create meaningful storylines for targeted audiences.

Press Test™

The Press Test™ is a series of strategic considerations to generate newsworthiness when crafting stories for media. The goal is to ensure stories capture the media’s interest and create public conversations.

Reach & Greet™

The Reach and Greet™ model is for activating PR plans: we reach out to target audiences with the key messages and engage in conversations to elevate the client’s presence in key ecosystems.


A monthly Credibility Index Report with insights into PR marketing activities on behalf of the client, impact and results, lessons learned and next steps.


Strategic presence

Our offices are located in Montréal, Toronto and Los Angeles. We also have a strong network of collaborators in practically every part of the world.

Creative Services

We are strategic storytellers. We use this skill to share stories that positively impact communities and motivate others to make a difference.
Let’s work


12102-1 Place Ville Marie
Montréal, QC
H3B 3Y1


952, Queen Street West
Toronto, Ontario
M6J 1G8

Los Angeles

9046 Lindblade St,
Culver City, California
United States

© YPR Canada. All rights reserved.