We increase social awareness with real stories
that spark curiosity and engage communities.
We help organizations increase revenues and create brand equity through organic word-of-mouth. We use earned and shared media to generate brand awareness via social networks and traditional news media. We are experts in the creation, positioning and amplification of authentic stories within defined communities.
We use proprietary processes such as the Newsroom™, Press Test™ and Reach & Greet™ to generate impact and results for our clients.
The Newsroom™ is a weekly touchpoint with clients to establish priorities, stimulate collaboration and create meaningful storylines for targeted audiences.
The Press Test™ is a series of strategic considerations to generate newsworthiness when crafting stories for media. The goal is to ensure stories capture the media’s interest and create public conversations.
The Reach and Greet™ model is for activating PR plans: we reach out to target audiences with the key messages and engage in conversations to elevate the client’s presence in key ecosystems.
A monthly Credibility Index Report with insights into PR marketing activities on behalf of the client, impact and results, lessons learned and next steps.