Skip to main content

About Us

We know that you want to elevate and maintain your brand awareness. We push the edges of creativity with bold, original ideas to tell your story.

We aim to be an extension of your own communications and marketing teams, travelling with you from the beginning to the end of your communications journeys. We are absolutely committed to achieving the maximum business impact and results for your brand, service or organization.

At the core of everything we do is an ‘always on’ attitude. We are committed to being proactive and responsive with our expertise and advice. We’re about creating genuine, positive conversations about clients in the media and public spheres. We have the know-how to cut through the noise and clutter of crowded mediascapes with impactful storytelling narratives that reach and engage overwhelmed and under-resourced newsrooms. We effectively leverage the trusted relationships YPR maintains with key media figures and news organizations/publishers on our client’s behalf.

Since its inception by Yanik Deschênes, the company’s rapid growth has led it to expand the reach of its multidisciplinary team by opening offices in Montréal, Toronto and New York.

  • CAE Carboneutrality Announcement

  • National Bank Groundbreaking Ceremony

  • CHUM Foundation Fundraising Campaign with Guy Lafleur

  • NorthStar Earth & Space SXSW Conference

  • NetEase Games Montréal Office Opening

You Can Expect a Dedicated, Intelligent and Creative Team in an Inspiring and Engaging Atmosphere

You Can Expect a Dedicated, Intelligent and Creative Team in an Inspiring and Engaging Atmosphere

PR, Media, Digital, Social, Journalism, SEO, Influencers, Content Creation, Science, Politics, B2B, B2C

Team Background

75+ years

Combined Experience

Canada, USA, UK, France, India, China, Japan and more

What is your story? neon sign

Three strategic locations

Our bilingual team members are located in Montréal, Toronto, and Los Angeles. We also have a strong network of partners and collaborators throughout North America, Europe and Asia.

  • Montréal
    1 Place Ville Marie
  • Toronto
    952, Queen Street West
  • New York
    395 Hudson St, 8th floor