{"id":692,"date":"2022-03-23T09:39:43","date_gmt":"2022-03-23T13:39:43","guid":{"rendered":"https:\/\/yprcanada.com\/resultats\/northstar-earth-space\/"},"modified":"2025-11-19T15:38:05","modified_gmt":"2025-11-19T20:38:05","slug":"northstar-ciel-terre","status":"publish","type":"page","link":"https:\/\/yprcanada.com\/fr\/resultats\/northstar-ciel-terre\/","title":{"rendered":"NorthStar Ciel et Terre"},"content":{"rendered":"<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/line-12.svg\" alt=\"\"><\/p>\n<div>\u00c9tude de cas<\/div>\n<h1>NorthStar Ciel &amp; Terre<\/h1>\n<p><video src=\"\/wp-content\/uploads\/northstar_commercial_ssa_services_overview%20(720p).mp4\" poster=\"\"><\/video><\/p>\n<h2>D\u00e9fi<\/h2>\n<div>\n<p><span style=\"font-weight: 400;\">NorthStar Ciel &amp; Terre (NorthStar) est une entreprise montr\u00e9alaise sp\u00e9cialis\u00e9e dans le traitement avanc\u00e9 des donn\u00e9es spatiales \u00e0 l&rsquo;aide de technologies exclusives d&rsquo;intelligence artificielle. NorthStar est n\u00e9 de la volont\u00e9 d&rsquo;am\u00e9liorer notre connaissance de la plan\u00e8te et de la prot\u00e9ger gr\u00e2ce \u00e0 une nouvelle technologie permettant de fusionner les donn\u00e9es des capteurs hyperspectraux en orbite. Avant de pouvoir positionner ces satellites, il fallait r\u00e9soudre un autre probl\u00e8me environnemental : le trafic, la congestion et la gestion des d\u00e9bris en orbite.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gardant cela \u00e0 l&rsquo;esprit, NorthStar a mandat\u00e9 notre \u00e9quipe pour cr\u00e9er et ex\u00e9cuter une strat\u00e9gie de relations publiques pour l&rsquo;annonce de leur premi\u00e8re constellation de satellites, Skylark, une r\u00e9f\u00e9rence \u00e0 la troisi\u00e8me nation dans l&rsquo;espace, Alouette, le premier satellite du Canada.<\/span><\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/220322_NorthStar-Media-3.jpg\" alt=\"\"><\/p>\n<h2>Solution<\/h2>\n<div>\n<p><span style=\"font-weight: 400;\">Nous avons rapidement r\u00e9alis\u00e9, gr\u00e2ce au Press Test<span>\u00ae<\/span>, que pour donner un impact maximal \u00e0 la nouvelle, nous devions nous concentrer principalement sur l&rsquo;impact final du projet. Ce n&rsquo;est pas la construction des satellites qui importait, mais plut\u00f4t sa capacit\u00e9 \u00e0 devenir une composante essentielle du contr\u00f4le et de la gestion d&rsquo;un environnement spatial sain. Il est important de se rappeler qu&rsquo;\u00e0 l&rsquo;\u00e9t\u00e9 2020, le sujet des d\u00e9bris spatiaux n&rsquo;avait pas acquis l&rsquo;importance qu&rsquo;il a aujourd&rsquo;hui.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&rsquo;\u00e9quipe a proc\u00e9d\u00e9 \u00e0 une analyse des facteurs d&rsquo;influence externes et internes afin d&rsquo;identifier les principaux facteurs de sensibilisation pour la campagne d&rsquo;amplification :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pilier 1 : <\/b><span style=\"font-weight: 400;\">La probl\u00e9matique de la durabilit\u00e9 de l&rsquo;espace et pour quoi elle est importante.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pilier 2 : <\/b><span style=\"font-weight: 400;\">Les causes du probl\u00e8me.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pilier 3 : <\/b><span style=\"font-weight: 400;\">Les solutions technologiques pour r\u00e9soudre le probl\u00e8me. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pilier 4 : <\/b><span>Comment Skylark peut aider \u00e0 r\u00e9soudre le probl\u00e8me.<\/span><\/li>\n<\/ul>\n<\/div>\n<h2>Impact<\/h2>\n<blockquote>\n<p>650 million d&rsquo;impressions&#8230;<\/p>\n<\/blockquote>\n<div>\n<p><span style=\"font-weight: 400;\">Notre approche en trois phrases nous a permis d&rsquo;exploiter les canaux appropri\u00e9s pour une plus grande port\u00e9e et un plus grand impact. Cela nous a permis d&rsquo;atteindre un total d&rsquo;un demi-milliard d&rsquo;impressions dans 140 m\u00e9dias \u00e0 travers le monde. La premi\u00e8re phase a permis de cr\u00e9er une histoire fortement personnalis\u00e9e bas\u00e9e sur l&rsquo;impact soci\u00e9tal du projet \u00e0 l&rsquo;\u00e9chelle mondiale avec Reuters, g\u00e9n\u00e9rant plus de 188&amp;nbspM d&rsquo;impressions dans 75 publications internationales. Dans la deuxi\u00e8me phase r\u00e9gionale, nous avons obtenu une couverture dans The Guardian, WIRED Japan, CBC, R-C, SpaceNews, Science Illustrated, Le Figaro, Les \u00c9chos, The Hindu, The Wire, Il Sole 24 Ore, etc. g\u00e9n\u00e9rant plus de 210\u00a0M d&rsquo;impressions dans 18 m\u00e9dias. Enfin, dans la troisi\u00e8me phase, le d\u00e9ploiement du communiqu\u00e9 de presse a ajout\u00e9 67\u00a0M d&rsquo;impressions, dans 47 m\u00e9dias.<\/span><\/p>\n<\/div>\n<ul>\n<li>\n<h3>Reuters<\/h3>\n<p><a href=\"https:\/\/www.yahoo.com\/news\/northstar-thales-alenia-space-begin-102915740.html\"><\/p>\n<p>\u00ab\u00a0NorthStar and Thales Alenia Space begin work on satellites to combat space collisions\u00a0\u00bb<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>The Guardian<\/h3>\n<p><a href=\"https:\/\/www.theguardian.com\/science\/2020\/oct\/29\/northstar-satellite-system-monitor-threat-space-debris\"><\/p>\n<p>\u00ab\u00a0NorthStar satellite system to monitor threat of space debris\u00a0\u00bb<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>WIRED Japan<\/h3>\n<p><a href=\"https:\/\/wired.jp\/2020\/10\/31\/northstar-data\/\"><\/p>\n<p>\u00ab\u00a0\u5b87\u5b99\u7a7a\u9593\u3092\u98db\u3073\u4ea4\u3046\u7121\u6570\u306e\u7269\u4f53\u3092\u3001\u5b87\u5b99\u304b\u3089\u201c\u4ea4\u901a\u6574\u7406\u201d\u3059\u308b\u3068\u3044\u3046\u6311\u6226\uff1a\u30ab\u30ca\u30c0\u767a\u306e\u30b7\u30b9\u30c6\u30e0\u304c\u753b\u671f\u7684\u306a\u7406\u7531\u00a0\u00bb<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>Le Figaro<\/h3>\n<p><a href=\"https:\/\/www.lefigaro.fr\/flash-eco\/surveillance-de-l-espace-thales-alenia-space-s-allie-au-canadien-northstar-20201027\"><\/p>\n<p>\u00ab\u00a0Surveillance de l&rsquo;espace : Thales Alenia Space s&rsquo;allie au Canadien NorthStary\u00a0\u00bb<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>Les \u00c9chos<\/h3>\n<p><a href=\"https:\/\/www.lesechos.fr\/industrie-services\/air-defense\/une-constellation-veut-limiter-les-risques-daccidents-dans-lespace-1259447\"><\/p>\n<p>\u00ab\u00a0NorthStar, la constellation de satellites qui veut surveiller le trafic spatial\u00a0\u00bb<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>CBC<\/h3>\n<p><a href=\"https:\/\/www.cbc.ca\/news\/science\/northstar-satellites-1.5782085\"><\/p>\n<p>\u00ab\u00a0Canadian satellites to help combat threat of collisions in Earth orbit\u00a0\u00bb<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>et beaucoup plus<\/h3>\n<div>\n<p>135 autres articles dans 30 pays<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<h2>Poursuite de la collaboration<\/h2>\n<div>\n<p><span style=\"font-weight: 400;\">Il va sans dire que cette campagne a consid\u00e9rablement accru la notori\u00e9t\u00e9 de NorthStar et lui a donn\u00e9 une carte de visite impressionnante pour attirer les clients et les investisseurs. Cette initiative a propuls\u00e9 le lancement de leurs m\u00e9dias sociaux et de leur site web, g\u00e9n\u00e9rant les premiers engagements notables sur un canal qui avait \u00e9t\u00e9 peu utilis\u00e9 auparavant. Le projet a positionn\u00e9 NorthStar comme un sp\u00e9cialiste dans le domaine des d\u00e9bris spatiaux. Ce positionnement leur a permis d&rsquo;\u00eatre pr\u00e9sent\u00e9s \u00e0 C2 Montr\u00e9al, \u00e0 SXSW 2022 et d&rsquo;\u00eatre couverts par The Economist r\u00e9cemment. Cette notori\u00e9t\u00e9 a donn\u00e9 \u00e0 l&rsquo;organisation un \u00e9lan qui l&rsquo;a install\u00e9e dans les hautes sph\u00e8res du domaine.<\/span><\/p>\n<\/div>\n<div>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/Icon-Only_COLOR_27aout19.png\" alt=\"\"><\/p>\n<div>NorthStar Ciel &#038; Terre<\/div>\n<\/div>\n<div>\n<p>Ann\u00e9e<\/p>\n<\/div>\n<div>\n<p>2020-&#8230;<\/p>\n<\/div>\n<div>\n<p>Cat\u00e9gorie<\/p>\n<\/div>\n<div>\n<p>Relations presse, Conf\u00e9rences, \u00c9v\u00e9nements, Strat\u00e9gie<\/p>\n<\/div>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/DSC_0358.jpg\" alt=\"\"><\/p>\n<h4>SXSW 2022<\/h4>\n<p><a href=\"https:\/\/schedule.sxsw.com\/2022\/events\/PP1141084\">More Details<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/20210918_std001.jpg\" alt=\"\"><\/p>\n<h4>The Economist<\/h4>\n<p><a href=\"https:\/\/www.economist.com\/science-and-technology\/tracking-space-debris-is-a-growing-business\/21804756\">More Details<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/FCQPS2UWYAkTdbg.png\" alt=\"\"><\/p>\n<h4>C2 Montr\u00e9al<\/h4>\n<p><a href=\"https:\/\/www.c2montreal.com\/fr\/speaker\/stewart-bain\/#\/\">More Details<\/a><\/p>\n<\/li>\n<\/ul>\n<p><!--more--><br \/>\n<!-- {\"name\":\"Post\",\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"class\":\"uk-position-relative\",\"header_transparent\":true,\"header_transparent_noplaceholder\":false,\"header_transparent_text_color\":\"dark\",\"image_position\":\"center-center\",\"padding\":\"large\",\"padding_remove_horizontal\":false,\"style\":\"primary\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"css\":\".el-column > * { position: static; }\",\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"image\",\"props\":{\"css\":\".el-image { max-width: 40vw; }\",\"image\":\"wp-content\\\/uploads\\\/line-12.svg\",\"image_height\":\"630\",\"image_svg_animate\":true,\"image_svg_color\":\"emphasis\",\"image_svg_inline\":true,\"image_width\":\"580\",\"margin\":\"default\",\"position\":\"absolute\",\"position_left\":\"0\",\"position_top\":\"0\",\"position_z_index\":\"0\",\"text_align\":\"left\",\"visibility\":\"m\"}}]}]},{\"type\":\"row\",\"props\":{\"width\":\"small\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"\\u00c9tude de cas\",\"link_style\":true,\"margin\":\"small\",\"position\":\"relative\",\"position_z_index\":\"1\",\"title_element\":\"div\"}},{\"type\":\"headline\",\"props\":{\"content\":\"NorthStar Ciel &amp; Terre\",\"margin\":\"large\",\"margin_remove_top\":true,\"position\":\"relative\",\"position_z_index\":\"1\",\"title_element\":\"h1\",\"title_style\":\"heading-medium\"}}]}]},{\"type\":\"row\",\"props\":{\"margin\":\"large\",\"padding_remove_horizontal\":false,\"width\":\"small\",\"width_expand\":\"right\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"video\",\"props\":{\"container_padding_remove\":true,\"margin\":\"default\",\"video\":\"wp-content\\\/uploads\\\/northstar_commercial_ssa_services_overview (720p).mp4\",\"video_autoplay\":\"inview\",\"video_controls\":false,\"video_lazyload\":true,\"video_loop\":true,\"video_muted\":true}}]}]},{\"type\":\"row\",\"props\":{\"column_gap\":\"large\",\"layout\":\"2-3,1-3\",\"width\":\"small\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"D\\u00e9fi\",\"title_element\":\"h2\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span style=\\\"font-weight: 400;\\\">NorthStar Ciel &amp; Terre (NorthStar) est une entreprise montr\\u00e9alaise sp\\u00e9cialis\\u00e9e dans le traitement avanc\\u00e9 des donn\\u00e9es spatiales \\u00e0 l'aide de technologies exclusives d'intelligence artificielle. NorthStar est n\\u00e9 de la volont\\u00e9 d'am\\u00e9liorer notre connaissance de la plan\\u00e8te et de la prot\\u00e9ger gr\\u00e2ce \\u00e0 une nouvelle technologie permettant de fusionner les donn\\u00e9es des capteurs hyperspectraux en orbite. Avant de pouvoir positionner ces satellites, il fallait r\\u00e9soudre un autre probl\\u00e8me environnemental : le trafic, la congestion et la gestion des d\\u00e9bris en orbite.<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">Gardant cela \\u00e0 l'esprit, NorthStar a mandat\\u00e9 notre \\u00e9quipe pour cr\\u00e9er et ex\\u00e9cuter une strat\\u00e9gie de relations publiques pour l'annonce de leur premi\\u00e8re constellation de satellites, Skylark, une r\\u00e9f\\u00e9rence \\u00e0 la troisi\\u00e8me nation dans l'espace, Alouette, le premier satellite du Canada.<\\\/span><\\\/p>\",\"margin\":\"default\",\"text_align\":\"justify\"}},{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2022\\\/03\\\/220322_NorthStar-Media-3.jpg\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\"}},{\"type\":\"headline\",\"props\":{\"content\":\"Solution\",\"title_element\":\"h2\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span style=\\\"font-weight: 400;\\\">Nous avons rapidement r\\u00e9alis\\u00e9, gr\\u00e2ce au Press Test<span>\\u00ae<\\\/span>, que pour donner un impact maximal \\u00e0 la nouvelle, nous devions nous concentrer principalement sur l'impact final du projet. Ce n'est pas la construction des satellites qui importait, mais plut\\u00f4t sa capacit\\u00e9 \\u00e0 devenir une composante essentielle du contr\\u00f4le et de la gestion d'un environnement spatial sain. Il est important de se rappeler qu'\\u00e0 l'\\u00e9t\\u00e9 2020, le sujet des d\\u00e9bris spatiaux n'avait pas acquis l'importance qu'il a aujourd'hui.\\u00a0<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">L'\\u00e9quipe a proc\\u00e9d\\u00e9 \\u00e0 une analyse des facteurs d'influence externes et internes afin d'identifier les principaux facteurs de sensibilisation pour la campagne d'amplification :<\\\/span><\\\/p>\\n\n\n<ul>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 1 : <\\\/b><span style=\\\"font-weight: 400;\\\">La probl\\u00e9matique de la durabilit\\u00e9 de l'espace et pour quoi elle est importante.<\\\/span><\\\/li>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 2 : <\\\/b><span style=\\\"font-weight: 400;\\\">Les causes du probl\\u00e8me.<\\\/span><\\\/li>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 3 : <\\\/b><span style=\\\"font-weight: 400;\\\">Les solutions technologiques pour r\\u00e9soudre le probl\\u00e8me. <\\\/span><\\\/li>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 4 : <\\\/b><span>Comment Skylark peut aider \\u00e0 r\\u00e9soudre le probl\\u00e8me.<\\\/span><\\\/li>\\n<\\\/ul>\",\"margin\":\"default\",\"text_align\":\"justify\"}},{\"type\":\"headline\",\"props\":{\"content\":\"Impact\",\"title_element\":\"h2\"}},{\"type\":\"quotation\",\"props\":{\"content\":\"\n\n<p>650 million d'impressions...<\\\/p>\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span style=\\\"font-weight: 400;\\\">Notre approche en trois phrases nous a permis d'exploiter les canaux appropri\\u00e9s pour une plus grande port\\u00e9e et un plus grand impact. Cela nous a permis d'atteindre un total d'un demi-milliard d'impressions dans 140 m\\u00e9dias \\u00e0 travers le monde. La premi\\u00e8re phase a permis de cr\\u00e9er une histoire fortement personnalis\\u00e9e bas\\u00e9e sur l'impact soci\\u00e9tal du projet \\u00e0 l'\\u00e9chelle mondiale avec Reuters, g\\u00e9n\\u00e9rant plus de 188&amp;nbspM d'impressions dans 75 publications internationales. Dans la deuxi\\u00e8me phase r\\u00e9gionale, nous avons obtenu une couverture dans The Guardian, WIRED Japan, CBC, R-C, SpaceNews, Science Illustrated, Le Figaro, Les \\u00c9chos, The Hindu, The Wire, Il Sole 24 Ore, etc. g\\u00e9n\\u00e9rant plus de 210\\u00a0M d'impressions dans 18 m\\u00e9dias. Enfin, dans la troisi\\u00e8me phase, le d\\u00e9ploiement du communiqu\\u00e9 de presse a ajout\\u00e9 67\\u00a0M d'impressions, dans 47 m\\u00e9dias.<\\\/span><\\\/p>\",\"margin\":\"default\",\"text_align\":\"justify\"}},{\"name\":\"Description List Markers\",\"type\":\"description_list\",\"children\":[{\"type\":\"description_list_item\",\"props\":{\"content\":\"\n\n<p>\\\"NorthStar and Thales Alenia Space begin work on satellites to combat space collisions\\\"<\\\/p>\",\"link\":\"https:\\\/\\\/www.yahoo.com\\\/news\\\/northstar-thales-alenia-space-begin-102915740.html\",\"title\":\"Reuters\"}},{\"type\":\"description_list_item\",\"props\":{\"content\":\"\n\n<p>\\\"NorthStar satellite system to monitor threat of space debris\\\"<\\\/p>\",\"link\":\"https:\\\/\\\/www.theguardian.com\\\/science\\\/2020\\\/oct\\\/29\\\/northstar-satellite-system-monitor-threat-space-debris\",\"title\":\"The Guardian\"}},{\"type\":\"description_list_item\",\"props\":{\"content\":\"\n\n<p>\\\"\\u5b87\\u5b99\\u7a7a\\u9593\\u3092\\u98db\\u3073\\u4ea4\\u3046\\u7121\\u6570\\u306e\\u7269\\u4f53\\u3092\\u3001\\u5b87\\u5b99\\u304b\\u3089\\u201c\\u4ea4\\u901a\\u6574\\u7406\\u201d\\u3059\\u308b\\u3068\\u3044\\u3046\\u6311\\u6226\\uff1a\\u30ab\\u30ca\\u30c0\\u767a\\u306e\\u30b7\\u30b9\\u30c6\\u30e0\\u304c\\u753b\\u671f\\u7684\\u306a\\u7406\\u7531\\\"<\\\/p>\",\"link\":\"https:\\\/\\\/wired.jp\\\/2020\\\/10\\\/31\\\/northstar-data\\\/\",\"title\":\"WIRED Japan\"}},{\"type\":\"description_list_item\",\"props\":{\"content\":\"\n\n<p>\\\"Surveillance de l'espace : Thales Alenia Space s'allie au Canadien NorthStary\\\"<\\\/p>\",\"link\":\"https:\\\/\\\/www.lefigaro.fr\\\/flash-eco\\\/surveillance-de-l-espace-thales-alenia-space-s-allie-au-canadien-northstar-20201027\",\"title\":\"Le Figaro\"}},{\"type\":\"description_list_item\",\"props\":{\"content\":\"\n\n<p>\\\"NorthStar, la constellation de satellites qui veut surveiller le trafic spatial\\\"<\\\/p>\",\"link\":\"https:\\\/\\\/www.lesechos.fr\\\/industrie-services\\\/air-defense\\\/une-constellation-veut-limiter-les-risques-daccidents-dans-lespace-1259447\",\"title\":\"Les \\u00c9chos\"}},{\"type\":\"description_list_item\",\"props\":{\"content\":\"\n\n<p>\\\"Canadian satellites to help combat threat of collisions in Earth orbit\\\"<\\\/p>\",\"link\":\"https:\\\/\\\/www.cbc.ca\\\/news\\\/science\\\/northstar-satellites-1.5782085\",\"title\":\"CBC\"}},{\"type\":\"description_list_item\",\"props\":{\"content\":\"\n\n<p>135 autres articles dans 30 pays<\\\/p>\",\"title\":\"et beaucoup plus\"}}],\"props\":{\"column_breakpoint\":\"m\",\"column_divider\":false,\"id\":\"description-list-markers\",\"layout\":\"grid-2-m\",\"list_element\":\"ul\",\"list_marker\":\"hyphen\",\"list_size\":\"collapse\",\"meta_align\":\"below-content\",\"meta_style\":\"text-meta\",\"show_content\":true,\"show_link\":true,\"show_meta\":true,\"show_title\":true,\"title_colon\":false,\"title_element\":\"div\",\"title_grid_breakpoint\":\"s\",\"title_grid_column_gap\":\"small\",\"title_grid_row_gap\":\"collapse\",\"title_grid_width\":\"auto\",\"title_style\":\"text-bold\"}},{\"type\":\"headline\",\"props\":{\"content\":\"Poursuite de la collaboration\",\"title_element\":\"h2\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span style=\\\"font-weight: 400;\\\">Il va sans dire que cette campagne a consid\\u00e9rablement accru la notori\\u00e9t\\u00e9 de NorthStar et lui a donn\\u00e9 une carte de visite impressionnante pour attirer les clients et les investisseurs. Cette initiative a propuls\\u00e9 le lancement de leurs m\\u00e9dias sociaux et de leur site web, g\\u00e9n\\u00e9rant les premiers engagements notables sur un canal qui avait \\u00e9t\\u00e9 peu utilis\\u00e9 auparavant. Le projet a positionn\\u00e9 NorthStar comme un sp\\u00e9cialiste dans le domaine des d\\u00e9bris spatiaux. Ce positionnement leur a permis d'\\u00eatre pr\\u00e9sent\\u00e9s \\u00e0 C2 Montr\\u00e9al, \\u00e0 SXSW 2022 et d'\\u00eatre couverts par The Economist r\\u00e9cemment. 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