<\/p>\n
<\/video><\/p>\nD\u00e9fi<\/h2>\n\nHyundai Motor Company (HMC) a collabor\u00e9 avec notre \u00e9quipe dans le cadre de notre partenariat avec Sid Lee pour le lancement et l’amplification de <\/span>\u00ab<\/span>for\u00a0Tomorrow<\/strong>\u00bb<\/span>, un engagement et partenariat mondial entre l’entreprise et le Programme des Nations Unies pour le D\u00e9veloppement (PNUD) pour profiter de l’innovation afin d’acc\u00e9l\u00e9rer le progr\u00e8s vers les objectifs de d\u00e9veloppement durable fix\u00e9s par les gouvernements.<\/span><\/p>\nNous avions le mandat de mettre en sc\u00e8ne l’\u00e9v\u00e9nement (en ligne), de le diffuser \u00e0 l’\u00e9chelle mondiale et d’annoncer l’accord historique aux m\u00e9dias du monde entier.<\/span><\/p>\n<\/div>\n<\/p>\nSolution<\/h2>\n\nL’\u00e9quipe des relations publiques a accompagn\u00e9 HMC dans une s\u00e9rie d’\u00e9v\u00e9nements menant \u00e0 la signature officielle et en direct du protocole d’accord avec le PNUD, y compris le positionnement m\u00e9diatique de la porte-parole de l’initiative : l’actrice, entrepreneuse et activiste Jessica Alba.<\/span><\/p>\nLes parties prenantes et les \u00e9l\u00e9ments cl\u00e9s devaient \u00eatre positionn\u00e9s dans le cadre de cette campagne : HMC, le PNUD, Jessica Alba, les penseurs \u00e0 l’origine des solutions durables s\u00e9lectionn\u00e9es, les connecteurs qui contribuent \u00e0 la mise en \u0153uvre de ces solutions, et la plateforme elle-m\u00eame, qui favorise la croissance et la visibilit\u00e9 des initiatives pr\u00e9sent\u00e9es.<\/span><\/p>\nL’\u00e9quipe a proc\u00e9d\u00e9 \u00e0 une analyse des facteurs d’influence externes et internes afin d’identifier les principaux facteurs de sensibilisation pour la campagne d’amplification :<\/span><\/p>\n\nPilier 1 : <\/b>Les solutions durables et les innovateurs qui les d\u00e9veloppent.<\/span><\/li>\nPilier 2 : <\/b>Les connecteurs et leur r\u00f4le de catalyseurs de l’innovation durable.<\/span><\/li>\nPilier 3 : <\/b>Une plateforme \u00e0 code source ouvert qui favorise les avanc\u00e9es en mati\u00e8re de durabilit\u00e9.\u00a0<\/span><\/li>\nPilier 4 : <\/b>La relation de Jessica Alba avec la durabilit\u00e9 et son soutien \u00e0 l’initiative du PNUD pour un r\u00e9seau mondial d’innovation.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/iframe><\/p>\n<h2>Impact<\/h2>\n<blockquote>\n<p>400 million d’impressions…<\/p>\n<\/blockquote>\n<div>\n<p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 la sensibilisation des m\u00e9dias pour cette seule pr\u00e9sentation, plus de 280 millions d’impressions ont \u00e9t\u00e9 obtenues, notamment par la BBC et Forbes. L’extrait ci-dessous, tel qu’il peut \u00eatre lu dans Forbes, d\u00e9crit avec pr\u00e9cision trois de nos messages cl\u00e9s : la puissance de la plateforme, l’expertise des connecteurs et l’\u00e9clat des projets durables.\u00a0<\/span><\/p>\n<p><strong>\u00ab\u00a0L’entreprise a figur\u00e9 sur la plateforme For Tomorrow, une initiative conjointe du PNUD et de Hyundai Motor Company. Essentiellement, For Tomorrow a \u00e9t\u00e9 con\u00e7u pour aider les innovateurs \u00e0 partager leurs id\u00e9es avec d’autres personnes ayant les m\u00eames int\u00e9r\u00eats dans le monde entier. Et comme le voit Joseph D’Cruz, conseiller sp\u00e9cial, planification strat\u00e9gique au PNUD, l’accent mis sur les populations autochtones permettra \u00e0 Real Ice de s’attaquer aux probl\u00e8mes avec une solution qui a \u00e9galement la capacit\u00e9 de g\u00e9n\u00e9rer des revenus.\u00a0\u00bb<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Globalement, cette campagne a atteint un total de plus de 400 millions d’impressions m\u00e9diatiques dans le monde entier, dans plus de 30 canaux. Elle a b\u00e9n\u00e9fici\u00e9 d’une excellente couverture dans des publications de premier plan telles que VOGUE (\u00c9tats-Unis, Italie, Arabie et Royaume-Uni), Marie-Claire (Royaume-Uni), The Hill, The Manilla Times, etc. En plus des 10 mentions de la marque, cette couverture a brillamment port\u00e9 les messages et les valeurs fondamentales de <\/span><i><span style=\"font-weight: 400;\">for Tomorrow<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Au-del\u00e0 de la couverture m\u00e9diatique traditionnelle, les annonces du fil d’actualit\u00e9 orchestr\u00e9es par l’\u00e9quipe de RP ont \u00e9t\u00e9 reprises par plus de 250 m\u00e9dias, g\u00e9n\u00e9rant 480 millions d’impressions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La couverture obtenue a jou\u00e9 un r\u00f4le notable dans la promotion de l’initiative <em>for\u00a0Tomorrow<\/em>, ainsi que dans la sensibilisation \u00e0 notre engagement en faveur de la durabilit\u00e9 par le biais d’ambassadeurs et de projets innovants.<\/span><\/p>\n<\/div>\n<ul>\n<li>\n<h3>Forbes<\/h3>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/trevorclawson\/2021\/07\/18\/cold-callinga-uk-startup-plans-to-refreeze-arctic-ice-but-can-it-deliver\/?sh=48b19e285c86\"><\/p>\n<p>\u00ab\u00a0Cold Calling\u2014A U.K. Startup Plans To Refreeze Arctic Ice But Can It Deliver?\u00a0\u00bb<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>VOGUE<\/h3>\n<p><a href=\"https:\/\/www.vogue.it\/news\/article\/jessica-alba-consigli-vivere-sostenibile\"><\/p>\n<p>\u00ab\u00a0Jessica Alba ci rivela i suoi segreti per vivere in modo pi\u00f9 sostenibile \u00ab\u00a0<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>Marie-Claire<\/h3>\n<p><a href=\"https:\/\/www.marieclaire.co.uk\/life\/sustainability\/jessica-alba-climate-change-742967\"><\/p>\n<p>\u00ab\u00a0Jessica Alba: \u2018My children help me to focus on creating meaningful climate change\u2019\u00a0\u00bb<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>The Hill<\/h3>\n<p><a href=\"https:\/\/thehill.com\/policy\/equilibrium-sustainability\/574776-un-accelerator-labs-spark-solar-powered-auto-rickshaws\"><\/p>\n<p>\u00ab\u00a0UN accelerator labs spark solar-powered auto-rickshaws, other sustainable vehicles\u00a0\u00bb<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>et beaucoup plus<\/h3>\n<div>\n<p>250 autres articles dans 25 pays<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<div>\n<p> <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/15994877_10154315736373753_5763494452899727360_o.jpg\" alt=\"\"><\/p>\n<div>Hyundai Motor Company<\/div>\n<\/div>\n<div>\n<p> <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/bAUh3tJy_400x400.jpg\" alt=\"\"><\/p>\n<div>Programme des Nations Unies pour l\u2019Environnement<\/div>\n<\/div>\n<div>\n<p>Ann\u00e9e<\/p>\n<\/div>\n<div>2020-2021<\/div>\n<div>\n<p>Cat\u00e9gorie<\/p>\n<\/div>\n<div>\n<p>Relations presse, Num\u00e9rique, Social<\/p>\n<\/div>\n<p><!--more--><br \/>\n<!-- {\"name\":\"Case Study\",\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"style\":\"primary\",\"width\":\"\",\"vertical_align\":\"\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"header_transparent\":\"dark\",\"padding\":\"large\",\"header_transparent_noplaceholder\":false,\"padding_remove_horizontal\":false,\"class\":\"uk-position-relative\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"\",\"position_sticky_breakpoint\":\"m\",\"css\":\".el-column > * { position: static; 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cas\"}},{\"type\":\"headline\",\"props\":{\"title_element\":\"h1\",\"title_style\":\"heading-medium\",\"margin\":\"large\",\"margin_remove_top\":true,\"position\":\"relative\",\"position_z_index\":\"1\",\"content\":\"(\\u00a0) for Tomorrow\"}},{\"type\":\"headline\",\"props\":{\"title_element\":\"h3\",\"title_style\":\"h3\",\"margin\":\"large\",\"margin_remove_top\":true,\"position\":\"relative\",\"position_z_index\":\"1\",\"content\":\"Hyundai Motor Company x Programme des Nations Unies pour le 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style=\\\"font-weight: 400;\\\">Hyundai Motor Company (HMC) a collabor\\u00e9 avec notre \\u00e9quipe dans le cadre de notre partenariat avec Sid Lee pour le lancement et l'amplification de <\\\/span><span style=\\\"font-weight: 400;\\\">\\u00ab<\\\/span><strong>for\\u00a0Tomorrow<\\\/strong><span style=\\\"font-weight: 400;\\\">\\u00bb<\\\/span><span style=\\\"font-weight: 400;\\\">, un engagement et partenariat mondial entre l'entreprise et le Programme des Nations Unies pour le D\\u00e9veloppement (PNUD) pour profiter de l'innovation afin d'acc\\u00e9l\\u00e9rer le progr\\u00e8s vers les objectifs de d\\u00e9veloppement durable fix\\u00e9s par les gouvernements.<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">Nous avions le mandat de mettre en sc\\u00e8ne l'\\u00e9v\\u00e9nement (en ligne), de le diffuser \\u00e0 l'\\u00e9chelle mondiale et d'annoncer l'accord historique aux m\\u00e9dias du monde entier.<\\\/span><\\\/p>\",\"text_align\":\"justify\"}},{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"emphasis\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/03\\\/MainImage_1620147754113-HR.jpg\"}},{\"type\":\"headline\",\"props\":{\"title_element\":\"h2\",\"content\":\"Solution\"}},{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span style=\\\"font-weight: 400;\\\">L'\\u00e9quipe des relations publiques a accompagn\\u00e9 HMC dans une s\\u00e9rie d'\\u00e9v\\u00e9nements menant \\u00e0 la signature officielle et en direct du protocole d'accord avec le PNUD, y compris le positionnement m\\u00e9diatique de la porte-parole de l'initiative : l'actrice, entrepreneuse et activiste Jessica Alba.<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">Les parties prenantes et les \\u00e9l\\u00e9ments cl\\u00e9s devaient \\u00eatre positionn\\u00e9s dans le cadre de cette campagne : HMC, le PNUD, Jessica Alba, les penseurs \\u00e0 l'origine des solutions durables s\\u00e9lectionn\\u00e9es, les connecteurs qui contribuent \\u00e0 la mise en \\u0153uvre de ces solutions, et la plateforme elle-m\\u00eame, qui favorise la croissance et la visibilit\\u00e9 des initiatives pr\\u00e9sent\\u00e9es.<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">L'\\u00e9quipe a proc\\u00e9d\\u00e9 \\u00e0 une analyse des facteurs d'influence externes et internes afin d'identifier les principaux facteurs de sensibilisation pour la campagne d'amplification :<\\\/span><\\\/p>\\n\n\n<ul>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 1 : <\\\/b><span style=\\\"font-weight: 400;\\\">Les solutions durables et les innovateurs qui les d\\u00e9veloppent.<\\\/span><\\\/li>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 2 : <\\\/b><span style=\\\"font-weight: 400;\\\">Les connecteurs et leur r\\u00f4le de catalyseurs de l'innovation durable.<\\\/span><\\\/li>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 3 : <\\\/b><span style=\\\"font-weight: 400;\\\">Une plateforme \\u00e0 code source ouvert qui favorise les avanc\\u00e9es en mati\\u00e8re de durabilit\\u00e9.\\u00a0<\\\/span><\\\/li>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 4 : <\\\/b><span style=\\\"font-weight: 400;\\\">La relation de Jessica Alba avec la durabilit\\u00e9 et son soutien \\u00e0 l'initiative du PNUD pour un r\\u00e9seau mondial d'innovation.<\\\/span><\\\/li>\\n<\\\/ul>\",\"text_align\":\"justify\"}},{\"type\":\"video\",\"props\":{\"video_controls\":true,\"margin\":\"default\",\"video\":\"https:\\\/\\\/www.youtube.com\\\/watch?v=j2NWJdJRDM4\",\"video_width\":\"1600\",\"video_height\":\"900\"}},{\"type\":\"headline\",\"props\":{\"title_element\":\"h2\",\"content\":\"Impact\"}},{\"type\":\"quotation\",\"props\":{\"content\":\"\n\n<p>400 million d'impressions...<\\\/p>\"}},{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span style=\\\"font-weight: 400;\\\">Gr\\u00e2ce \\u00e0 la sensibilisation des m\\u00e9dias pour cette seule pr\\u00e9sentation, plus de 280 millions d'impressions ont \\u00e9t\\u00e9 obtenues, notamment par la BBC et Forbes. L'extrait ci-dessous, tel qu'il peut \\u00eatre lu dans Forbes, d\\u00e9crit avec pr\\u00e9cision trois de nos messages cl\\u00e9s : la puissance de la plateforme, l'expertise des connecteurs et l'\\u00e9clat des projets durables.\\u00a0<\\\/span><\\\/p>\\n\n\n<p><strong>\\\"L'entreprise a figur\\u00e9 sur la plateforme For Tomorrow, une initiative conjointe du PNUD et de Hyundai Motor Company. Essentiellement, For Tomorrow a \\u00e9t\\u00e9 con\\u00e7u pour aider les innovateurs \\u00e0 partager leurs id\\u00e9es avec d'autres personnes ayant les m\\u00eames int\\u00e9r\\u00eats dans le monde entier. Et comme le voit Joseph D'Cruz, conseiller sp\\u00e9cial, planification strat\\u00e9gique au PNUD, l'accent mis sur les populations autochtones permettra \\u00e0 Real Ice de s'attaquer aux probl\\u00e8mes avec une solution qui a \\u00e9galement la capacit\\u00e9 de g\\u00e9n\\u00e9rer des revenus.\\\"<\\\/strong><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">Globalement, cette campagne a atteint un total de plus de 400 millions d'impressions m\\u00e9diatiques dans le monde entier, dans plus de 30 canaux. Elle a b\\u00e9n\\u00e9fici\\u00e9 d'une excellente couverture dans des publications de premier plan telles que VOGUE (\\u00c9tats-Unis, Italie, Arabie et Royaume-Uni), Marie-Claire (Royaume-Uni), The Hill, The Manilla Times, etc. En plus des 10 mentions de la marque, cette couverture a brillamment port\\u00e9 les messages et les valeurs fondamentales de <\\\/span><i><span style=\\\"font-weight: 400;\\\">for Tomorrow<\\\/span><\\\/i><span style=\\\"font-weight: 400;\\\">.\\u00a0<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">Au-del\\u00e0 de la couverture m\\u00e9diatique traditionnelle, les annonces du fil d'actualit\\u00e9 orchestr\\u00e9es par l'\\u00e9quipe de RP ont \\u00e9t\\u00e9 reprises par plus de 250 m\\u00e9dias, g\\u00e9n\\u00e9rant 480 millions d'impressions.\\u00a0<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">La couverture obtenue a jou\\u00e9 un r\\u00f4le notable dans la promotion de l'initiative <em>for\\u00a0Tomorrow<\\\/em>, ainsi que dans la sensibilisation \\u00e0 notre engagement en faveur de la durabilit\\u00e9 par le biais d'ambassadeurs et de projets innovants.<\\\/span><\\\/p>\",\"text_align\":\"justify\"}},{\"name\":\"Description List Markers\",\"type\":\"description_list\",\"children\":[{\"type\":\"description_list_item\",\"props\":{\"title\":\"Forbes\",\"content\":\"\n\n<p>\\\"Cold Calling\\u2014A U.K. Startup Plans To Refreeze Arctic Ice But Can It Deliver?\\\"<\\\/p>\",\"link\":\"https:\\\/\\\/www.forbes.com\\\/sites\\\/trevorclawson\\\/2021\\\/07\\\/18\\\/cold-callinga-uk-startup-plans-to-refreeze-arctic-ice-but-can-it-deliver\\\/?sh=48b19e285c86\"}},{\"type\":\"description_list_item\",\"props\":{\"title\":\"VOGUE\",\"content\":\"\n\n<p>\\\"Jessica Alba ci rivela i suoi segreti per vivere in modo pi\\u00f9 sostenibile \\\"<\\\/p>\",\"link\":\"https:\\\/\\\/www.vogue.it\\\/news\\\/article\\\/jessica-alba-consigli-vivere-sostenibile\"}},{\"type\":\"description_list_item\",\"props\":{\"title\":\"Marie-Claire\",\"content\":\"\n\n<p>\\\"Jessica Alba: \\u2018My children help me to focus on creating meaningful climate change\\u2019\\\"<\\\/p>\",\"link\":\"https:\\\/\\\/www.marieclaire.co.uk\\\/life\\\/sustainability\\\/jessica-alba-climate-change-742967\"}},{\"type\":\"description_list_item\",\"props\":{\"title\":\"The Hill\",\"content\":\"\n\n<p>\\\"UN accelerator labs spark solar-powered auto-rickshaws, other sustainable vehicles\\\"<\\\/p>\",\"link\":\"https:\\\/\\\/thehill.com\\\/policy\\\/equilibrium-sustainability\\\/574776-un-accelerator-labs-spark-solar-powered-auto-rickshaws\"}},{\"type\":\"description_list_item\",\"props\":{\"title\":\"et beaucoup plus\",\"content\":\"\n\n<p>250 autres articles dans 25 pays<\\\/p>\"}}],\"props\":{\"show_title\":true,\"show_meta\":true,\"show_content\":true,\"show_link\":true,\"list_element\":\"ul\",\"column_breakpoint\":\"m\",\"layout\":\"grid-2-m\",\"title_grid_width\":\"auto\",\"title_grid_column_gap\":\"small\",\"title_grid_row_gap\":\"collapse\",\"title_element\":\"div\",\"meta_style\":\"meta\",\"meta_align\":\"below-content\",\"list_marker\":\"hyphen\",\"column_divider\":false,\"list_size\":\"collapse\",\"title_colon\":false,\"id\":\"description-list-markers\",\"title_grid_breakpoint\":\"s\",\"title_style\":\"text-bold\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"panel\",\"props\":{\"link_text\":\"Read more\",\"title_hover_style\":\"reset\",\"title_element\":\"div\",\"title_align\":\"top\",\"title_grid_width\":\"1-2\",\"title_grid_breakpoint\":\"m\",\"meta_style\":\"meta\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_width\":\"1-2\",\"image_grid_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"margin\":\"default\",\"image_width\":\"90\",\"image_height\":\"90\",\"title_style\":\"h4\",\"content_margin\":\"small\",\"image_border\":\"circle\",\"title\":\"Hyundai Motor Company\",\"content\":\"\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/03\\\/15994877_10154315736373753_5763494452899727360_o.jpg\",\"image_alt\":\"\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}},{\"type\":\"panel\",\"props\":{\"link_text\":\"Read 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l\\u2019Environnement\",\"content\":\"\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/03\\\/bAUh3tJy_400x400.jpg\",\"image_alt\":\"\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}},{\"type\":\"text\",\"props\":{\"margin\":\"medium\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Ann\\u00e9e<\\\/p>\",\"text_style\":\"meta\",\"margin_remove_bottom\":true,\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}},{\"type\":\"text\",\"props\":{\"margin\":\"small\",\"column_breakpoint\":\"m\",\"margin_remove_bottom\":false,\"content\":\"2020-2021\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}},{\"type\":\"text\",\"props\":{\"margin\":\"medium\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Cat\\u00e9gorie<\\\/p>\",\"text_style\":\"meta\",\"margin_remove_bottom\":true,\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}},{\"type\":\"text\",\"props\":{\"margin\":\"small\",\"column_breakpoint\":\"m\",\"margin_remove_bottom\":false,\"content\":\"\n\n<p>Relations presse, Num\\u00e9rique, Social<\\\/p>\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}}]}]}],\"name\":\"Post\"}],\"version\":\"2.7.22\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9tude de cas (\u00a0) for Tomorrow Hyundai Motor Company x Programme des Nations Unies pour le D\u00e9veloppement D\u00e9fi Hyundai Motor Company (HMC) a collabor\u00e9 avec notre \u00e9quipe dans le cadre de notre partenariat avec Sid Lee pour le lancement et l’amplification de \u00abfor\u00a0Tomorrow\u00bb, un engagement et partenariat mondial entre l’entreprise et le Programme des Nations […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":682,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-686","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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Hyundai Motor Company (HMC) a collabor\u00e9 avec notre \u00e9quipe dans le cadre de notre partenariat avec Sid Lee pour le lancement et l’amplification de <\/span>\u00ab<\/span>for\u00a0Tomorrow<\/strong>\u00bb<\/span>, un engagement et partenariat mondial entre l’entreprise et le Programme des Nations Unies pour le D\u00e9veloppement (PNUD) pour profiter de l’innovation afin d’acc\u00e9l\u00e9rer le progr\u00e8s vers les objectifs de d\u00e9veloppement durable fix\u00e9s par les gouvernements.<\/span><\/p>\nNous avions le mandat de mettre en sc\u00e8ne l’\u00e9v\u00e9nement (en ligne), de le diffuser \u00e0 l’\u00e9chelle mondiale et d’annoncer l’accord historique aux m\u00e9dias du monde entier.<\/span><\/p>\n<\/div>\n<\/p>\nSolution<\/h2>\n\nL’\u00e9quipe des relations publiques a accompagn\u00e9 HMC dans une s\u00e9rie d’\u00e9v\u00e9nements menant \u00e0 la signature officielle et en direct du protocole d’accord avec le PNUD, y compris le positionnement m\u00e9diatique de la porte-parole de l’initiative : l’actrice, entrepreneuse et activiste Jessica Alba.<\/span><\/p>\nLes parties prenantes et les \u00e9l\u00e9ments cl\u00e9s devaient \u00eatre positionn\u00e9s dans le cadre de cette campagne : HMC, le PNUD, Jessica Alba, les penseurs \u00e0 l’origine des solutions durables s\u00e9lectionn\u00e9es, les connecteurs qui contribuent \u00e0 la mise en \u0153uvre de ces solutions, et la plateforme elle-m\u00eame, qui favorise la croissance et la visibilit\u00e9 des initiatives pr\u00e9sent\u00e9es.<\/span><\/p>\nL’\u00e9quipe a proc\u00e9d\u00e9 \u00e0 une analyse des facteurs d’influence externes et internes afin d’identifier les principaux facteurs de sensibilisation pour la campagne d’amplification :<\/span><\/p>\n\nPilier 1 : <\/b>Les solutions durables et les innovateurs qui les d\u00e9veloppent.<\/span><\/li>\nPilier 2 : <\/b>Les connecteurs et leur r\u00f4le de catalyseurs de l’innovation durable.<\/span><\/li>\nPilier 3 : <\/b>Une plateforme \u00e0 code source ouvert qui favorise les avanc\u00e9es en mati\u00e8re de durabilit\u00e9.\u00a0<\/span><\/li>\nPilier 4 : <\/b>La relation de Jessica Alba avec la durabilit\u00e9 et son soutien \u00e0 l’initiative du PNUD pour un r\u00e9seau mondial d’innovation.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/iframe><\/p>\n<h2>Impact<\/h2>\n<blockquote>\n<p>400 million d’impressions…<\/p>\n<\/blockquote>\n<div>\n<p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 la sensibilisation des m\u00e9dias pour cette seule pr\u00e9sentation, plus de 280 millions d’impressions ont \u00e9t\u00e9 obtenues, notamment par la BBC et Forbes. L’extrait ci-dessous, tel qu’il peut \u00eatre lu dans Forbes, d\u00e9crit avec pr\u00e9cision trois de nos messages cl\u00e9s : la puissance de la plateforme, l’expertise des connecteurs et l’\u00e9clat des projets durables.\u00a0<\/span><\/p>\n<p><strong>\u00ab\u00a0L’entreprise a figur\u00e9 sur la plateforme For Tomorrow, une initiative conjointe du PNUD et de Hyundai Motor Company. Essentiellement, For Tomorrow a \u00e9t\u00e9 con\u00e7u pour aider les innovateurs \u00e0 partager leurs id\u00e9es avec d’autres personnes ayant les m\u00eames int\u00e9r\u00eats dans le monde entier. Et comme le voit Joseph D’Cruz, conseiller sp\u00e9cial, planification strat\u00e9gique au PNUD, l’accent mis sur les populations autochtones permettra \u00e0 Real Ice de s’attaquer aux probl\u00e8mes avec une solution qui a \u00e9galement la capacit\u00e9 de g\u00e9n\u00e9rer des revenus.\u00a0\u00bb<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Globalement, cette campagne a atteint un total de plus de 400 millions d’impressions m\u00e9diatiques dans le monde entier, dans plus de 30 canaux. Elle a b\u00e9n\u00e9fici\u00e9 d’une excellente couverture dans des publications de premier plan telles que VOGUE (\u00c9tats-Unis, Italie, Arabie et Royaume-Uni), Marie-Claire (Royaume-Uni), The Hill, The Manilla Times, etc. En plus des 10 mentions de la marque, cette couverture a brillamment port\u00e9 les messages et les valeurs fondamentales de <\/span><i><span style=\"font-weight: 400;\">for Tomorrow<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Au-del\u00e0 de la couverture m\u00e9diatique traditionnelle, les annonces du fil d’actualit\u00e9 orchestr\u00e9es par l’\u00e9quipe de RP ont \u00e9t\u00e9 reprises par plus de 250 m\u00e9dias, g\u00e9n\u00e9rant 480 millions d’impressions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La couverture obtenue a jou\u00e9 un r\u00f4le notable dans la promotion de l’initiative <em>for\u00a0Tomorrow<\/em>, ainsi que dans la sensibilisation \u00e0 notre engagement en faveur de la durabilit\u00e9 par le biais d’ambassadeurs et de projets innovants.<\/span><\/p>\n<\/div>\n<ul>\n<li>\n<h3>Forbes<\/h3>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/trevorclawson\/2021\/07\/18\/cold-callinga-uk-startup-plans-to-refreeze-arctic-ice-but-can-it-deliver\/?sh=48b19e285c86\"><\/p>\n<p>\u00ab\u00a0Cold Calling\u2014A U.K. Startup Plans To Refreeze Arctic Ice But Can It Deliver?\u00a0\u00bb<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>VOGUE<\/h3>\n<p><a href=\"https:\/\/www.vogue.it\/news\/article\/jessica-alba-consigli-vivere-sostenibile\"><\/p>\n<p>\u00ab\u00a0Jessica Alba ci rivela i suoi segreti per vivere in modo pi\u00f9 sostenibile \u00ab\u00a0<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>Marie-Claire<\/h3>\n<p><a href=\"https:\/\/www.marieclaire.co.uk\/life\/sustainability\/jessica-alba-climate-change-742967\"><\/p>\n<p>\u00ab\u00a0Jessica Alba: \u2018My children help me to focus on creating meaningful climate change\u2019\u00a0\u00bb<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>The Hill<\/h3>\n<p><a href=\"https:\/\/thehill.com\/policy\/equilibrium-sustainability\/574776-un-accelerator-labs-spark-solar-powered-auto-rickshaws\"><\/p>\n<p>\u00ab\u00a0UN accelerator labs spark solar-powered auto-rickshaws, other sustainable vehicles\u00a0\u00bb<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>et beaucoup plus<\/h3>\n<div>\n<p>250 autres articles dans 25 pays<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<div>\n<p> <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/15994877_10154315736373753_5763494452899727360_o.jpg\" alt=\"\"><\/p>\n<div>Hyundai Motor Company<\/div>\n<\/div>\n<div>\n<p> <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/bAUh3tJy_400x400.jpg\" alt=\"\"><\/p>\n<div>Programme des Nations Unies pour l\u2019Environnement<\/div>\n<\/div>\n<div>\n<p>Ann\u00e9e<\/p>\n<\/div>\n<div>2020-2021<\/div>\n<div>\n<p>Cat\u00e9gorie<\/p>\n<\/div>\n<div>\n<p>Relations presse, Num\u00e9rique, 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style=\\\"font-weight: 400;\\\">Hyundai Motor Company (HMC) a collabor\\u00e9 avec notre \\u00e9quipe dans le cadre de notre partenariat avec Sid Lee pour le lancement et l'amplification de <\\\/span><span style=\\\"font-weight: 400;\\\">\\u00ab<\\\/span><strong>for\\u00a0Tomorrow<\\\/strong><span style=\\\"font-weight: 400;\\\">\\u00bb<\\\/span><span style=\\\"font-weight: 400;\\\">, un engagement et partenariat mondial entre l'entreprise et le Programme des Nations Unies pour le D\\u00e9veloppement (PNUD) pour profiter de l'innovation afin d'acc\\u00e9l\\u00e9rer le progr\\u00e8s vers les objectifs de d\\u00e9veloppement durable fix\\u00e9s par les gouvernements.<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">Nous avions le mandat de mettre en sc\\u00e8ne l'\\u00e9v\\u00e9nement (en ligne), de le diffuser \\u00e0 l'\\u00e9chelle mondiale et d'annoncer l'accord historique aux m\\u00e9dias du monde entier.<\\\/span><\\\/p>\",\"text_align\":\"justify\"}},{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"emphasis\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/03\\\/MainImage_1620147754113-HR.jpg\"}},{\"type\":\"headline\",\"props\":{\"title_element\":\"h2\",\"content\":\"Solution\"}},{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span style=\\\"font-weight: 400;\\\">L'\\u00e9quipe des relations publiques a accompagn\\u00e9 HMC dans une s\\u00e9rie d'\\u00e9v\\u00e9nements menant \\u00e0 la signature officielle et en direct du protocole d'accord avec le PNUD, y compris le positionnement m\\u00e9diatique de la porte-parole de l'initiative : l'actrice, entrepreneuse et activiste Jessica Alba.<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">Les parties prenantes et les \\u00e9l\\u00e9ments cl\\u00e9s devaient \\u00eatre positionn\\u00e9s dans le cadre de cette campagne : HMC, le PNUD, Jessica Alba, les penseurs \\u00e0 l'origine des solutions durables s\\u00e9lectionn\\u00e9es, les connecteurs qui contribuent \\u00e0 la mise en \\u0153uvre de ces solutions, et la plateforme elle-m\\u00eame, qui favorise la croissance et la visibilit\\u00e9 des initiatives pr\\u00e9sent\\u00e9es.<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">L'\\u00e9quipe a proc\\u00e9d\\u00e9 \\u00e0 une analyse des facteurs d'influence externes et internes afin d'identifier les principaux facteurs de sensibilisation pour la campagne d'amplification :<\\\/span><\\\/p>\\n\n\n<ul>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 1 : <\\\/b><span style=\\\"font-weight: 400;\\\">Les solutions durables et les innovateurs qui les d\\u00e9veloppent.<\\\/span><\\\/li>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 2 : <\\\/b><span style=\\\"font-weight: 400;\\\">Les connecteurs et leur r\\u00f4le de catalyseurs de l'innovation durable.<\\\/span><\\\/li>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 3 : <\\\/b><span style=\\\"font-weight: 400;\\\">Une plateforme \\u00e0 code source ouvert qui favorise les avanc\\u00e9es en mati\\u00e8re de durabilit\\u00e9.\\u00a0<\\\/span><\\\/li>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 4 : <\\\/b><span style=\\\"font-weight: 400;\\\">La relation de Jessica Alba avec la durabilit\\u00e9 et son soutien \\u00e0 l'initiative du PNUD pour un r\\u00e9seau mondial d'innovation.<\\\/span><\\\/li>\\n<\\\/ul>\",\"text_align\":\"justify\"}},{\"type\":\"video\",\"props\":{\"video_controls\":true,\"margin\":\"default\",\"video\":\"https:\\\/\\\/www.youtube.com\\\/watch?v=j2NWJdJRDM4\",\"video_width\":\"1600\",\"video_height\":\"900\"}},{\"type\":\"headline\",\"props\":{\"title_element\":\"h2\",\"content\":\"Impact\"}},{\"type\":\"quotation\",\"props\":{\"content\":\"\n\n<p>400 million d'impressions...<\\\/p>\"}},{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span style=\\\"font-weight: 400;\\\">Gr\\u00e2ce \\u00e0 la sensibilisation des m\\u00e9dias pour cette seule pr\\u00e9sentation, plus de 280 millions d'impressions ont \\u00e9t\\u00e9 obtenues, notamment par la BBC et Forbes. L'extrait ci-dessous, tel qu'il peut \\u00eatre lu dans Forbes, d\\u00e9crit avec pr\\u00e9cision trois de nos messages cl\\u00e9s : la puissance de la plateforme, l'expertise des connecteurs et l'\\u00e9clat des projets durables.\\u00a0<\\\/span><\\\/p>\\n\n\n<p><strong>\\\"L'entreprise a figur\\u00e9 sur la plateforme For Tomorrow, une initiative conjointe du PNUD et de Hyundai Motor Company. Essentiellement, For Tomorrow a \\u00e9t\\u00e9 con\\u00e7u pour aider les innovateurs \\u00e0 partager leurs id\\u00e9es avec d'autres personnes ayant les m\\u00eames int\\u00e9r\\u00eats dans le monde entier. Et comme le voit Joseph D'Cruz, conseiller sp\\u00e9cial, planification strat\\u00e9gique au PNUD, l'accent mis sur les populations autochtones permettra \\u00e0 Real Ice de s'attaquer aux probl\\u00e8mes avec une solution qui a \\u00e9galement la capacit\\u00e9 de g\\u00e9n\\u00e9rer des revenus.\\\"<\\\/strong><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">Globalement, cette campagne a atteint un total de plus de 400 millions d'impressions m\\u00e9diatiques dans le monde entier, dans plus de 30 canaux. Elle a b\\u00e9n\\u00e9fici\\u00e9 d'une excellente couverture dans des publications de premier plan telles que VOGUE (\\u00c9tats-Unis, Italie, Arabie et Royaume-Uni), Marie-Claire (Royaume-Uni), The Hill, The Manilla Times, etc. En plus des 10 mentions de la marque, cette couverture a brillamment port\\u00e9 les messages et les valeurs fondamentales de <\\\/span><i><span style=\\\"font-weight: 400;\\\">for Tomorrow<\\\/span><\\\/i><span style=\\\"font-weight: 400;\\\">.\\u00a0<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">Au-del\\u00e0 de la couverture m\\u00e9diatique traditionnelle, les annonces du fil d'actualit\\u00e9 orchestr\\u00e9es par l'\\u00e9quipe de RP ont \\u00e9t\\u00e9 reprises par plus de 250 m\\u00e9dias, g\\u00e9n\\u00e9rant 480 millions d'impressions.\\u00a0<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">La couverture obtenue a jou\\u00e9 un r\\u00f4le notable dans la promotion de l'initiative <em>for\\u00a0Tomorrow<\\\/em>, ainsi que dans la sensibilisation \\u00e0 notre engagement en faveur de la durabilit\\u00e9 par le biais d'ambassadeurs et de projets innovants.<\\\/span><\\\/p>\",\"text_align\":\"justify\"}},{\"name\":\"Description List Markers\",\"type\":\"description_list\",\"children\":[{\"type\":\"description_list_item\",\"props\":{\"title\":\"Forbes\",\"content\":\"\n\n<p>\\\"Cold Calling\\u2014A U.K. Startup Plans To Refreeze Arctic Ice But Can It Deliver?\\\"<\\\/p>\",\"link\":\"https:\\\/\\\/www.forbes.com\\\/sites\\\/trevorclawson\\\/2021\\\/07\\\/18\\\/cold-callinga-uk-startup-plans-to-refreeze-arctic-ice-but-can-it-deliver\\\/?sh=48b19e285c86\"}},{\"type\":\"description_list_item\",\"props\":{\"title\":\"VOGUE\",\"content\":\"\n\n<p>\\\"Jessica Alba ci rivela i suoi segreti per vivere in modo pi\\u00f9 sostenibile \\\"<\\\/p>\",\"link\":\"https:\\\/\\\/www.vogue.it\\\/news\\\/article\\\/jessica-alba-consigli-vivere-sostenibile\"}},{\"type\":\"description_list_item\",\"props\":{\"title\":\"Marie-Claire\",\"content\":\"\n\n<p>\\\"Jessica Alba: \\u2018My children help me to focus on creating meaningful climate change\\u2019\\\"<\\\/p>\",\"link\":\"https:\\\/\\\/www.marieclaire.co.uk\\\/life\\\/sustainability\\\/jessica-alba-climate-change-742967\"}},{\"type\":\"description_list_item\",\"props\":{\"title\":\"The Hill\",\"content\":\"\n\n<p>\\\"UN accelerator labs spark solar-powered auto-rickshaws, other sustainable vehicles\\\"<\\\/p>\",\"link\":\"https:\\\/\\\/thehill.com\\\/policy\\\/equilibrium-sustainability\\\/574776-un-accelerator-labs-spark-solar-powered-auto-rickshaws\"}},{\"type\":\"description_list_item\",\"props\":{\"title\":\"et beaucoup plus\",\"content\":\"\n\n<p>250 autres articles dans 25 pays<\\\/p>\"}}],\"props\":{\"show_title\":true,\"show_meta\":true,\"show_content\":true,\"show_link\":true,\"list_element\":\"ul\",\"column_breakpoint\":\"m\",\"layout\":\"grid-2-m\",\"title_grid_width\":\"auto\",\"title_grid_column_gap\":\"small\",\"title_grid_row_gap\":\"collapse\",\"title_element\":\"div\",\"meta_style\":\"meta\",\"meta_align\":\"below-content\",\"list_marker\":\"hyphen\",\"column_divider\":false,\"list_size\":\"collapse\",\"title_colon\":false,\"id\":\"description-list-markers\",\"title_grid_breakpoint\":\"s\",\"title_style\":\"text-bold\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"panel\",\"props\":{\"link_text\":\"Read 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l\\u2019Environnement\",\"content\":\"\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/03\\\/bAUh3tJy_400x400.jpg\",\"image_alt\":\"\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}},{\"type\":\"text\",\"props\":{\"margin\":\"medium\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Ann\\u00e9e<\\\/p>\",\"text_style\":\"meta\",\"margin_remove_bottom\":true,\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}},{\"type\":\"text\",\"props\":{\"margin\":\"small\",\"column_breakpoint\":\"m\",\"margin_remove_bottom\":false,\"content\":\"2020-2021\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}},{\"type\":\"text\",\"props\":{\"margin\":\"medium\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Cat\\u00e9gorie<\\\/p>\",\"text_style\":\"meta\",\"margin_remove_bottom\":true,\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}},{\"type\":\"text\",\"props\":{\"margin\":\"small\",\"column_breakpoint\":\"m\",\"margin_remove_bottom\":false,\"content\":\"\n\n<p>Relations presse, Num\\u00e9rique, Social<\\\/p>\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}}]}]}],\"name\":\"Post\"}],\"version\":\"2.7.22\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9tude de cas (\u00a0) for Tomorrow Hyundai Motor Company x Programme des Nations Unies pour le D\u00e9veloppement D\u00e9fi Hyundai Motor Company (HMC) a collabor\u00e9 avec notre \u00e9quipe dans le cadre de notre partenariat avec Sid Lee pour le lancement et l’amplification de \u00abfor\u00a0Tomorrow\u00bb, un engagement et partenariat mondial entre l’entreprise et le Programme des Nations […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":682,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-686","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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Nous avions le mandat de mettre en sc\u00e8ne l’\u00e9v\u00e9nement (en ligne), de le diffuser \u00e0 l’\u00e9chelle mondiale et d’annoncer l’accord historique aux m\u00e9dias du monde entier.<\/span><\/p>\n<\/div>\n<\/p>\nSolution<\/h2>\n\nL’\u00e9quipe des relations publiques a accompagn\u00e9 HMC dans une s\u00e9rie d’\u00e9v\u00e9nements menant \u00e0 la signature officielle et en direct du protocole d’accord avec le PNUD, y compris le positionnement m\u00e9diatique de la porte-parole de l’initiative : l’actrice, entrepreneuse et activiste Jessica Alba.<\/span><\/p>\nLes parties prenantes et les \u00e9l\u00e9ments cl\u00e9s devaient \u00eatre positionn\u00e9s dans le cadre de cette campagne : HMC, le PNUD, Jessica Alba, les penseurs \u00e0 l’origine des solutions durables s\u00e9lectionn\u00e9es, les connecteurs qui contribuent \u00e0 la mise en \u0153uvre de ces solutions, et la plateforme elle-m\u00eame, qui favorise la croissance et la visibilit\u00e9 des initiatives pr\u00e9sent\u00e9es.<\/span><\/p>\nL’\u00e9quipe a proc\u00e9d\u00e9 \u00e0 une analyse des facteurs d’influence externes et internes afin d’identifier les principaux facteurs de sensibilisation pour la campagne d’amplification :<\/span><\/p>\n\nPilier 1 : <\/b>Les solutions durables et les innovateurs qui les d\u00e9veloppent.<\/span><\/li>\nPilier 2 : <\/b>Les connecteurs et leur r\u00f4le de catalyseurs de l’innovation durable.<\/span><\/li>\nPilier 3 : <\/b>Une plateforme \u00e0 code source ouvert qui favorise les avanc\u00e9es en mati\u00e8re de durabilit\u00e9.\u00a0<\/span><\/li>\nPilier 4 : <\/b>La relation de Jessica Alba avec la durabilit\u00e9 et son soutien \u00e0 l’initiative du PNUD pour un r\u00e9seau mondial d’innovation.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/iframe><\/p>\n<h2>Impact<\/h2>\n<blockquote>\n<p>400 million d’impressions…<\/p>\n<\/blockquote>\n<div>\n<p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 la sensibilisation des m\u00e9dias pour cette seule pr\u00e9sentation, plus de 280 millions d’impressions ont \u00e9t\u00e9 obtenues, notamment par la BBC et Forbes. L’extrait ci-dessous, tel qu’il peut \u00eatre lu dans Forbes, d\u00e9crit avec pr\u00e9cision trois de nos messages cl\u00e9s : la puissance de la plateforme, l’expertise des connecteurs et l’\u00e9clat des projets durables.\u00a0<\/span><\/p>\n<p><strong>\u00ab\u00a0L’entreprise a figur\u00e9 sur la plateforme For Tomorrow, une initiative conjointe du PNUD et de Hyundai Motor Company. Essentiellement, For Tomorrow a \u00e9t\u00e9 con\u00e7u pour aider les innovateurs \u00e0 partager leurs id\u00e9es avec d’autres personnes ayant les m\u00eames int\u00e9r\u00eats dans le monde entier. Et comme le voit Joseph D’Cruz, conseiller sp\u00e9cial, planification strat\u00e9gique au PNUD, l’accent mis sur les populations autochtones permettra \u00e0 Real Ice de s’attaquer aux probl\u00e8mes avec une solution qui a \u00e9galement la capacit\u00e9 de g\u00e9n\u00e9rer des revenus.\u00a0\u00bb<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Globalement, cette campagne a atteint un total de plus de 400 millions d’impressions m\u00e9diatiques dans le monde entier, dans plus de 30 canaux. Elle a b\u00e9n\u00e9fici\u00e9 d’une excellente couverture dans des publications de premier plan telles que VOGUE (\u00c9tats-Unis, Italie, Arabie et Royaume-Uni), Marie-Claire (Royaume-Uni), The Hill, The Manilla Times, etc. En plus des 10 mentions de la marque, cette couverture a brillamment port\u00e9 les messages et les valeurs fondamentales de <\/span><i><span style=\"font-weight: 400;\">for Tomorrow<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Au-del\u00e0 de la couverture m\u00e9diatique traditionnelle, les annonces du fil d’actualit\u00e9 orchestr\u00e9es par l’\u00e9quipe de RP ont \u00e9t\u00e9 reprises par plus de 250 m\u00e9dias, g\u00e9n\u00e9rant 480 millions d’impressions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La couverture obtenue a jou\u00e9 un r\u00f4le notable dans la promotion de l’initiative <em>for\u00a0Tomorrow<\/em>, ainsi que dans la sensibilisation \u00e0 notre engagement en faveur de la durabilit\u00e9 par le biais d’ambassadeurs et de projets innovants.<\/span><\/p>\n<\/div>\n<ul>\n<li>\n<h3>Forbes<\/h3>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/trevorclawson\/2021\/07\/18\/cold-callinga-uk-startup-plans-to-refreeze-arctic-ice-but-can-it-deliver\/?sh=48b19e285c86\"><\/p>\n<p>\u00ab\u00a0Cold Calling\u2014A U.K. Startup Plans To Refreeze Arctic Ice But Can It Deliver?\u00a0\u00bb<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>VOGUE<\/h3>\n<p><a href=\"https:\/\/www.vogue.it\/news\/article\/jessica-alba-consigli-vivere-sostenibile\"><\/p>\n<p>\u00ab\u00a0Jessica Alba ci rivela i suoi segreti per vivere in modo pi\u00f9 sostenibile \u00ab\u00a0<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>Marie-Claire<\/h3>\n<p><a href=\"https:\/\/www.marieclaire.co.uk\/life\/sustainability\/jessica-alba-climate-change-742967\"><\/p>\n<p>\u00ab\u00a0Jessica Alba: \u2018My children help me to focus on creating meaningful climate change\u2019\u00a0\u00bb<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>The Hill<\/h3>\n<p><a href=\"https:\/\/thehill.com\/policy\/equilibrium-sustainability\/574776-un-accelerator-labs-spark-solar-powered-auto-rickshaws\"><\/p>\n<p>\u00ab\u00a0UN accelerator labs spark solar-powered auto-rickshaws, other sustainable vehicles\u00a0\u00bb<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>et beaucoup plus<\/h3>\n<div>\n<p>250 autres articles dans 25 pays<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<div>\n<p> <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/15994877_10154315736373753_5763494452899727360_o.jpg\" alt=\"\"><\/p>\n<div>Hyundai Motor Company<\/div>\n<\/div>\n<div>\n<p> <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/bAUh3tJy_400x400.jpg\" alt=\"\"><\/p>\n<div>Programme des Nations Unies pour l\u2019Environnement<\/div>\n<\/div>\n<div>\n<p>Ann\u00e9e<\/p>\n<\/div>\n<div>2020-2021<\/div>\n<div>\n<p>Cat\u00e9gorie<\/p>\n<\/div>\n<div>\n<p>Relations presse, Num\u00e9rique, Social<\/p>\n<\/div>\n<p><!--more--><br \/>\n<!-- {\"name\":\"Case Study\",\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"style\":\"primary\",\"width\":\"\",\"vertical_align\":\"\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"header_transparent\":\"dark\",\"padding\":\"large\",\"header_transparent_noplaceholder\":false,\"padding_remove_horizontal\":false,\"class\":\"uk-position-relative\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"\",\"position_sticky_breakpoint\":\"m\",\"css\":\".el-column > * { position: static; 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cas\"}},{\"type\":\"headline\",\"props\":{\"title_element\":\"h1\",\"title_style\":\"heading-medium\",\"margin\":\"large\",\"margin_remove_top\":true,\"position\":\"relative\",\"position_z_index\":\"1\",\"content\":\"(\\u00a0) for Tomorrow\"}},{\"type\":\"headline\",\"props\":{\"title_element\":\"h3\",\"title_style\":\"h3\",\"margin\":\"large\",\"margin_remove_top\":true,\"position\":\"relative\",\"position_z_index\":\"1\",\"content\":\"Hyundai Motor Company x Programme des Nations Unies pour le D\\u00e9veloppement\"}}]}]},{\"type\":\"row\",\"props\":{\"width\":\"small\",\"width_expand\":\"right\",\"padding_remove_horizontal\":false,\"margin\":\"large\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"video\",\"props\":{\"video_controls\":false,\"margin\":\"default\",\"video\":\"wp-content\\\/uploads\\\/for-tomorrow_UN-Hyundai.mp4\",\"video_loop\":true,\"video_muted\":true,\"video_lazyload\":true,\"video_autoplay\":\"inview\",\"container_padding_remove\":true}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"2-3,1-3\",\"width\":\"small\",\"column_gap\":\"large\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"2-3\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"title_element\":\"h2\",\"content\":\"D\\u00e9fi\"}},{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span style=\\\"font-weight: 400;\\\">Hyundai Motor Company (HMC) a collabor\\u00e9 avec notre \\u00e9quipe dans le cadre de notre partenariat avec Sid Lee pour le lancement et l'amplification de <\\\/span><span style=\\\"font-weight: 400;\\\">\\u00ab<\\\/span><strong>for\\u00a0Tomorrow<\\\/strong><span style=\\\"font-weight: 400;\\\">\\u00bb<\\\/span><span style=\\\"font-weight: 400;\\\">, un engagement et partenariat mondial entre l'entreprise et le Programme des Nations Unies pour le D\\u00e9veloppement (PNUD) pour profiter de l'innovation afin d'acc\\u00e9l\\u00e9rer le progr\\u00e8s vers les objectifs de d\\u00e9veloppement durable fix\\u00e9s par les gouvernements.<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">Nous avions le mandat de mettre en sc\\u00e8ne l'\\u00e9v\\u00e9nement (en ligne), de le diffuser \\u00e0 l'\\u00e9chelle mondiale et d'annoncer l'accord historique aux m\\u00e9dias du monde entier.<\\\/span><\\\/p>\",\"text_align\":\"justify\"}},{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"emphasis\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/03\\\/MainImage_1620147754113-HR.jpg\"}},{\"type\":\"headline\",\"props\":{\"title_element\":\"h2\",\"content\":\"Solution\"}},{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span style=\\\"font-weight: 400;\\\">L'\\u00e9quipe des relations publiques a accompagn\\u00e9 HMC dans une s\\u00e9rie d'\\u00e9v\\u00e9nements menant \\u00e0 la signature officielle et en direct du protocole d'accord avec le PNUD, y compris le positionnement m\\u00e9diatique de la porte-parole de l'initiative : l'actrice, entrepreneuse et activiste Jessica Alba.<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">Les parties prenantes et les \\u00e9l\\u00e9ments cl\\u00e9s devaient \\u00eatre positionn\\u00e9s dans le cadre de cette campagne : HMC, le PNUD, Jessica Alba, les penseurs \\u00e0 l'origine des solutions durables s\\u00e9lectionn\\u00e9es, les connecteurs qui contribuent \\u00e0 la mise en \\u0153uvre de ces solutions, et la plateforme elle-m\\u00eame, qui favorise la croissance et la visibilit\\u00e9 des initiatives pr\\u00e9sent\\u00e9es.<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">L'\\u00e9quipe a proc\\u00e9d\\u00e9 \\u00e0 une analyse des facteurs d'influence externes et internes afin d'identifier les principaux facteurs de sensibilisation pour la campagne d'amplification :<\\\/span><\\\/p>\\n\n\n<ul>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 1 : <\\\/b><span style=\\\"font-weight: 400;\\\">Les solutions durables et les innovateurs qui les d\\u00e9veloppent.<\\\/span><\\\/li>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 2 : <\\\/b><span style=\\\"font-weight: 400;\\\">Les connecteurs et leur r\\u00f4le de catalyseurs de l'innovation durable.<\\\/span><\\\/li>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 3 : <\\\/b><span style=\\\"font-weight: 400;\\\">Une plateforme \\u00e0 code source ouvert qui favorise les avanc\\u00e9es en mati\\u00e8re de durabilit\\u00e9.\\u00a0<\\\/span><\\\/li>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 4 : <\\\/b><span style=\\\"font-weight: 400;\\\">La relation de Jessica Alba avec la durabilit\\u00e9 et son soutien \\u00e0 l'initiative du PNUD pour un r\\u00e9seau mondial d'innovation.<\\\/span><\\\/li>\\n<\\\/ul>\",\"text_align\":\"justify\"}},{\"type\":\"video\",\"props\":{\"video_controls\":true,\"margin\":\"default\",\"video\":\"https:\\\/\\\/www.youtube.com\\\/watch?v=j2NWJdJRDM4\",\"video_width\":\"1600\",\"video_height\":\"900\"}},{\"type\":\"headline\",\"props\":{\"title_element\":\"h2\",\"content\":\"Impact\"}},{\"type\":\"quotation\",\"props\":{\"content\":\"\n\n<p>400 million d'impressions...<\\\/p>\"}},{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span style=\\\"font-weight: 400;\\\">Gr\\u00e2ce \\u00e0 la sensibilisation des m\\u00e9dias pour cette seule pr\\u00e9sentation, plus de 280 millions d'impressions ont \\u00e9t\\u00e9 obtenues, notamment par la BBC et Forbes. L'extrait ci-dessous, tel qu'il peut \\u00eatre lu dans Forbes, d\\u00e9crit avec pr\\u00e9cision trois de nos messages cl\\u00e9s : la puissance de la plateforme, l'expertise des connecteurs et l'\\u00e9clat des projets durables.\\u00a0<\\\/span><\\\/p>\\n\n\n<p><strong>\\\"L'entreprise a figur\\u00e9 sur la plateforme For Tomorrow, une initiative conjointe du PNUD et de Hyundai Motor Company. Essentiellement, For Tomorrow a \\u00e9t\\u00e9 con\\u00e7u pour aider les innovateurs \\u00e0 partager leurs id\\u00e9es avec d'autres personnes ayant les m\\u00eames int\\u00e9r\\u00eats dans le monde entier. Et comme le voit Joseph D'Cruz, conseiller sp\\u00e9cial, planification strat\\u00e9gique au PNUD, l'accent mis sur les populations autochtones permettra \\u00e0 Real Ice de s'attaquer aux probl\\u00e8mes avec une solution qui a \\u00e9galement la capacit\\u00e9 de g\\u00e9n\\u00e9rer des revenus.\\\"<\\\/strong><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">Globalement, cette campagne a atteint un total de plus de 400 millions d'impressions m\\u00e9diatiques dans le monde entier, dans plus de 30 canaux. Elle a b\\u00e9n\\u00e9fici\\u00e9 d'une excellente couverture dans des publications de premier plan telles que VOGUE (\\u00c9tats-Unis, Italie, Arabie et Royaume-Uni), Marie-Claire (Royaume-Uni), The Hill, The Manilla Times, etc. En plus des 10 mentions de la marque, cette couverture a brillamment port\\u00e9 les messages et les valeurs fondamentales de <\\\/span><i><span style=\\\"font-weight: 400;\\\">for Tomorrow<\\\/span><\\\/i><span style=\\\"font-weight: 400;\\\">.\\u00a0<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">Au-del\\u00e0 de la couverture m\\u00e9diatique traditionnelle, les annonces du fil d'actualit\\u00e9 orchestr\\u00e9es par l'\\u00e9quipe de RP ont \\u00e9t\\u00e9 reprises par plus de 250 m\\u00e9dias, g\\u00e9n\\u00e9rant 480 millions d'impressions.\\u00a0<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">La couverture obtenue a jou\\u00e9 un r\\u00f4le notable dans la promotion de l'initiative <em>for\\u00a0Tomorrow<\\\/em>, ainsi que dans la sensibilisation \\u00e0 notre engagement en faveur de la durabilit\\u00e9 par le biais d'ambassadeurs et de projets innovants.<\\\/span><\\\/p>\",\"text_align\":\"justify\"}},{\"name\":\"Description List Markers\",\"type\":\"description_list\",\"children\":[{\"type\":\"description_list_item\",\"props\":{\"title\":\"Forbes\",\"content\":\"\n\n<p>\\\"Cold Calling\\u2014A U.K. Startup Plans To Refreeze Arctic Ice But Can It Deliver?\\\"<\\\/p>\",\"link\":\"https:\\\/\\\/www.forbes.com\\\/sites\\\/trevorclawson\\\/2021\\\/07\\\/18\\\/cold-callinga-uk-startup-plans-to-refreeze-arctic-ice-but-can-it-deliver\\\/?sh=48b19e285c86\"}},{\"type\":\"description_list_item\",\"props\":{\"title\":\"VOGUE\",\"content\":\"\n\n<p>\\\"Jessica Alba ci rivela i suoi segreti per vivere in modo pi\\u00f9 sostenibile \\\"<\\\/p>\",\"link\":\"https:\\\/\\\/www.vogue.it\\\/news\\\/article\\\/jessica-alba-consigli-vivere-sostenibile\"}},{\"type\":\"description_list_item\",\"props\":{\"title\":\"Marie-Claire\",\"content\":\"\n\n<p>\\\"Jessica Alba: \\u2018My children help me to focus on creating meaningful climate change\\u2019\\\"<\\\/p>\",\"link\":\"https:\\\/\\\/www.marieclaire.co.uk\\\/life\\\/sustainability\\\/jessica-alba-climate-change-742967\"}},{\"type\":\"description_list_item\",\"props\":{\"title\":\"The Hill\",\"content\":\"\n\n<p>\\\"UN accelerator labs spark solar-powered auto-rickshaws, other sustainable vehicles\\\"<\\\/p>\",\"link\":\"https:\\\/\\\/thehill.com\\\/policy\\\/equilibrium-sustainability\\\/574776-un-accelerator-labs-spark-solar-powered-auto-rickshaws\"}},{\"type\":\"description_list_item\",\"props\":{\"title\":\"et beaucoup plus\",\"content\":\"\n\n<p>250 autres articles dans 25 pays<\\\/p>\"}}],\"props\":{\"show_title\":true,\"show_meta\":true,\"show_content\":true,\"show_link\":true,\"list_element\":\"ul\",\"column_breakpoint\":\"m\",\"layout\":\"grid-2-m\",\"title_grid_width\":\"auto\",\"title_grid_column_gap\":\"small\",\"title_grid_row_gap\":\"collapse\",\"title_element\":\"div\",\"meta_style\":\"meta\",\"meta_align\":\"below-content\",\"list_marker\":\"hyphen\",\"column_divider\":false,\"list_size\":\"collapse\",\"title_colon\":false,\"id\":\"description-list-markers\",\"title_grid_breakpoint\":\"s\",\"title_style\":\"text-bold\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"panel\",\"props\":{\"link_text\":\"Read 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l\\u2019Environnement\",\"content\":\"\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/03\\\/bAUh3tJy_400x400.jpg\",\"image_alt\":\"\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}},{\"type\":\"text\",\"props\":{\"margin\":\"medium\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Ann\\u00e9e<\\\/p>\",\"text_style\":\"meta\",\"margin_remove_bottom\":true,\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}},{\"type\":\"text\",\"props\":{\"margin\":\"small\",\"column_breakpoint\":\"m\",\"margin_remove_bottom\":false,\"content\":\"2020-2021\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}},{\"type\":\"text\",\"props\":{\"margin\":\"medium\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Cat\\u00e9gorie<\\\/p>\",\"text_style\":\"meta\",\"margin_remove_bottom\":true,\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}},{\"type\":\"text\",\"props\":{\"margin\":\"small\",\"column_breakpoint\":\"m\",\"margin_remove_bottom\":false,\"content\":\"\n\n<p>Relations presse, Num\\u00e9rique, Social<\\\/p>\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}}]}]}],\"name\":\"Post\"}],\"version\":\"2.7.22\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9tude de cas (\u00a0) for Tomorrow Hyundai Motor Company x Programme des Nations Unies pour le D\u00e9veloppement D\u00e9fi Hyundai Motor Company (HMC) a collabor\u00e9 avec notre \u00e9quipe dans le cadre de notre partenariat avec Sid Lee pour le lancement et l’amplification de \u00abfor\u00a0Tomorrow\u00bb, un engagement et partenariat mondial entre l’entreprise et le Programme des Nations […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":682,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-686","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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L’\u00e9quipe des relations publiques a accompagn\u00e9 HMC dans une s\u00e9rie d’\u00e9v\u00e9nements menant \u00e0 la signature officielle et en direct du protocole d’accord avec le PNUD, y compris le positionnement m\u00e9diatique de la porte-parole de l’initiative : l’actrice, entrepreneuse et activiste Jessica Alba.<\/span><\/p>\nLes parties prenantes et les \u00e9l\u00e9ments cl\u00e9s devaient \u00eatre positionn\u00e9s dans le cadre de cette campagne : HMC, le PNUD, Jessica Alba, les penseurs \u00e0 l’origine des solutions durables s\u00e9lectionn\u00e9es, les connecteurs qui contribuent \u00e0 la mise en \u0153uvre de ces solutions, et la plateforme elle-m\u00eame, qui favorise la croissance et la visibilit\u00e9 des initiatives pr\u00e9sent\u00e9es.<\/span><\/p>\nL’\u00e9quipe a proc\u00e9d\u00e9 \u00e0 une analyse des facteurs d’influence externes et internes afin d’identifier les principaux facteurs de sensibilisation pour la campagne d’amplification :<\/span><\/p>\n\nPilier 1 : <\/b>Les solutions durables et les innovateurs qui les d\u00e9veloppent.<\/span><\/li>\nPilier 2 : <\/b>Les connecteurs et leur r\u00f4le de catalyseurs de l’innovation durable.<\/span><\/li>\nPilier 3 : <\/b>Une plateforme \u00e0 code source ouvert qui favorise les avanc\u00e9es en mati\u00e8re de durabilit\u00e9.\u00a0<\/span><\/li>\nPilier 4 : <\/b>La relation de Jessica Alba avec la durabilit\u00e9 et son soutien \u00e0 l’initiative du PNUD pour un r\u00e9seau mondial d’innovation.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/iframe><\/p>\n<h2>Impact<\/h2>\n<blockquote>\n<p>400 million d’impressions…<\/p>\n<\/blockquote>\n<div>\n<p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 la sensibilisation des m\u00e9dias pour cette seule pr\u00e9sentation, plus de 280 millions d’impressions ont \u00e9t\u00e9 obtenues, notamment par la BBC et Forbes. L’extrait ci-dessous, tel qu’il peut \u00eatre lu dans Forbes, d\u00e9crit avec pr\u00e9cision trois de nos messages cl\u00e9s : la puissance de la plateforme, l’expertise des connecteurs et l’\u00e9clat des projets durables.\u00a0<\/span><\/p>\n<p><strong>\u00ab\u00a0L’entreprise a figur\u00e9 sur la plateforme For Tomorrow, une initiative conjointe du PNUD et de Hyundai Motor Company. Essentiellement, For Tomorrow a \u00e9t\u00e9 con\u00e7u pour aider les innovateurs \u00e0 partager leurs id\u00e9es avec d’autres personnes ayant les m\u00eames int\u00e9r\u00eats dans le monde entier. Et comme le voit Joseph D’Cruz, conseiller sp\u00e9cial, planification strat\u00e9gique au PNUD, l’accent mis sur les populations autochtones permettra \u00e0 Real Ice de s’attaquer aux probl\u00e8mes avec une solution qui a \u00e9galement la capacit\u00e9 de g\u00e9n\u00e9rer des revenus.\u00a0\u00bb<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Globalement, cette campagne a atteint un total de plus de 400 millions d’impressions m\u00e9diatiques dans le monde entier, dans plus de 30 canaux. Elle a b\u00e9n\u00e9fici\u00e9 d’une excellente couverture dans des publications de premier plan telles que VOGUE (\u00c9tats-Unis, Italie, Arabie et Royaume-Uni), Marie-Claire (Royaume-Uni), The Hill, The Manilla Times, etc. En plus des 10 mentions de la marque, cette couverture a brillamment port\u00e9 les messages et les valeurs fondamentales de <\/span><i><span style=\"font-weight: 400;\">for Tomorrow<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Au-del\u00e0 de la couverture m\u00e9diatique traditionnelle, les annonces du fil d’actualit\u00e9 orchestr\u00e9es par l’\u00e9quipe de RP ont \u00e9t\u00e9 reprises par plus de 250 m\u00e9dias, g\u00e9n\u00e9rant 480 millions d’impressions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La couverture obtenue a jou\u00e9 un r\u00f4le notable dans la promotion de l’initiative <em>for\u00a0Tomorrow<\/em>, ainsi que dans la sensibilisation \u00e0 notre engagement en faveur de la durabilit\u00e9 par le biais d’ambassadeurs et de projets innovants.<\/span><\/p>\n<\/div>\n<ul>\n<li>\n<h3>Forbes<\/h3>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/trevorclawson\/2021\/07\/18\/cold-callinga-uk-startup-plans-to-refreeze-arctic-ice-but-can-it-deliver\/?sh=48b19e285c86\"><\/p>\n<p>\u00ab\u00a0Cold Calling\u2014A U.K. Startup Plans To Refreeze Arctic Ice But Can It Deliver?\u00a0\u00bb<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>VOGUE<\/h3>\n<p><a href=\"https:\/\/www.vogue.it\/news\/article\/jessica-alba-consigli-vivere-sostenibile\"><\/p>\n<p>\u00ab\u00a0Jessica Alba ci rivela i suoi segreti per vivere in modo pi\u00f9 sostenibile \u00ab\u00a0<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>Marie-Claire<\/h3>\n<p><a href=\"https:\/\/www.marieclaire.co.uk\/life\/sustainability\/jessica-alba-climate-change-742967\"><\/p>\n<p>\u00ab\u00a0Jessica Alba: \u2018My children help me to focus on creating meaningful climate change\u2019\u00a0\u00bb<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>The Hill<\/h3>\n<p><a href=\"https:\/\/thehill.com\/policy\/equilibrium-sustainability\/574776-un-accelerator-labs-spark-solar-powered-auto-rickshaws\"><\/p>\n<p>\u00ab\u00a0UN accelerator labs spark solar-powered auto-rickshaws, other sustainable vehicles\u00a0\u00bb<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>et beaucoup plus<\/h3>\n<div>\n<p>250 autres articles dans 25 pays<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<div>\n<p> <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/15994877_10154315736373753_5763494452899727360_o.jpg\" alt=\"\"><\/p>\n<div>Hyundai Motor Company<\/div>\n<\/div>\n<div>\n<p> <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/bAUh3tJy_400x400.jpg\" alt=\"\"><\/p>\n<div>Programme des Nations Unies pour l\u2019Environnement<\/div>\n<\/div>\n<div>\n<p>Ann\u00e9e<\/p>\n<\/div>\n<div>2020-2021<\/div>\n<div>\n<p>Cat\u00e9gorie<\/p>\n<\/div>\n<div>\n<p>Relations presse, Num\u00e9rique, Social<\/p>\n<\/div>\n<p><!--more--><br \/>\n<!-- {\"name\":\"Case Study\",\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"style\":\"primary\",\"width\":\"\",\"vertical_align\":\"\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"header_transparent\":\"dark\",\"padding\":\"large\",\"header_transparent_noplaceholder\":false,\"padding_remove_horizontal\":false,\"class\":\"uk-position-relative\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"\",\"position_sticky_breakpoint\":\"m\",\"css\":\".el-column > * { position: static; 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style=\\\"font-weight: 400;\\\">Hyundai Motor Company (HMC) a collabor\\u00e9 avec notre \\u00e9quipe dans le cadre de notre partenariat avec Sid Lee pour le lancement et l'amplification de <\\\/span><span style=\\\"font-weight: 400;\\\">\\u00ab<\\\/span><strong>for\\u00a0Tomorrow<\\\/strong><span style=\\\"font-weight: 400;\\\">\\u00bb<\\\/span><span style=\\\"font-weight: 400;\\\">, un engagement et partenariat mondial entre l'entreprise et le Programme des Nations Unies pour le D\\u00e9veloppement (PNUD) pour profiter de l'innovation afin d'acc\\u00e9l\\u00e9rer le progr\\u00e8s vers les objectifs de d\\u00e9veloppement durable fix\\u00e9s par les gouvernements.<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">Nous avions le mandat de mettre en sc\\u00e8ne l'\\u00e9v\\u00e9nement (en ligne), de le diffuser \\u00e0 l'\\u00e9chelle mondiale et d'annoncer l'accord historique aux m\\u00e9dias du monde entier.<\\\/span><\\\/p>\",\"text_align\":\"justify\"}},{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"emphasis\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/03\\\/MainImage_1620147754113-HR.jpg\"}},{\"type\":\"headline\",\"props\":{\"title_element\":\"h2\",\"content\":\"Solution\"}},{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span style=\\\"font-weight: 400;\\\">L'\\u00e9quipe des relations publiques a accompagn\\u00e9 HMC dans une s\\u00e9rie d'\\u00e9v\\u00e9nements menant \\u00e0 la signature officielle et en direct du protocole d'accord avec le PNUD, y compris le positionnement m\\u00e9diatique de la porte-parole de l'initiative : l'actrice, entrepreneuse et activiste Jessica Alba.<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">Les parties prenantes et les \\u00e9l\\u00e9ments cl\\u00e9s devaient \\u00eatre positionn\\u00e9s dans le cadre de cette campagne : HMC, le PNUD, Jessica Alba, les penseurs \\u00e0 l'origine des solutions durables s\\u00e9lectionn\\u00e9es, les connecteurs qui contribuent \\u00e0 la mise en \\u0153uvre de ces solutions, et la plateforme elle-m\\u00eame, qui favorise la croissance et la visibilit\\u00e9 des initiatives pr\\u00e9sent\\u00e9es.<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">L'\\u00e9quipe a proc\\u00e9d\\u00e9 \\u00e0 une analyse des facteurs d'influence externes et internes afin d'identifier les principaux facteurs de sensibilisation pour la campagne d'amplification :<\\\/span><\\\/p>\\n\n\n<ul>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 1 : <\\\/b><span style=\\\"font-weight: 400;\\\">Les solutions durables et les innovateurs qui les d\\u00e9veloppent.<\\\/span><\\\/li>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 2 : <\\\/b><span style=\\\"font-weight: 400;\\\">Les connecteurs et leur r\\u00f4le de catalyseurs de l'innovation durable.<\\\/span><\\\/li>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 3 : <\\\/b><span style=\\\"font-weight: 400;\\\">Une plateforme \\u00e0 code source ouvert qui favorise les avanc\\u00e9es en mati\\u00e8re de durabilit\\u00e9.\\u00a0<\\\/span><\\\/li>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 4 : <\\\/b><span style=\\\"font-weight: 400;\\\">La relation de Jessica Alba avec la durabilit\\u00e9 et son soutien \\u00e0 l'initiative du PNUD pour un r\\u00e9seau mondial d'innovation.<\\\/span><\\\/li>\\n<\\\/ul>\",\"text_align\":\"justify\"}},{\"type\":\"video\",\"props\":{\"video_controls\":true,\"margin\":\"default\",\"video\":\"https:\\\/\\\/www.youtube.com\\\/watch?v=j2NWJdJRDM4\",\"video_width\":\"1600\",\"video_height\":\"900\"}},{\"type\":\"headline\",\"props\":{\"title_element\":\"h2\",\"content\":\"Impact\"}},{\"type\":\"quotation\",\"props\":{\"content\":\"\n\n<p>400 million d'impressions...<\\\/p>\"}},{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span style=\\\"font-weight: 400;\\\">Gr\\u00e2ce \\u00e0 la sensibilisation des m\\u00e9dias pour cette seule pr\\u00e9sentation, plus de 280 millions d'impressions ont \\u00e9t\\u00e9 obtenues, notamment par la BBC et Forbes. L'extrait ci-dessous, tel qu'il peut \\u00eatre lu dans Forbes, d\\u00e9crit avec pr\\u00e9cision trois de nos messages cl\\u00e9s : la puissance de la plateforme, l'expertise des connecteurs et l'\\u00e9clat des projets durables.\\u00a0<\\\/span><\\\/p>\\n\n\n<p><strong>\\\"L'entreprise a figur\\u00e9 sur la plateforme For Tomorrow, une initiative conjointe du PNUD et de Hyundai Motor Company. Essentiellement, For Tomorrow a \\u00e9t\\u00e9 con\\u00e7u pour aider les innovateurs \\u00e0 partager leurs id\\u00e9es avec d'autres personnes ayant les m\\u00eames int\\u00e9r\\u00eats dans le monde entier. Et comme le voit Joseph D'Cruz, conseiller sp\\u00e9cial, planification strat\\u00e9gique au PNUD, l'accent mis sur les populations autochtones permettra \\u00e0 Real Ice de s'attaquer aux probl\\u00e8mes avec une solution qui a \\u00e9galement la capacit\\u00e9 de g\\u00e9n\\u00e9rer des revenus.\\\"<\\\/strong><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">Globalement, cette campagne a atteint un total de plus de 400 millions d'impressions m\\u00e9diatiques dans le monde entier, dans plus de 30 canaux. Elle a b\\u00e9n\\u00e9fici\\u00e9 d'une excellente couverture dans des publications de premier plan telles que VOGUE (\\u00c9tats-Unis, Italie, Arabie et Royaume-Uni), Marie-Claire (Royaume-Uni), The Hill, The Manilla Times, etc. En plus des 10 mentions de la marque, cette couverture a brillamment port\\u00e9 les messages et les valeurs fondamentales de <\\\/span><i><span style=\\\"font-weight: 400;\\\">for Tomorrow<\\\/span><\\\/i><span style=\\\"font-weight: 400;\\\">.\\u00a0<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">Au-del\\u00e0 de la couverture m\\u00e9diatique traditionnelle, les annonces du fil d'actualit\\u00e9 orchestr\\u00e9es par l'\\u00e9quipe de RP ont \\u00e9t\\u00e9 reprises par plus de 250 m\\u00e9dias, g\\u00e9n\\u00e9rant 480 millions d'impressions.\\u00a0<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">La couverture obtenue a jou\\u00e9 un r\\u00f4le notable dans la promotion de l'initiative <em>for\\u00a0Tomorrow<\\\/em>, ainsi que dans la sensibilisation \\u00e0 notre engagement en faveur de la durabilit\\u00e9 par le biais d'ambassadeurs et de projets innovants.<\\\/span><\\\/p>\",\"text_align\":\"justify\"}},{\"name\":\"Description List Markers\",\"type\":\"description_list\",\"children\":[{\"type\":\"description_list_item\",\"props\":{\"title\":\"Forbes\",\"content\":\"\n\n<p>\\\"Cold Calling\\u2014A U.K. Startup Plans To Refreeze Arctic Ice But Can It Deliver?\\\"<\\\/p>\",\"link\":\"https:\\\/\\\/www.forbes.com\\\/sites\\\/trevorclawson\\\/2021\\\/07\\\/18\\\/cold-callinga-uk-startup-plans-to-refreeze-arctic-ice-but-can-it-deliver\\\/?sh=48b19e285c86\"}},{\"type\":\"description_list_item\",\"props\":{\"title\":\"VOGUE\",\"content\":\"\n\n<p>\\\"Jessica Alba ci rivela i suoi segreti per vivere in modo pi\\u00f9 sostenibile \\\"<\\\/p>\",\"link\":\"https:\\\/\\\/www.vogue.it\\\/news\\\/article\\\/jessica-alba-consigli-vivere-sostenibile\"}},{\"type\":\"description_list_item\",\"props\":{\"title\":\"Marie-Claire\",\"content\":\"\n\n<p>\\\"Jessica Alba: \\u2018My children help me to focus on creating meaningful climate change\\u2019\\\"<\\\/p>\",\"link\":\"https:\\\/\\\/www.marieclaire.co.uk\\\/life\\\/sustainability\\\/jessica-alba-climate-change-742967\"}},{\"type\":\"description_list_item\",\"props\":{\"title\":\"The Hill\",\"content\":\"\n\n<p>\\\"UN accelerator labs spark solar-powered auto-rickshaws, other sustainable vehicles\\\"<\\\/p>\",\"link\":\"https:\\\/\\\/thehill.com\\\/policy\\\/equilibrium-sustainability\\\/574776-un-accelerator-labs-spark-solar-powered-auto-rickshaws\"}},{\"type\":\"description_list_item\",\"props\":{\"title\":\"et beaucoup plus\",\"content\":\"\n\n<p>250 autres articles dans 25 pays<\\\/p>\"}}],\"props\":{\"show_title\":true,\"show_meta\":true,\"show_content\":true,\"show_link\":true,\"list_element\":\"ul\",\"column_breakpoint\":\"m\",\"layout\":\"grid-2-m\",\"title_grid_width\":\"auto\",\"title_grid_column_gap\":\"small\",\"title_grid_row_gap\":\"collapse\",\"title_element\":\"div\",\"meta_style\":\"meta\",\"meta_align\":\"below-content\",\"list_marker\":\"hyphen\",\"column_divider\":false,\"list_size\":\"collapse\",\"title_colon\":false,\"id\":\"description-list-markers\",\"title_grid_breakpoint\":\"s\",\"title_style\":\"text-bold\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"panel\",\"props\":{\"link_text\":\"Read 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l\\u2019Environnement\",\"content\":\"\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/03\\\/bAUh3tJy_400x400.jpg\",\"image_alt\":\"\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}},{\"type\":\"text\",\"props\":{\"margin\":\"medium\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Ann\\u00e9e<\\\/p>\",\"text_style\":\"meta\",\"margin_remove_bottom\":true,\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}},{\"type\":\"text\",\"props\":{\"margin\":\"small\",\"column_breakpoint\":\"m\",\"margin_remove_bottom\":false,\"content\":\"2020-2021\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}},{\"type\":\"text\",\"props\":{\"margin\":\"medium\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Cat\\u00e9gorie<\\\/p>\",\"text_style\":\"meta\",\"margin_remove_bottom\":true,\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}},{\"type\":\"text\",\"props\":{\"margin\":\"small\",\"column_breakpoint\":\"m\",\"margin_remove_bottom\":false,\"content\":\"\n\n<p>Relations presse, Num\\u00e9rique, Social<\\\/p>\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}}]}]}],\"name\":\"Post\"}],\"version\":\"2.7.22\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9tude de cas (\u00a0) for Tomorrow Hyundai Motor Company x Programme des Nations Unies pour le D\u00e9veloppement D\u00e9fi Hyundai Motor Company (HMC) a collabor\u00e9 avec notre \u00e9quipe dans le cadre de notre partenariat avec Sid Lee pour le lancement et l’amplification de \u00abfor\u00a0Tomorrow\u00bb, un engagement et partenariat mondial entre l’entreprise et le Programme des Nations […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":682,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-686","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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Les parties prenantes et les \u00e9l\u00e9ments cl\u00e9s devaient \u00eatre positionn\u00e9s dans le cadre de cette campagne : HMC, le PNUD, Jessica Alba, les penseurs \u00e0 l’origine des solutions durables s\u00e9lectionn\u00e9es, les connecteurs qui contribuent \u00e0 la mise en \u0153uvre de ces solutions, et la plateforme elle-m\u00eame, qui favorise la croissance et la visibilit\u00e9 des initiatives pr\u00e9sent\u00e9es.<\/span><\/p>\nL’\u00e9quipe a proc\u00e9d\u00e9 \u00e0 une analyse des facteurs d’influence externes et internes afin d’identifier les principaux facteurs de sensibilisation pour la campagne d’amplification :<\/span><\/p>\n\nPilier 1 : <\/b>Les solutions durables et les innovateurs qui les d\u00e9veloppent.<\/span><\/li>\nPilier 2 : <\/b>Les connecteurs et leur r\u00f4le de catalyseurs de l’innovation durable.<\/span><\/li>\nPilier 3 : <\/b>Une plateforme \u00e0 code source ouvert qui favorise les avanc\u00e9es en mati\u00e8re de durabilit\u00e9.\u00a0<\/span><\/li>\nPilier 4 : <\/b>La relation de Jessica Alba avec la durabilit\u00e9 et son soutien \u00e0 l’initiative du PNUD pour un r\u00e9seau mondial d’innovation.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/iframe><\/p>\n<h2>Impact<\/h2>\n<blockquote>\n<p>400 million d’impressions…<\/p>\n<\/blockquote>\n<div>\n<p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 la sensibilisation des m\u00e9dias pour cette seule pr\u00e9sentation, plus de 280 millions d’impressions ont \u00e9t\u00e9 obtenues, notamment par la BBC et Forbes. L’extrait ci-dessous, tel qu’il peut \u00eatre lu dans Forbes, d\u00e9crit avec pr\u00e9cision trois de nos messages cl\u00e9s : la puissance de la plateforme, l’expertise des connecteurs et l’\u00e9clat des projets durables.\u00a0<\/span><\/p>\n<p><strong>\u00ab\u00a0L’entreprise a figur\u00e9 sur la plateforme For Tomorrow, une initiative conjointe du PNUD et de Hyundai Motor Company. Essentiellement, For Tomorrow a \u00e9t\u00e9 con\u00e7u pour aider les innovateurs \u00e0 partager leurs id\u00e9es avec d’autres personnes ayant les m\u00eames int\u00e9r\u00eats dans le monde entier. Et comme le voit Joseph D’Cruz, conseiller sp\u00e9cial, planification strat\u00e9gique au PNUD, l’accent mis sur les populations autochtones permettra \u00e0 Real Ice de s’attaquer aux probl\u00e8mes avec une solution qui a \u00e9galement la capacit\u00e9 de g\u00e9n\u00e9rer des revenus.\u00a0\u00bb<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Globalement, cette campagne a atteint un total de plus de 400 millions d’impressions m\u00e9diatiques dans le monde entier, dans plus de 30 canaux. Elle a b\u00e9n\u00e9fici\u00e9 d’une excellente couverture dans des publications de premier plan telles que VOGUE (\u00c9tats-Unis, Italie, Arabie et Royaume-Uni), Marie-Claire (Royaume-Uni), The Hill, The Manilla Times, etc. En plus des 10 mentions de la marque, cette couverture a brillamment port\u00e9 les messages et les valeurs fondamentales de <\/span><i><span style=\"font-weight: 400;\">for Tomorrow<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Au-del\u00e0 de la couverture m\u00e9diatique traditionnelle, les annonces du fil d’actualit\u00e9 orchestr\u00e9es par l’\u00e9quipe de RP ont \u00e9t\u00e9 reprises par plus de 250 m\u00e9dias, g\u00e9n\u00e9rant 480 millions d’impressions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La couverture obtenue a jou\u00e9 un r\u00f4le notable dans la promotion de l’initiative <em>for\u00a0Tomorrow<\/em>, ainsi que dans la sensibilisation \u00e0 notre engagement en faveur de la durabilit\u00e9 par le biais d’ambassadeurs et de projets innovants.<\/span><\/p>\n<\/div>\n<ul>\n<li>\n<h3>Forbes<\/h3>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/trevorclawson\/2021\/07\/18\/cold-callinga-uk-startup-plans-to-refreeze-arctic-ice-but-can-it-deliver\/?sh=48b19e285c86\"><\/p>\n<p>\u00ab\u00a0Cold Calling\u2014A U.K. Startup Plans To Refreeze Arctic Ice But Can It Deliver?\u00a0\u00bb<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>VOGUE<\/h3>\n<p><a href=\"https:\/\/www.vogue.it\/news\/article\/jessica-alba-consigli-vivere-sostenibile\"><\/p>\n<p>\u00ab\u00a0Jessica Alba ci rivela i suoi segreti per vivere in modo pi\u00f9 sostenibile \u00ab\u00a0<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>Marie-Claire<\/h3>\n<p><a href=\"https:\/\/www.marieclaire.co.uk\/life\/sustainability\/jessica-alba-climate-change-742967\"><\/p>\n<p>\u00ab\u00a0Jessica Alba: \u2018My children help me to focus on creating meaningful climate change\u2019\u00a0\u00bb<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>The Hill<\/h3>\n<p><a href=\"https:\/\/thehill.com\/policy\/equilibrium-sustainability\/574776-un-accelerator-labs-spark-solar-powered-auto-rickshaws\"><\/p>\n<p>\u00ab\u00a0UN accelerator labs spark solar-powered auto-rickshaws, other sustainable vehicles\u00a0\u00bb<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>et beaucoup plus<\/h3>\n<div>\n<p>250 autres articles dans 25 pays<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<div>\n<p> <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/15994877_10154315736373753_5763494452899727360_o.jpg\" alt=\"\"><\/p>\n<div>Hyundai Motor Company<\/div>\n<\/div>\n<div>\n<p> <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/bAUh3tJy_400x400.jpg\" alt=\"\"><\/p>\n<div>Programme des Nations Unies pour l\u2019Environnement<\/div>\n<\/div>\n<div>\n<p>Ann\u00e9e<\/p>\n<\/div>\n<div>2020-2021<\/div>\n<div>\n<p>Cat\u00e9gorie<\/p>\n<\/div>\n<div>\n<p>Relations presse, Num\u00e9rique, Social<\/p>\n<\/div>\n<p><!--more--><br \/>\n<!-- {\"name\":\"Case Study\",\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"style\":\"primary\",\"width\":\"\",\"vertical_align\":\"\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"header_transparent\":\"dark\",\"padding\":\"large\",\"header_transparent_noplaceholder\":false,\"padding_remove_horizontal\":false,\"class\":\"uk-position-relative\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"\",\"position_sticky_breakpoint\":\"m\",\"css\":\".el-column > * { position: static; 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cas\"}},{\"type\":\"headline\",\"props\":{\"title_element\":\"h1\",\"title_style\":\"heading-medium\",\"margin\":\"large\",\"margin_remove_top\":true,\"position\":\"relative\",\"position_z_index\":\"1\",\"content\":\"(\\u00a0) for Tomorrow\"}},{\"type\":\"headline\",\"props\":{\"title_element\":\"h3\",\"title_style\":\"h3\",\"margin\":\"large\",\"margin_remove_top\":true,\"position\":\"relative\",\"position_z_index\":\"1\",\"content\":\"Hyundai Motor Company x Programme des Nations Unies pour le 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style=\\\"font-weight: 400;\\\">Hyundai Motor Company (HMC) a collabor\\u00e9 avec notre \\u00e9quipe dans le cadre de notre partenariat avec Sid Lee pour le lancement et l'amplification de <\\\/span><span style=\\\"font-weight: 400;\\\">\\u00ab<\\\/span><strong>for\\u00a0Tomorrow<\\\/strong><span style=\\\"font-weight: 400;\\\">\\u00bb<\\\/span><span style=\\\"font-weight: 400;\\\">, un engagement et partenariat mondial entre l'entreprise et le Programme des Nations Unies pour le D\\u00e9veloppement (PNUD) pour profiter de l'innovation afin d'acc\\u00e9l\\u00e9rer le progr\\u00e8s vers les objectifs de d\\u00e9veloppement durable fix\\u00e9s par les gouvernements.<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">Nous avions le mandat de mettre en sc\\u00e8ne l'\\u00e9v\\u00e9nement (en ligne), de le diffuser \\u00e0 l'\\u00e9chelle mondiale et d'annoncer l'accord historique aux m\\u00e9dias du monde entier.<\\\/span><\\\/p>\",\"text_align\":\"justify\"}},{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"emphasis\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/03\\\/MainImage_1620147754113-HR.jpg\"}},{\"type\":\"headline\",\"props\":{\"title_element\":\"h2\",\"content\":\"Solution\"}},{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span style=\\\"font-weight: 400;\\\">L'\\u00e9quipe des relations publiques a accompagn\\u00e9 HMC dans une s\\u00e9rie d'\\u00e9v\\u00e9nements menant \\u00e0 la signature officielle et en direct du protocole d'accord avec le PNUD, y compris le positionnement m\\u00e9diatique de la porte-parole de l'initiative : l'actrice, entrepreneuse et activiste Jessica Alba.<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">Les parties prenantes et les \\u00e9l\\u00e9ments cl\\u00e9s devaient \\u00eatre positionn\\u00e9s dans le cadre de cette campagne : HMC, le PNUD, Jessica Alba, les penseurs \\u00e0 l'origine des solutions durables s\\u00e9lectionn\\u00e9es, les connecteurs qui contribuent \\u00e0 la mise en \\u0153uvre de ces solutions, et la plateforme elle-m\\u00eame, qui favorise la croissance et la visibilit\\u00e9 des initiatives pr\\u00e9sent\\u00e9es.<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">L'\\u00e9quipe a proc\\u00e9d\\u00e9 \\u00e0 une analyse des facteurs d'influence externes et internes afin d'identifier les principaux facteurs de sensibilisation pour la campagne d'amplification :<\\\/span><\\\/p>\\n\n\n<ul>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 1 : <\\\/b><span style=\\\"font-weight: 400;\\\">Les solutions durables et les innovateurs qui les d\\u00e9veloppent.<\\\/span><\\\/li>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 2 : <\\\/b><span style=\\\"font-weight: 400;\\\">Les connecteurs et leur r\\u00f4le de catalyseurs de l'innovation durable.<\\\/span><\\\/li>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 3 : <\\\/b><span style=\\\"font-weight: 400;\\\">Une plateforme \\u00e0 code source ouvert qui favorise les avanc\\u00e9es en mati\\u00e8re de durabilit\\u00e9.\\u00a0<\\\/span><\\\/li>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 4 : <\\\/b><span style=\\\"font-weight: 400;\\\">La relation de Jessica Alba avec la durabilit\\u00e9 et son soutien \\u00e0 l'initiative du PNUD pour un r\\u00e9seau mondial d'innovation.<\\\/span><\\\/li>\\n<\\\/ul>\",\"text_align\":\"justify\"}},{\"type\":\"video\",\"props\":{\"video_controls\":true,\"margin\":\"default\",\"video\":\"https:\\\/\\\/www.youtube.com\\\/watch?v=j2NWJdJRDM4\",\"video_width\":\"1600\",\"video_height\":\"900\"}},{\"type\":\"headline\",\"props\":{\"title_element\":\"h2\",\"content\":\"Impact\"}},{\"type\":\"quotation\",\"props\":{\"content\":\"\n\n<p>400 million d'impressions...<\\\/p>\"}},{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span style=\\\"font-weight: 400;\\\">Gr\\u00e2ce \\u00e0 la sensibilisation des m\\u00e9dias pour cette seule pr\\u00e9sentation, plus de 280 millions d'impressions ont \\u00e9t\\u00e9 obtenues, notamment par la BBC et Forbes. L'extrait ci-dessous, tel qu'il peut \\u00eatre lu dans Forbes, d\\u00e9crit avec pr\\u00e9cision trois de nos messages cl\\u00e9s : la puissance de la plateforme, l'expertise des connecteurs et l'\\u00e9clat des projets durables.\\u00a0<\\\/span><\\\/p>\\n\n\n<p><strong>\\\"L'entreprise a figur\\u00e9 sur la plateforme For Tomorrow, une initiative conjointe du PNUD et de Hyundai Motor Company. Essentiellement, For Tomorrow a \\u00e9t\\u00e9 con\\u00e7u pour aider les innovateurs \\u00e0 partager leurs id\\u00e9es avec d'autres personnes ayant les m\\u00eames int\\u00e9r\\u00eats dans le monde entier. Et comme le voit Joseph D'Cruz, conseiller sp\\u00e9cial, planification strat\\u00e9gique au PNUD, l'accent mis sur les populations autochtones permettra \\u00e0 Real Ice de s'attaquer aux probl\\u00e8mes avec une solution qui a \\u00e9galement la capacit\\u00e9 de g\\u00e9n\\u00e9rer des revenus.\\\"<\\\/strong><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">Globalement, cette campagne a atteint un total de plus de 400 millions d'impressions m\\u00e9diatiques dans le monde entier, dans plus de 30 canaux. Elle a b\\u00e9n\\u00e9fici\\u00e9 d'une excellente couverture dans des publications de premier plan telles que VOGUE (\\u00c9tats-Unis, Italie, Arabie et Royaume-Uni), Marie-Claire (Royaume-Uni), The Hill, The Manilla Times, etc. En plus des 10 mentions de la marque, cette couverture a brillamment port\\u00e9 les messages et les valeurs fondamentales de <\\\/span><i><span style=\\\"font-weight: 400;\\\">for Tomorrow<\\\/span><\\\/i><span style=\\\"font-weight: 400;\\\">.\\u00a0<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">Au-del\\u00e0 de la couverture m\\u00e9diatique traditionnelle, les annonces du fil d'actualit\\u00e9 orchestr\\u00e9es par l'\\u00e9quipe de RP ont \\u00e9t\\u00e9 reprises par plus de 250 m\\u00e9dias, g\\u00e9n\\u00e9rant 480 millions d'impressions.\\u00a0<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">La couverture obtenue a jou\\u00e9 un r\\u00f4le notable dans la promotion de l'initiative <em>for\\u00a0Tomorrow<\\\/em>, ainsi que dans la sensibilisation \\u00e0 notre engagement en faveur de la durabilit\\u00e9 par le biais d'ambassadeurs et de projets innovants.<\\\/span><\\\/p>\",\"text_align\":\"justify\"}},{\"name\":\"Description List Markers\",\"type\":\"description_list\",\"children\":[{\"type\":\"description_list_item\",\"props\":{\"title\":\"Forbes\",\"content\":\"\n\n<p>\\\"Cold Calling\\u2014A U.K. Startup Plans To Refreeze Arctic Ice But Can It Deliver?\\\"<\\\/p>\",\"link\":\"https:\\\/\\\/www.forbes.com\\\/sites\\\/trevorclawson\\\/2021\\\/07\\\/18\\\/cold-callinga-uk-startup-plans-to-refreeze-arctic-ice-but-can-it-deliver\\\/?sh=48b19e285c86\"}},{\"type\":\"description_list_item\",\"props\":{\"title\":\"VOGUE\",\"content\":\"\n\n<p>\\\"Jessica Alba ci rivela i suoi segreti per vivere in modo pi\\u00f9 sostenibile 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l\\u2019Environnement\",\"content\":\"\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/03\\\/bAUh3tJy_400x400.jpg\",\"image_alt\":\"\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}},{\"type\":\"text\",\"props\":{\"margin\":\"medium\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Ann\\u00e9e<\\\/p>\",\"text_style\":\"meta\",\"margin_remove_bottom\":true,\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}},{\"type\":\"text\",\"props\":{\"margin\":\"small\",\"column_breakpoint\":\"m\",\"margin_remove_bottom\":false,\"content\":\"2020-2021\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}},{\"type\":\"text\",\"props\":{\"margin\":\"medium\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Cat\\u00e9gorie<\\\/p>\",\"text_style\":\"meta\",\"margin_remove_bottom\":true,\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}},{\"type\":\"text\",\"props\":{\"margin\":\"small\",\"column_breakpoint\":\"m\",\"margin_remove_bottom\":false,\"content\":\"\n\n<p>Relations 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L’\u00e9quipe a proc\u00e9d\u00e9 \u00e0 une analyse des facteurs d’influence externes et internes afin d’identifier les principaux facteurs de sensibilisation pour la campagne d’amplification :<\/span><\/p>\n\nPilier 1 : <\/b>Les solutions durables et les innovateurs qui les d\u00e9veloppent.<\/span><\/li>\nPilier 2 : <\/b>Les connecteurs et leur r\u00f4le de catalyseurs de l’innovation durable.<\/span><\/li>\nPilier 3 : <\/b>Une plateforme \u00e0 code source ouvert qui favorise les avanc\u00e9es en mati\u00e8re de durabilit\u00e9.\u00a0<\/span><\/li>\nPilier 4 : <\/b>La relation de Jessica Alba avec la durabilit\u00e9 et son soutien \u00e0 l’initiative du PNUD pour un r\u00e9seau mondial d’innovation.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/iframe><\/p>\n<h2>Impact<\/h2>\n<blockquote>\n<p>400 million d’impressions…<\/p>\n<\/blockquote>\n<div>\n<p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 la sensibilisation des m\u00e9dias pour cette seule pr\u00e9sentation, plus de 280 millions d’impressions ont \u00e9t\u00e9 obtenues, notamment par la BBC et Forbes. L’extrait ci-dessous, tel qu’il peut \u00eatre lu dans Forbes, d\u00e9crit avec pr\u00e9cision trois de nos messages cl\u00e9s : la puissance de la plateforme, l’expertise des connecteurs et l’\u00e9clat des projets durables.\u00a0<\/span><\/p>\n<p><strong>\u00ab\u00a0L’entreprise a figur\u00e9 sur la plateforme For Tomorrow, une initiative conjointe du PNUD et de Hyundai Motor Company. Essentiellement, For Tomorrow a \u00e9t\u00e9 con\u00e7u pour aider les innovateurs \u00e0 partager leurs id\u00e9es avec d’autres personnes ayant les m\u00eames int\u00e9r\u00eats dans le monde entier. Et comme le voit Joseph D’Cruz, conseiller sp\u00e9cial, planification strat\u00e9gique au PNUD, l’accent mis sur les populations autochtones permettra \u00e0 Real Ice de s’attaquer aux probl\u00e8mes avec une solution qui a \u00e9galement la capacit\u00e9 de g\u00e9n\u00e9rer des revenus.\u00a0\u00bb<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Globalement, cette campagne a atteint un total de plus de 400 millions d’impressions m\u00e9diatiques dans le monde entier, dans plus de 30 canaux. Elle a b\u00e9n\u00e9fici\u00e9 d’une excellente couverture dans des publications de premier plan telles que VOGUE (\u00c9tats-Unis, Italie, Arabie et Royaume-Uni), Marie-Claire (Royaume-Uni), The Hill, The Manilla Times, etc. En plus des 10 mentions de la marque, cette couverture a brillamment port\u00e9 les messages et les valeurs fondamentales de <\/span><i><span style=\"font-weight: 400;\">for Tomorrow<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Au-del\u00e0 de la couverture m\u00e9diatique traditionnelle, les annonces du fil d’actualit\u00e9 orchestr\u00e9es par l’\u00e9quipe de RP ont \u00e9t\u00e9 reprises par plus de 250 m\u00e9dias, g\u00e9n\u00e9rant 480 millions d’impressions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La couverture obtenue a jou\u00e9 un r\u00f4le notable dans la promotion de l’initiative <em>for\u00a0Tomorrow<\/em>, ainsi que dans la sensibilisation \u00e0 notre engagement en faveur de la durabilit\u00e9 par le biais d’ambassadeurs et de projets innovants.<\/span><\/p>\n<\/div>\n<ul>\n<li>\n<h3>Forbes<\/h3>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/trevorclawson\/2021\/07\/18\/cold-callinga-uk-startup-plans-to-refreeze-arctic-ice-but-can-it-deliver\/?sh=48b19e285c86\"><\/p>\n<p>\u00ab\u00a0Cold Calling\u2014A U.K. Startup Plans To Refreeze Arctic Ice But Can It Deliver?\u00a0\u00bb<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>VOGUE<\/h3>\n<p><a href=\"https:\/\/www.vogue.it\/news\/article\/jessica-alba-consigli-vivere-sostenibile\"><\/p>\n<p>\u00ab\u00a0Jessica Alba ci rivela i suoi segreti per vivere in modo pi\u00f9 sostenibile \u00ab\u00a0<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>Marie-Claire<\/h3>\n<p><a href=\"https:\/\/www.marieclaire.co.uk\/life\/sustainability\/jessica-alba-climate-change-742967\"><\/p>\n<p>\u00ab\u00a0Jessica Alba: \u2018My children help me to focus on creating meaningful climate change\u2019\u00a0\u00bb<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>The Hill<\/h3>\n<p><a href=\"https:\/\/thehill.com\/policy\/equilibrium-sustainability\/574776-un-accelerator-labs-spark-solar-powered-auto-rickshaws\"><\/p>\n<p>\u00ab\u00a0UN accelerator labs spark solar-powered auto-rickshaws, other sustainable vehicles\u00a0\u00bb<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>et beaucoup plus<\/h3>\n<div>\n<p>250 autres articles dans 25 pays<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<div>\n<p> <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/15994877_10154315736373753_5763494452899727360_o.jpg\" alt=\"\"><\/p>\n<div>Hyundai Motor Company<\/div>\n<\/div>\n<div>\n<p> <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/bAUh3tJy_400x400.jpg\" alt=\"\"><\/p>\n<div>Programme des Nations Unies pour l\u2019Environnement<\/div>\n<\/div>\n<div>\n<p>Ann\u00e9e<\/p>\n<\/div>\n<div>2020-2021<\/div>\n<div>\n<p>Cat\u00e9gorie<\/p>\n<\/div>\n<div>\n<p>Relations presse, Num\u00e9rique, Social<\/p>\n<\/div>\n<p><!--more--><br \/>\n<!-- {\"name\":\"Case Study\",\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"style\":\"primary\",\"width\":\"\",\"vertical_align\":\"\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"header_transparent\":\"dark\",\"padding\":\"large\",\"header_transparent_noplaceholder\":false,\"padding_remove_horizontal\":false,\"class\":\"uk-position-relative\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"\",\"position_sticky_breakpoint\":\"m\",\"css\":\".el-column > * { position: static; 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style=\\\"font-weight: 400;\\\">Hyundai Motor Company (HMC) a collabor\\u00e9 avec notre \\u00e9quipe dans le cadre de notre partenariat avec Sid Lee pour le lancement et l'amplification de <\\\/span><span style=\\\"font-weight: 400;\\\">\\u00ab<\\\/span><strong>for\\u00a0Tomorrow<\\\/strong><span style=\\\"font-weight: 400;\\\">\\u00bb<\\\/span><span style=\\\"font-weight: 400;\\\">, un engagement et partenariat mondial entre l'entreprise et le Programme des Nations Unies pour le D\\u00e9veloppement (PNUD) pour profiter de l'innovation afin d'acc\\u00e9l\\u00e9rer le progr\\u00e8s vers les objectifs de d\\u00e9veloppement durable fix\\u00e9s par les gouvernements.<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">Nous avions le mandat de mettre en sc\\u00e8ne l'\\u00e9v\\u00e9nement (en ligne), de le diffuser \\u00e0 l'\\u00e9chelle mondiale et d'annoncer l'accord historique aux m\\u00e9dias du monde entier.<\\\/span><\\\/p>\",\"text_align\":\"justify\"}},{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"emphasis\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/03\\\/MainImage_1620147754113-HR.jpg\"}},{\"type\":\"headline\",\"props\":{\"title_element\":\"h2\",\"content\":\"Solution\"}},{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span style=\\\"font-weight: 400;\\\">L'\\u00e9quipe des relations publiques a accompagn\\u00e9 HMC dans une s\\u00e9rie d'\\u00e9v\\u00e9nements menant \\u00e0 la signature officielle et en direct du protocole d'accord avec le PNUD, y compris le positionnement m\\u00e9diatique de la porte-parole de l'initiative : l'actrice, entrepreneuse et activiste Jessica Alba.<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">Les parties prenantes et les \\u00e9l\\u00e9ments cl\\u00e9s devaient \\u00eatre positionn\\u00e9s dans le cadre de cette campagne : HMC, le PNUD, Jessica Alba, les penseurs \\u00e0 l'origine des solutions durables s\\u00e9lectionn\\u00e9es, les connecteurs qui contribuent \\u00e0 la mise en \\u0153uvre de ces solutions, et la plateforme elle-m\\u00eame, qui favorise la croissance et la visibilit\\u00e9 des initiatives pr\\u00e9sent\\u00e9es.<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">L'\\u00e9quipe a proc\\u00e9d\\u00e9 \\u00e0 une analyse des facteurs d'influence externes et internes afin d'identifier les principaux facteurs de sensibilisation pour la campagne d'amplification :<\\\/span><\\\/p>\\n\n\n<ul>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 1 : <\\\/b><span style=\\\"font-weight: 400;\\\">Les solutions durables et les innovateurs qui les d\\u00e9veloppent.<\\\/span><\\\/li>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 2 : <\\\/b><span style=\\\"font-weight: 400;\\\">Les connecteurs et leur r\\u00f4le de catalyseurs de l'innovation durable.<\\\/span><\\\/li>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 3 : <\\\/b><span style=\\\"font-weight: 400;\\\">Une plateforme \\u00e0 code source ouvert qui favorise les avanc\\u00e9es en mati\\u00e8re de durabilit\\u00e9.\\u00a0<\\\/span><\\\/li>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 4 : <\\\/b><span style=\\\"font-weight: 400;\\\">La relation de Jessica Alba avec la durabilit\\u00e9 et son soutien \\u00e0 l'initiative du PNUD pour un r\\u00e9seau mondial d'innovation.<\\\/span><\\\/li>\\n<\\\/ul>\",\"text_align\":\"justify\"}},{\"type\":\"video\",\"props\":{\"video_controls\":true,\"margin\":\"default\",\"video\":\"https:\\\/\\\/www.youtube.com\\\/watch?v=j2NWJdJRDM4\",\"video_width\":\"1600\",\"video_height\":\"900\"}},{\"type\":\"headline\",\"props\":{\"title_element\":\"h2\",\"content\":\"Impact\"}},{\"type\":\"quotation\",\"props\":{\"content\":\"\n\n<p>400 million d'impressions...<\\\/p>\"}},{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span style=\\\"font-weight: 400;\\\">Gr\\u00e2ce \\u00e0 la sensibilisation des m\\u00e9dias pour cette seule pr\\u00e9sentation, plus de 280 millions d'impressions ont \\u00e9t\\u00e9 obtenues, notamment par la BBC et Forbes. L'extrait ci-dessous, tel qu'il peut \\u00eatre lu dans Forbes, d\\u00e9crit avec pr\\u00e9cision trois de nos messages cl\\u00e9s : la puissance de la plateforme, l'expertise des connecteurs et l'\\u00e9clat des projets durables.\\u00a0<\\\/span><\\\/p>\\n\n\n<p><strong>\\\"L'entreprise a figur\\u00e9 sur la plateforme For Tomorrow, une initiative conjointe du PNUD et de Hyundai Motor Company. Essentiellement, For Tomorrow a \\u00e9t\\u00e9 con\\u00e7u pour aider les innovateurs \\u00e0 partager leurs id\\u00e9es avec d'autres personnes ayant les m\\u00eames int\\u00e9r\\u00eats dans le monde entier. Et comme le voit Joseph D'Cruz, conseiller sp\\u00e9cial, planification strat\\u00e9gique au PNUD, l'accent mis sur les populations autochtones permettra \\u00e0 Real Ice de s'attaquer aux probl\\u00e8mes avec une solution qui a \\u00e9galement la capacit\\u00e9 de g\\u00e9n\\u00e9rer des revenus.\\\"<\\\/strong><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">Globalement, cette campagne a atteint un total de plus de 400 millions d'impressions m\\u00e9diatiques dans le monde entier, dans plus de 30 canaux. Elle a b\\u00e9n\\u00e9fici\\u00e9 d'une excellente couverture dans des publications de premier plan telles que VOGUE (\\u00c9tats-Unis, Italie, Arabie et Royaume-Uni), Marie-Claire (Royaume-Uni), The Hill, The Manilla Times, etc. En plus des 10 mentions de la marque, cette couverture a brillamment port\\u00e9 les messages et les valeurs fondamentales de <\\\/span><i><span style=\\\"font-weight: 400;\\\">for Tomorrow<\\\/span><\\\/i><span style=\\\"font-weight: 400;\\\">.\\u00a0<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">Au-del\\u00e0 de la couverture m\\u00e9diatique traditionnelle, les annonces du fil d'actualit\\u00e9 orchestr\\u00e9es par l'\\u00e9quipe de RP ont \\u00e9t\\u00e9 reprises par plus de 250 m\\u00e9dias, g\\u00e9n\\u00e9rant 480 millions d'impressions.\\u00a0<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">La couverture obtenue a jou\\u00e9 un r\\u00f4le notable dans la promotion de l'initiative <em>for\\u00a0Tomorrow<\\\/em>, ainsi que dans la sensibilisation \\u00e0 notre engagement en faveur de la durabilit\\u00e9 par le biais d'ambassadeurs et de projets innovants.<\\\/span><\\\/p>\",\"text_align\":\"justify\"}},{\"name\":\"Description List Markers\",\"type\":\"description_list\",\"children\":[{\"type\":\"description_list_item\",\"props\":{\"title\":\"Forbes\",\"content\":\"\n\n<p>\\\"Cold Calling\\u2014A U.K. Startup Plans To Refreeze Arctic Ice But Can It Deliver?\\\"<\\\/p>\",\"link\":\"https:\\\/\\\/www.forbes.com\\\/sites\\\/trevorclawson\\\/2021\\\/07\\\/18\\\/cold-callinga-uk-startup-plans-to-refreeze-arctic-ice-but-can-it-deliver\\\/?sh=48b19e285c86\"}},{\"type\":\"description_list_item\",\"props\":{\"title\":\"VOGUE\",\"content\":\"\n\n<p>\\\"Jessica Alba ci rivela i suoi segreti per vivere in modo pi\\u00f9 sostenibile \\\"<\\\/p>\",\"link\":\"https:\\\/\\\/www.vogue.it\\\/news\\\/article\\\/jessica-alba-consigli-vivere-sostenibile\"}},{\"type\":\"description_list_item\",\"props\":{\"title\":\"Marie-Claire\",\"content\":\"\n\n<p>\\\"Jessica Alba: \\u2018My children help me to focus on creating meaningful climate change\\u2019\\\"<\\\/p>\",\"link\":\"https:\\\/\\\/www.marieclaire.co.uk\\\/life\\\/sustainability\\\/jessica-alba-climate-change-742967\"}},{\"type\":\"description_list_item\",\"props\":{\"title\":\"The Hill\",\"content\":\"\n\n<p>\\\"UN accelerator labs spark solar-powered auto-rickshaws, other sustainable vehicles\\\"<\\\/p>\",\"link\":\"https:\\\/\\\/thehill.com\\\/policy\\\/equilibrium-sustainability\\\/574776-un-accelerator-labs-spark-solar-powered-auto-rickshaws\"}},{\"type\":\"description_list_item\",\"props\":{\"title\":\"et beaucoup plus\",\"content\":\"\n\n<p>250 autres articles dans 25 pays<\\\/p>\"}}],\"props\":{\"show_title\":true,\"show_meta\":true,\"show_content\":true,\"show_link\":true,\"list_element\":\"ul\",\"column_breakpoint\":\"m\",\"layout\":\"grid-2-m\",\"title_grid_width\":\"auto\",\"title_grid_column_gap\":\"small\",\"title_grid_row_gap\":\"collapse\",\"title_element\":\"div\",\"meta_style\":\"meta\",\"meta_align\":\"below-content\",\"list_marker\":\"hyphen\",\"column_divider\":false,\"list_size\":\"collapse\",\"title_colon\":false,\"id\":\"description-list-markers\",\"title_grid_breakpoint\":\"s\",\"title_style\":\"text-bold\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"panel\",\"props\":{\"link_text\":\"Read 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l\\u2019Environnement\",\"content\":\"\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/03\\\/bAUh3tJy_400x400.jpg\",\"image_alt\":\"\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}},{\"type\":\"text\",\"props\":{\"margin\":\"medium\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Ann\\u00e9e<\\\/p>\",\"text_style\":\"meta\",\"margin_remove_bottom\":true,\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}},{\"type\":\"text\",\"props\":{\"margin\":\"small\",\"column_breakpoint\":\"m\",\"margin_remove_bottom\":false,\"content\":\"2020-2021\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}},{\"type\":\"text\",\"props\":{\"margin\":\"medium\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Cat\\u00e9gorie<\\\/p>\",\"text_style\":\"meta\",\"margin_remove_bottom\":true,\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}},{\"type\":\"text\",\"props\":{\"margin\":\"small\",\"column_breakpoint\":\"m\",\"margin_remove_bottom\":false,\"content\":\"\n\n<p>Relations presse, Num\\u00e9rique, Social<\\\/p>\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}}]}]}],\"name\":\"Post\"}],\"version\":\"2.7.22\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9tude de cas (\u00a0) for Tomorrow Hyundai Motor Company x Programme des Nations Unies pour le D\u00e9veloppement D\u00e9fi Hyundai Motor Company (HMC) a collabor\u00e9 avec notre \u00e9quipe dans le cadre de notre partenariat avec Sid Lee pour le lancement et l’amplification de \u00abfor\u00a0Tomorrow\u00bb, un engagement et partenariat mondial entre l’entreprise et le Programme des Nations […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":682,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-686","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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<\/iframe><\/p>\n<h2>Impact<\/h2>\n<blockquote>\n<p>400 million d’impressions…<\/p>\n<\/blockquote>\n<div>\n<p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 la sensibilisation des m\u00e9dias pour cette seule pr\u00e9sentation, plus de 280 millions d’impressions ont \u00e9t\u00e9 obtenues, notamment par la BBC et Forbes. L’extrait ci-dessous, tel qu’il peut \u00eatre lu dans Forbes, d\u00e9crit avec pr\u00e9cision trois de nos messages cl\u00e9s : la puissance de la plateforme, l’expertise des connecteurs et l’\u00e9clat des projets durables.\u00a0<\/span><\/p>\n<p><strong>\u00ab\u00a0L’entreprise a figur\u00e9 sur la plateforme For Tomorrow, une initiative conjointe du PNUD et de Hyundai Motor Company. Essentiellement, For Tomorrow a \u00e9t\u00e9 con\u00e7u pour aider les innovateurs \u00e0 partager leurs id\u00e9es avec d’autres personnes ayant les m\u00eames int\u00e9r\u00eats dans le monde entier. Et comme le voit Joseph D’Cruz, conseiller sp\u00e9cial, planification strat\u00e9gique au PNUD, l’accent mis sur les populations autochtones permettra \u00e0 Real Ice de s’attaquer aux probl\u00e8mes avec une solution qui a \u00e9galement la capacit\u00e9 de g\u00e9n\u00e9rer des revenus.\u00a0\u00bb<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Globalement, cette campagne a atteint un total de plus de 400 millions d’impressions m\u00e9diatiques dans le monde entier, dans plus de 30 canaux. Elle a b\u00e9n\u00e9fici\u00e9 d’une excellente couverture dans des publications de premier plan telles que VOGUE (\u00c9tats-Unis, Italie, Arabie et Royaume-Uni), Marie-Claire (Royaume-Uni), The Hill, The Manilla Times, etc. En plus des 10 mentions de la marque, cette couverture a brillamment port\u00e9 les messages et les valeurs fondamentales de <\/span><i><span style=\"font-weight: 400;\">for Tomorrow<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Au-del\u00e0 de la couverture m\u00e9diatique traditionnelle, les annonces du fil d’actualit\u00e9 orchestr\u00e9es par l’\u00e9quipe de RP ont \u00e9t\u00e9 reprises par plus de 250 m\u00e9dias, g\u00e9n\u00e9rant 480 millions d’impressions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La couverture obtenue a jou\u00e9 un r\u00f4le notable dans la promotion de l’initiative <em>for\u00a0Tomorrow<\/em>, ainsi que dans la sensibilisation \u00e0 notre engagement en faveur de la durabilit\u00e9 par le biais d’ambassadeurs et de projets innovants.<\/span><\/p>\n<\/div>\n<ul>\n<li>\n<h3>Forbes<\/h3>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/trevorclawson\/2021\/07\/18\/cold-callinga-uk-startup-plans-to-refreeze-arctic-ice-but-can-it-deliver\/?sh=48b19e285c86\"><\/p>\n<p>\u00ab\u00a0Cold Calling\u2014A U.K. Startup Plans To Refreeze Arctic Ice But Can It Deliver?\u00a0\u00bb<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>VOGUE<\/h3>\n<p><a href=\"https:\/\/www.vogue.it\/news\/article\/jessica-alba-consigli-vivere-sostenibile\"><\/p>\n<p>\u00ab\u00a0Jessica Alba ci rivela i suoi segreti per vivere in modo pi\u00f9 sostenibile \u00ab\u00a0<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>Marie-Claire<\/h3>\n<p><a href=\"https:\/\/www.marieclaire.co.uk\/life\/sustainability\/jessica-alba-climate-change-742967\"><\/p>\n<p>\u00ab\u00a0Jessica Alba: \u2018My children help me to focus on creating meaningful climate change\u2019\u00a0\u00bb<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>The Hill<\/h3>\n<p><a href=\"https:\/\/thehill.com\/policy\/equilibrium-sustainability\/574776-un-accelerator-labs-spark-solar-powered-auto-rickshaws\"><\/p>\n<p>\u00ab\u00a0UN accelerator labs spark solar-powered auto-rickshaws, other sustainable vehicles\u00a0\u00bb<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>et beaucoup plus<\/h3>\n<div>\n<p>250 autres articles dans 25 pays<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<div>\n<p> <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/15994877_10154315736373753_5763494452899727360_o.jpg\" alt=\"\"><\/p>\n<div>Hyundai Motor Company<\/div>\n<\/div>\n<div>\n<p> <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/bAUh3tJy_400x400.jpg\" alt=\"\"><\/p>\n<div>Programme des Nations Unies pour l\u2019Environnement<\/div>\n<\/div>\n<div>\n<p>Ann\u00e9e<\/p>\n<\/div>\n<div>2020-2021<\/div>\n<div>\n<p>Cat\u00e9gorie<\/p>\n<\/div>\n<div>\n<p>Relations presse, Num\u00e9rique, Social<\/p>\n<\/div>\n<p><!--more--><br \/>\n<!-- {\"name\":\"Case Study\",\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"style\":\"primary\",\"width\":\"\",\"vertical_align\":\"\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"header_transparent\":\"dark\",\"padding\":\"large\",\"header_transparent_noplaceholder\":false,\"padding_remove_horizontal\":false,\"class\":\"uk-position-relative\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"\",\"position_sticky_breakpoint\":\"m\",\"css\":\".el-column > * { position: static; 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style=\\\"font-weight: 400;\\\">Hyundai Motor Company (HMC) a collabor\\u00e9 avec notre \\u00e9quipe dans le cadre de notre partenariat avec Sid Lee pour le lancement et l'amplification de <\\\/span><span style=\\\"font-weight: 400;\\\">\\u00ab<\\\/span><strong>for\\u00a0Tomorrow<\\\/strong><span style=\\\"font-weight: 400;\\\">\\u00bb<\\\/span><span style=\\\"font-weight: 400;\\\">, un engagement et partenariat mondial entre l'entreprise et le Programme des Nations Unies pour le D\\u00e9veloppement (PNUD) pour profiter de l'innovation afin d'acc\\u00e9l\\u00e9rer le progr\\u00e8s vers les objectifs de d\\u00e9veloppement durable fix\\u00e9s par les gouvernements.<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">Nous avions le mandat de mettre en sc\\u00e8ne l'\\u00e9v\\u00e9nement (en ligne), de le diffuser \\u00e0 l'\\u00e9chelle mondiale et d'annoncer l'accord historique aux m\\u00e9dias du monde entier.<\\\/span><\\\/p>\",\"text_align\":\"justify\"}},{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"emphasis\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/03\\\/MainImage_1620147754113-HR.jpg\"}},{\"type\":\"headline\",\"props\":{\"title_element\":\"h2\",\"content\":\"Solution\"}},{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span style=\\\"font-weight: 400;\\\">L'\\u00e9quipe des relations publiques a accompagn\\u00e9 HMC dans une s\\u00e9rie d'\\u00e9v\\u00e9nements menant \\u00e0 la signature officielle et en direct du protocole d'accord avec le PNUD, y compris le positionnement m\\u00e9diatique de la porte-parole de l'initiative : l'actrice, entrepreneuse et activiste Jessica Alba.<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">Les parties prenantes et les \\u00e9l\\u00e9ments cl\\u00e9s devaient \\u00eatre positionn\\u00e9s dans le cadre de cette campagne : HMC, le PNUD, Jessica Alba, les penseurs \\u00e0 l'origine des solutions durables s\\u00e9lectionn\\u00e9es, les connecteurs qui contribuent \\u00e0 la mise en \\u0153uvre de ces solutions, et la plateforme elle-m\\u00eame, qui favorise la croissance et la visibilit\\u00e9 des initiatives pr\\u00e9sent\\u00e9es.<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">L'\\u00e9quipe a proc\\u00e9d\\u00e9 \\u00e0 une analyse des facteurs d'influence externes et internes afin d'identifier les principaux facteurs de sensibilisation pour la campagne d'amplification :<\\\/span><\\\/p>\\n\n\n<ul>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 1 : <\\\/b><span style=\\\"font-weight: 400;\\\">Les solutions durables et les innovateurs qui les d\\u00e9veloppent.<\\\/span><\\\/li>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 2 : <\\\/b><span style=\\\"font-weight: 400;\\\">Les connecteurs et leur r\\u00f4le de catalyseurs de l'innovation durable.<\\\/span><\\\/li>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 3 : <\\\/b><span style=\\\"font-weight: 400;\\\">Une plateforme \\u00e0 code source ouvert qui favorise les avanc\\u00e9es en mati\\u00e8re de durabilit\\u00e9.\\u00a0<\\\/span><\\\/li>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Pilier 4 : <\\\/b><span style=\\\"font-weight: 400;\\\">La relation de Jessica Alba avec la durabilit\\u00e9 et son soutien \\u00e0 l'initiative du PNUD pour un r\\u00e9seau mondial d'innovation.<\\\/span><\\\/li>\\n<\\\/ul>\",\"text_align\":\"justify\"}},{\"type\":\"video\",\"props\":{\"video_controls\":true,\"margin\":\"default\",\"video\":\"https:\\\/\\\/www.youtube.com\\\/watch?v=j2NWJdJRDM4\",\"video_width\":\"1600\",\"video_height\":\"900\"}},{\"type\":\"headline\",\"props\":{\"title_element\":\"h2\",\"content\":\"Impact\"}},{\"type\":\"quotation\",\"props\":{\"content\":\"\n\n<p>400 million d'impressions...<\\\/p>\"}},{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span style=\\\"font-weight: 400;\\\">Gr\\u00e2ce \\u00e0 la sensibilisation des m\\u00e9dias pour cette seule pr\\u00e9sentation, plus de 280 millions d'impressions ont \\u00e9t\\u00e9 obtenues, notamment par la BBC et Forbes. L'extrait ci-dessous, tel qu'il peut \\u00eatre lu dans Forbes, d\\u00e9crit avec pr\\u00e9cision trois de nos messages cl\\u00e9s : la puissance de la plateforme, l'expertise des connecteurs et l'\\u00e9clat des projets durables.\\u00a0<\\\/span><\\\/p>\\n\n\n<p><strong>\\\"L'entreprise a figur\\u00e9 sur la plateforme For Tomorrow, une initiative conjointe du PNUD et de Hyundai Motor Company. Essentiellement, For Tomorrow a \\u00e9t\\u00e9 con\\u00e7u pour aider les innovateurs \\u00e0 partager leurs id\\u00e9es avec d'autres personnes ayant les m\\u00eames int\\u00e9r\\u00eats dans le monde entier. Et comme le voit Joseph D'Cruz, conseiller sp\\u00e9cial, planification strat\\u00e9gique au PNUD, l'accent mis sur les populations autochtones permettra \\u00e0 Real Ice de s'attaquer aux probl\\u00e8mes avec une solution qui a \\u00e9galement la capacit\\u00e9 de g\\u00e9n\\u00e9rer des revenus.\\\"<\\\/strong><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">Globalement, cette campagne a atteint un total de plus de 400 millions d'impressions m\\u00e9diatiques dans le monde entier, dans plus de 30 canaux. Elle a b\\u00e9n\\u00e9fici\\u00e9 d'une excellente couverture dans des publications de premier plan telles que VOGUE (\\u00c9tats-Unis, Italie, Arabie et Royaume-Uni), Marie-Claire (Royaume-Uni), The Hill, The Manilla Times, etc. En plus des 10 mentions de la marque, cette couverture a brillamment port\\u00e9 les messages et les valeurs fondamentales de <\\\/span><i><span style=\\\"font-weight: 400;\\\">for Tomorrow<\\\/span><\\\/i><span style=\\\"font-weight: 400;\\\">.\\u00a0<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">Au-del\\u00e0 de la couverture m\\u00e9diatique traditionnelle, les annonces du fil d'actualit\\u00e9 orchestr\\u00e9es par l'\\u00e9quipe de RP ont \\u00e9t\\u00e9 reprises par plus de 250 m\\u00e9dias, g\\u00e9n\\u00e9rant 480 millions d'impressions.\\u00a0<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">La couverture obtenue a jou\\u00e9 un r\\u00f4le notable dans la promotion de l'initiative <em>for\\u00a0Tomorrow<\\\/em>, ainsi que dans la sensibilisation \\u00e0 notre engagement en faveur de la durabilit\\u00e9 par le biais d'ambassadeurs et de projets innovants.<\\\/span><\\\/p>\",\"text_align\":\"justify\"}},{\"name\":\"Description List Markers\",\"type\":\"description_list\",\"children\":[{\"type\":\"description_list_item\",\"props\":{\"title\":\"Forbes\",\"content\":\"\n\n<p>\\\"Cold Calling\\u2014A U.K. Startup Plans To Refreeze Arctic Ice But Can It Deliver?\\\"<\\\/p>\",\"link\":\"https:\\\/\\\/www.forbes.com\\\/sites\\\/trevorclawson\\\/2021\\\/07\\\/18\\\/cold-callinga-uk-startup-plans-to-refreeze-arctic-ice-but-can-it-deliver\\\/?sh=48b19e285c86\"}},{\"type\":\"description_list_item\",\"props\":{\"title\":\"VOGUE\",\"content\":\"\n\n<p>\\\"Jessica Alba ci rivela i suoi segreti per vivere in modo pi\\u00f9 sostenibile 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