{"id":670,"date":"2021-10-27T16:16:04","date_gmt":"2021-10-27T20:16:04","guid":{"rendered":"https:\/\/yprcanada.com\/expertises\/"},"modified":"2025-11-19T15:21:39","modified_gmt":"2025-11-19T20:21:39","slug":"expertises","status":"publish","type":"page","link":"https:\/\/yprcanada.com\/fr\/expertises\/","title":{"rendered":"Expertise"},"content":{"rendered":"<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/line-07.svg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/line-10.svg\" alt=\"\"><\/p>\n<h2>La publicit\u00e9 rend <br \/>les marques c\u00e9l\u00e8bres.<\/h2>\n<hr>\n<h2>Les relations publiques les <br \/>rendent cr\u00e9dibles.<\/h2>\n<h3>\n<p class=\"p1\"><span>Nous cr\u00e9ons et amplifions des histoires authentiques qui suscitent la curiosit\u00e9 et engagent des communaut\u00e9s.<\/span><\/p>\n<\/h3>\n<div>\n<div>\n<p class=\"TableStyle2\" style=\"text-align: center;\"><span lang=\"EN-US\">YPR <span style=\"font-weight: 400;\">est un service de marketing RP qui g\u00e9n\u00e8re de l&rsquo;\u00e9quit\u00e9 et de la notori\u00e9t\u00e9 pour les marques. Nous aidons les organisations \u00e0 augmenter leurs revenus et leur capitalisation gr\u00e2ce \u00e0 des communications strat\u00e9giques. Nous renfor\u00e7ons la notori\u00e9t\u00e9 sociale par des r\u00e9cits proactifs et r\u00e9actifs qui suscitent la curiosit\u00e9, l&rsquo;int\u00e9r\u00eat et l&rsquo;engagement des diff\u00e9rentes communaut\u00e9s.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/line-11.svg\" alt=\"\"><\/p>\n<div>\n<p>Nos services<\/p>\n<\/div>\n<h2>Outils tactiques<br \/>pour une notori\u00e9t\u00e9 maximale<\/h2>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/tim-mossholder-PBtVHdZ1OJI-unsplash-scaled.jpg\" alt=\"Two friends talking\"><\/p>\n<h4>Bouche-\u00e0-oreille<\/h4>\n<div>\n<p class=\"p1\">Au c\u0153ur de tout ce que nous faisons, nous voulons g\u00e9n\u00e9rer des conversations authentiques et positives \u00e0 votre sujet au sein de vos publics-cibles.<\/p>\n<\/div>\n<p><a href=\"#\">More Details<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/jorik-kleen-ankVgCqOMGw-unsplash-scaled.jpg\" alt=\"Men talking photographs\"><\/p>\n<h4>Conception narrative<\/h4>\n<div>\n<p>Gr\u00e2ce \u00e0 des processus propri\u00e9taires permettant d&rsquo;\u00e9valuer et d&rsquo;am\u00e9liorer l&rsquo;impact narratif, nous cr\u00e9ons des histoires captivantes qui trouvent un \u00e9cho proactif aupr\u00e8s du public cible.<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/etienne-girardet-EP6_VZhzXM8-unsplash-scaled.jpg\" alt=\"What is your story? signe n\u00e9on\"><\/p>\n<h4>Cr\u00e9ation de contenu<\/h4>\n<div>\n<p class=\"p1\">Approche journalistique, contenu de m\u00e9dias sociaux, communiqu\u00e9s de presse, infolettre, contenu  web, vid\u00e9o, balados\u2026 notre \u00e9quipe cr\u00e9ative est capable de d\u00e9velopper un contenu \u00e9ditorial adapt\u00e9 \u00e0 chaque client.<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/bank-phrom-Tzm3Oyu_6sk-unsplash-scaled.jpg\" alt=\"Imprimante\"><\/p>\n<h4>Relations m\u00e9dias<\/h4>\n<div>\n<p class=\"p1\">Les salles de presse diminuant \u00e0 un rythme alarmant, il est essentiel pour nous d\u2019entretenir des relations de confiance avec les principaux m\u00e9dias au Qu\u00e9bec, au Canada et \u00e0 l\u2019international. Nous utilisons ces relations pour g\u00e9n\u00e9rer une couverture m\u00e9diatique acquise tant au niveau local que dans le monde entier.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/brittani-burns-RbdTikirpz0-unsplash-scaled.jpg\" alt=\"Women talking selfie\"><\/p>\n<h4>M\u00e9dias sociaux<\/h4>\n<div>\n<p class=\"p1\">En plus d\u2019aider les chefs d\u2019entreprise et les leaders d\u2019opinion \u00e0 amplifier leurs r\u00e9seaux avec des personnes qualifi\u00e9es et du contenu engageant, nous d\u00e9veloppons des strat\u00e9gies de contenu pour des clients et\/ou des pages corporatives.<\/p>\n<\/div>\n<p><a href=\"#\">More Details<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/andrea-ferrario-TlI4IcQTxmI-unsplash-scaled.jpg\" alt=\"Lumi\u00e8re de police\"><\/p>\n<h4>Gestion de crise<\/h4>\n<div>\n<p><span style=\"font-weight: 400;\">Vaut mieux pr\u00e9venir que gu\u00e9rir &#8211; Nous trouvons les vuln\u00e9rabilit\u00e9s et les transformons en forces. Nous \u00e9laborons des plans d&rsquo;urgence qui peuvent \u00eatre r\u00e9utilis\u00e9s dans de multiples contextes selon vos messages cl\u00e9s.<\/span><\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/pablo-heimplatz-ZODcBkEohk8-unsplash-scaled.jpg\" alt=\"Explosion de confettis lors d'un stunt de relations publiques\"><\/p>\n<h4>Stunt RP<\/h4>\n<div>\n<p><span style=\"font-weight: 400;\">Nous vivons dans un monde qui a besoin d&rsquo;une forte interaction humaine pour gu\u00e9rir. Nous cr\u00e9ons des \u00e9v\u00e9nements qui suscitent la curiosit\u00e9 et engagent les communaut\u00e9s.<\/span><\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/karsten-winegeart-pJ6HTjx-LV0-unsplash-scaled.jpg\" alt=\"Man jumping in an event\"><\/p>\n<h4>Organisation d\u2019\u00e9v\u00e9nements<\/h4>\n<div>\n<p class=\"p1\">Que ce soit en personne ou en ligne, notre \u00e9quipe est pass\u00e9e ma\u00eetre dans l\u2019organisation, la planification, le soutien et l\u2019ex\u00e9cution d\u2019\u00e9v\u00e9nements de toutes sortes et de toutes tailles pour leur donner vie de mani\u00e8re cr\u00e9ative et engageante.\u00a0<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/scott-graham-5fNmWej4tAA-unsplash-scaled.jpg\" alt=\"Personnes r\u00e9visant des indicateurs cl\u00e9s de performance\"><\/p>\n<h4>Indicateurs de performance<\/h4>\n<div>\n<p><span style=\"font-weight: 400;\">Nos processus et nos strat\u00e9gies sont ax\u00e9s sur les indicateurs cl\u00e9s de performance (ICP), avec une connexion solide vers des campagnes plus larges et une transparence totale sur la gestion des ressources. Nous utilisons des donn\u00e9es m\u00e9triques pour suivre les budgets et des livrables \u00e0 temps.<\/span><\/p>\n<\/div>\n<\/li>\n<\/ul>\n<h2>Des processus propri\u00e9taires <br \/>pour des r\u00e9sultats uniques<\/h2>\n<div>\n<p>Pour r\u00e9pondre aux exigences sp\u00e9cifiques de votre organisation et toujours rester\u00a0\u00e0 jour sur vos priorit\u00e9s, nous avons mis en place des processus propri\u00e9taires con\u00e7us pour nous permettre de rester en contact avec vous et d&rsquo;\u00eatre toujours au fait de vos besoins.<\/p>\n<\/div>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/gallery-center-columns-05.jpg\" alt=\"Newsroom Meeting\"><\/p>\n<h3>Le Newsroom\u2122<\/h3>\n<div>\n<p class=\"TableStyle2\"><span class=\"s1\">Cr\u00e9\u00e9 par <a href=\"https:\/\/yprcanada.com\/yanik-deschenes\/\" data-wplink-url-error=\"true\">Yanik Desch\u00eanes<\/a>, le processus <em>Newsroom\u2122<\/em><\/span><span class=\"s1\">\u00a0est une rencontre bilat\u00e9rale hebdomadaire ou bi-hebdomadaire visant \u00e0 stimuler la collaboration et \u00e0 cr\u00e9er des histoires significatives \u00e0 partager avec un public d\u00e9fini.<\/span><\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/scott-graham-5fNmWej4tAA-unsplash-scaled.jpg\" alt=\"Des gens faisant le Press Test\"><\/p>\n<h3>Press Test\u00ae<\/h3>\n<div>\n<p>Press Test<span>\u00ae<\/span> est la premi\u00e8re application au monde d\u2019am\u00e9lioration des <em>pitchs<\/em> m\u00e9diatiques aliment\u00e9e par l\u2019IA. Il s\u2019agit d\u2019un outil d\u2019\u00e9valuation qui permet aux professionnels du marketing et des relations publiques d&rsquo;\u00e9valuer et renforcer leurs <em>pitchs <\/em>aux m\u00e9dias.<\/p>\n<\/div>\n<p><a href=\"\/fr\/press-test\/\">En savoir plus<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/charlesdeluvio-AT5vuPoi8vc-unsplash-scaled-e1647898525997.jpg\" alt=\"Handshake neon\"><\/p>\n<h3>Reach &#038; Greet\u00ae<\/h3>\n<div>\n<p class=\"p1\"><span class=\"s1\">Le mod\u00e8le <em>Reach &amp; Greet<span>\u00ae<\/span><\/em><\/span><span class=\"s1\">\u00a0est utilis\u00e9 pour activer les plans de relations publiques : nous nous adressons aux publics cibles avec les messages cl\u00e9s et engageons des conversations pour renforcer la pr\u00e9sence du client dans les \u00e9cosyst\u00e8mes cl\u00e9s.<\/span><\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/05\/photo-1567916190725-372c28edc554.webp\" alt=\"Handshake neon\"><\/p>\n<h3>Credex\u2122 <\/h3>\n<div>\n<p class=\"TableStyle2\"><span>Le rapport d\u2019index de cr\u00e9dibilit\u00e9 mensuel pr\u00e9sente un survol strat\u00e9gique des activit\u00e9s de marketing et de relations publiques pour les clients avec les r\u00e9sultats,\u00a0les le\u00e7ons et les impacts pertinents pour aborder les prochaines \u00e9tapes du mois suivant.\u00a0<\/span><\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p><!--more--><br \/>\n<!-- {\"name\":\"Graffiti Workshop\",\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"header_transparent\":true,\"header_transparent_noplaceholder\":false,\"header_transparent_text_color\":\"dark\",\"image_position\":\"center-center\",\"media_overlay\":\"rgba(255, 250, 250, 0.4)\",\"preserve_color\":false,\"style\":\"primary\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"video\":\"wp-content\\\/uploads\\\/production ID_3796398.mp4\",\"width\":\"\"},\"children\":[{\"type\":\"row\",\"props\":{\"margin\":\"remove-vertical\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/line-07.svg\",\"image_height\":\"635\",\"image_svg_animate\":true,\"image_svg_color\":\"emphasis\",\"image_svg_inline\":true,\"image_width\":\"165\",\"margin\":\"default\",\"position\":\"absolute\",\"position_left\":\"0\",\"position_top\":\"100\",\"text_align\":\"left\",\"visibility\":\"m\"},\"modified\":\"2021-09-21T15:10:15.069Z\"},{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/line-10.svg\",\"image_height\":\"210\",\"image_svg_animate\":true,\"image_svg_color\":\"emphasis\",\"image_svg_inline\":true,\"image_width\":\"260\",\"margin\":\"default\",\"position\":\"absolute\",\"position_right\":\"0\",\"position_top\":\"0\",\"text_align\":\"right\",\"visibility\":\"l\"},\"modified\":\"2021-09-21T15:10:15.069Z\"}]}]},{\"type\":\"row\",\"props\":{\"column_gap\":\"large\",\"margin\":\"xlarge\",\"row_gap\":\"large\",\"width\":\"default\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"preserve_color\":true,\"text_color\":\"dark\"},\"children\":[{\"type\":\"headline\",\"props\":{\"block_align\":\"center\",\"content\":\"La publicit\\u00e9 rend <br \\\/>les marques c\\u00e9l\\u00e8bres.\",\"margin\":\"small\",\"margin_remove_bottom\":true,\"position\":\"relative\",\"position_z_index\":\"1\",\"text_align\":\"center\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\",\"title_color\":\"background\",\"title_element\":\"h2\",\"title_style\":\"heading-large\"}},{\"type\":\"divider\",\"props\":{\"animation\":\"fade\",\"divider_element\":\"hr\",\"divider_style\":\"icon\"}},{\"type\":\"headline\",\"props\":{\"block_align\":\"center\",\"content\":\"Les relations publiques les <br \\\/>rendent cr\\u00e9dibles.\",\"margin\":\"small\",\"margin_remove_bottom\":true,\"position\":\"relative\",\"position_z_index\":\"1\",\"text_align\":\"center\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\",\"title_color\":\"background\",\"title_element\":\"h2\",\"title_style\":\"heading-large\"}}]}]},{\"type\":\"row\",\"props\":{\"column_gap\":\"large\",\"padding_remove_horizontal\":false,\"row_gap\":\"large\",\"width\":\"small\"},\"children\":[{\"type\":\"column\",\"props\":{\"css\":\".el-column .uk-tile{background-color: rgba(255,255,255,0.9);}\",\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"preserve_color\":false,\"style\":\"tile-muted\",\"text_color\":\"dark\"},\"children\":[{\"type\":\"headline\",\"props\":{\"block_align\":\"center\",\"content\":\"\n\n<p class=\\\"p1\\\"><span>Nous cr\\u00e9ons et amplifions des histoires authentiques qui suscitent la curiosit\\u00e9 et engagent des communaut\\u00e9s.<\\\/span><\\\/p>\",\"margin\":\"large\",\"margin_remove_bottom\":true,\"position\":\"relative\",\"position_z_index\":\"1\",\"text_align\":\"center\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\",\"title_element\":\"h3\",\"title_style\":\"h1\"}},{\"type\":\"text\",\"props\":{\"block_align\":\"center\",\"block_align_breakpoint\":\"m\",\"block_align_fallback\":\"center\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<div>\\n\n\n<p class=\\\"TableStyle2\\\" style=\\\"text-align: center;\\\"><span lang=\\\"EN-US\\\">YPR <span style=\\\"font-weight: 400;\\\">est un service de marketing RP qui g\\u00e9n\\u00e8re de l'\\u00e9quit\\u00e9 et de la notori\\u00e9t\\u00e9 pour les marques. Nous aidons les organisations \\u00e0 augmenter leurs revenus et leur capitalisation gr\\u00e2ce \\u00e0 des communications strat\\u00e9giques. Nous renfor\\u00e7ons la notori\\u00e9t\\u00e9 sociale par des r\\u00e9cits proactifs et r\\u00e9actifs qui suscitent la curiosit\\u00e9, l'int\\u00e9r\\u00eat et l'engagement des diff\\u00e9rentes communaut\\u00e9s.<\\\/span><\\\/span><\\\/p>\\n<\\\/div>\",\"margin\":\"large\",\"margin_remove_bottom\":false,\"margin_remove_top\":false,\"position\":\"relative\",\"position_z_index\":\"1\",\"text_align\":\"center\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\",\"text_style\":\"lead\"}}]}]}],\"name\":\"About\"},{\"type\":\"section\",\"props\":{\"id\":\"services\",\"image_position\":\"center-center\",\"padding\":\"large\",\"padding_remove_bottom\":false,\"padding_remove_top\":true,\"style\":\"primary\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"\",\"width_expand\":\"left\"},\"children\":[{\"type\":\"row\",\"props\":{\"margin\":\"remove-vertical\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/line-11.svg\",\"image_height\":\"1100\",\"image_svg_animate\":true,\"image_svg_color\":\"emphasis\",\"image_svg_inline\":true,\"image_width\":\"224\",\"margin\":\"default\",\"position\":\"absolute\",\"position_bottom\":\"-500\",\"position_right\":\"0\",\"position_z_index\":\"0\",\"text_align\":\"right\"},\"modified\":\"2021-09-21T15:10:15.069Z\"}]}]},{\"type\":\"row\",\"props\":{\"column_gap\":\"large\",\"row_gap\":\"large\",\"width\":\"default\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"image_size\":\"cover\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"block_align\":\"center\",\"block_align_fallback\":\"center\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Nos services<\\\/p>\",\"margin\":\"remove-vertical\",\"margin_remove_bottom\":true,\"maxwidth\":\"xlarge\",\"position\":\"relative\",\"position_z_index\":\"1\",\"text_align\":\"center\",\"text_align_fallback\":\"center\"}},{\"type\":\"headline\",\"props\":{\"block_align\":\"center\",\"content\":\"Outils tactiques<br \\\/>pour une notori\\u00e9t\\u00e9 maximale\",\"margin\":\"small\",\"margin_remove_bottom\":true,\"maxwidth\":\"xlarge\",\"position\":\"relative\",\"position_z_index\":\"1\",\"text_align\":\"center\",\"text_align_fallback\":\"center\",\"title_element\":\"h2\",\"title_style\":\"heading-small\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"name\":\"Gallery Center Columns\",\"type\":\"gallery\",\"children\":[{\"type\":\"gallery_item\",\"props\":{\"content\":\"\n\n<p class=\\\"p1\\\">Au c\\u0153ur de tout ce que nous faisons, nous voulons g\\u00e9n\\u00e9rer des conversations authentiques et positives \\u00e0 votre sujet au sein de vos publics-cibles.<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/03\\\/tim-mossholder-PBtVHdZ1OJI-unsplash-scaled.jpg\",\"image_alt\":\"Two friends talking\",\"link\":\"#\",\"tags\":\"M\\u00e9dia, Social, Num\\u00e9rique\",\"title\":\"Bouche-\\u00e0-oreille\"}},{\"type\":\"gallery_item\",\"props\":{\"content\":\"\n\n<p>Gr\\u00e2ce \\u00e0 des processus propri\\u00e9taires permettant d'\\u00e9valuer et d'am\\u00e9liorer l'impact narratif, nous cr\\u00e9ons des histoires captivantes qui trouvent un \\u00e9cho proactif aupr\\u00e8s du public cible.<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/03\\\/jorik-kleen-ankVgCqOMGw-unsplash-scaled.jpg\",\"image_alt\":\"Men talking photographs\",\"meta\":\"\",\"tags\":\"M\\u00e9dia, Num\\u00e9rique, Social\",\"title\":\"Conception narrative\"}},{\"type\":\"gallery_item\",\"props\":{\"content\":\"\n\n<p class=\\\"p1\\\">Approche journalistique, contenu de m\\u00e9dias sociaux, communiqu\\u00e9s de presse, infolettre, contenu  web, vid\\u00e9o, balados\\u2026 notre \\u00e9quipe cr\\u00e9ative est capable de d\\u00e9velopper un contenu \\u00e9ditorial adapt\\u00e9 \\u00e0 chaque client.<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/03\\\/etienne-girardet-EP6_VZhzXM8-unsplash-scaled.jpg\",\"image_alt\":\"What is your story? signe n\\u00e9on\",\"tags\":\"Num\\u00e9rique, Social, M\\u00e9dia\",\"title\":\"Cr\\u00e9ation de contenu\"}},{\"type\":\"gallery_item\",\"props\":{\"content\":\"\n\n<p class=\\\"p1\\\">Les salles de presse diminuant \\u00e0 un rythme alarmant, il est essentiel pour nous d\\u2019entretenir des relations de confiance avec les principaux m\\u00e9dias au Qu\\u00e9bec, au Canada et \\u00e0 l\\u2019international. Nous utilisons ces relations pour g\\u00e9n\\u00e9rer une couverture m\\u00e9diatique acquise tant au niveau local que dans le monde entier.<span class=\\\"Apple-converted-space\\\">\\u00a0<\\\/span><\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/03\\\/bank-phrom-Tzm3Oyu_6sk-unsplash-scaled.jpg\",\"image_alt\":\"Imprimante\",\"tags\":\"M\\u00e9dia\",\"title\":\"Relations m\\u00e9dias\"}},{\"type\":\"gallery_item\",\"props\":{\"content\":\"\n\n<p class=\\\"p1\\\">En plus d\\u2019aider les chefs d\\u2019entreprise et les leaders d\\u2019opinion \\u00e0 amplifier leurs r\\u00e9seaux avec des personnes qualifi\\u00e9es et du contenu engageant, nous d\\u00e9veloppons des strat\\u00e9gies de contenu pour des clients et\\\/ou des pages corporatives.<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/03\\\/brittani-burns-RbdTikirpz0-unsplash-scaled.jpg\",\"image_alt\":\"Women talking selfie\",\"link\":\"#\",\"tags\":\"Social\",\"title\":\"M\\u00e9dias sociaux\"}},{\"type\":\"gallery_item\",\"props\":{\"content\":\"\n\n<p><span style=\\\"font-weight: 400;\\\">Vaut mieux pr\\u00e9venir que gu\\u00e9rir - Nous trouvons les vuln\\u00e9rabilit\\u00e9s et les transformons en forces. Nous \\u00e9laborons des plans d'urgence qui peuvent \\u00eatre r\\u00e9utilis\\u00e9s dans de multiples contextes selon vos messages cl\\u00e9s.<\\\/span><\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/03\\\/andrea-ferrario-TlI4IcQTxmI-unsplash-scaled.jpg\",\"image_alt\":\"Lumi\\u00e8re de police\",\"tags\":\"M\\u00e9dia\",\"title\":\"Gestion de crise\"}},{\"type\":\"gallery_item\",\"props\":{\"content\":\"\n\n<p><span style=\\\"font-weight: 400;\\\">Nous vivons dans un monde qui a besoin d'une forte interaction humaine pour gu\\u00e9rir. Nous cr\\u00e9ons des \\u00e9v\\u00e9nements qui suscitent la curiosit\\u00e9 et engagent les communaut\\u00e9s.<\\\/span><\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/03\\\/pablo-heimplatz-ZODcBkEohk8-unsplash-scaled.jpg\",\"image_alt\":\"Explosion de confettis lors d'un stunt de relations publiques\",\"tags\":\"M\\u00e9dia, Social, Num\\u00e9rique\",\"title\":\"Stunt RP\"}},{\"type\":\"gallery_item\",\"props\":{\"content\":\"\n\n<p class=\\\"p1\\\">Que ce soit en personne ou en ligne, notre \\u00e9quipe est pass\\u00e9e ma\\u00eetre dans l\\u2019organisation, la planification, le soutien et l\\u2019ex\\u00e9cution d\\u2019\\u00e9v\\u00e9nements de toutes sortes et de toutes tailles pour leur donner vie de mani\\u00e8re cr\\u00e9ative et engageante.\\u00a0<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/03\\\/karsten-winegeart-pJ6HTjx-LV0-unsplash-scaled.jpg\",\"image_alt\":\"Man jumping in an event\",\"tags\":\"M\\u00e9dia, Num\\u00e9rique\",\"title\":\"Organisation d\\u2019\\u00e9v\\u00e9nements\"}},{\"type\":\"gallery_item\",\"props\":{\"content\":\"\n\n<p><span style=\\\"font-weight: 400;\\\">Nos processus et nos strat\\u00e9gies sont ax\\u00e9s sur les indicateurs cl\\u00e9s de performance (ICP), avec une connexion solide vers des campagnes plus larges et une transparence totale sur la gestion des ressources. Nous utilisons des donn\\u00e9es m\\u00e9triques pour suivre les budgets et des livrables \\u00e0 temps.<\\\/span><\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/03\\\/scott-graham-5fNmWej4tAA-unsplash-scaled.jpg\",\"image_alt\":\"Personnes r\\u00e9visant des indicateurs cl\\u00e9s de performance\",\"tags\":\"M\\u00e9dia, Social, Num\\u00e9rique\",\"title\":\"Indicateurs de performance\"}}],\"props\":{\"css\":\".el-item .uk-tile-muted {background-color:rgba(255,255,255,0.9);}\",\"filter\":true,\"filter_align\":\"center\",\"filter_all\":true,\"filter_all_label\":\"Tous\",\"filter_grid_breakpoint\":\"m\",\"filter_grid_width\":\"auto\",\"filter_margin\":\"small\",\"filter_position\":\"top\",\"filter_style\":\"tab\",\"grid_column_align\":true,\"grid_column_gap\":\"medium\",\"grid_default\":\"1\",\"grid_medium\":\"3\",\"grid_row_align\":true,\"grid_row_gap\":\"medium\",\"grid_small\":\"2\",\"id\":\"gallery-center-columns\",\"image_height\":\"610\",\"image_transition\":\"scale-up\",\"image_width\":\"610\",\"item_animation\":true,\"link_style\":\"text\",\"link_text\":\"More Details\",\"margin\":\"\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_style\":\"\",\"overlay_hover\":false,\"overlay_link\":false,\"overlay_mode\":\"cover\",\"overlay_padding\":\"small\",\"overlay_position\":\"center\",\"overlay_style\":\"tile-muted\",\"overlay_transition\":\"fade\",\"parallax_easing\":\"1\",\"show_content\":true,\"show_hover_image\":true,\"show_link\":false,\"show_meta\":true,\"show_title\":true,\"text_align\":\"center\",\"text_color\":\"\",\"title_element\":\"h4\",\"title_hover_style\":\"reset\",\"title_style\":\"h2\"}}]}],\"props\":{\"width\":\"default\"}}],\"name\":\"Services\"},{\"type\":\"section\",\"props\":{\"header_transparent\":true,\"header_transparent_text_color\":\"dark\",\"id\":\"process\",\"image_position\":\"center-center\",\"padding_remove_bottom\":false,\"style\":\"secondary\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"\"},\"children\":[{\"type\":\"row\",\"props\":{\"column_gap\":\"large\",\"layout\":\"1-2,1-2\",\"margin\":\"xlarge\",\"margin_remove_top\":true,\"row_gap\":\"large\",\"width\":\"default\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"block_align_breakpoint\":\"m\",\"block_align_fallback\":\"center\",\"content\":\"Des processus propri\\u00e9taires <br \\\/>pour des r\\u00e9sultats uniques\",\"maxwidth\":\"large\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\",\"title_element\":\"h2\",\"title_style\":\"heading-small\"}},{\"type\":\"text\",\"props\":{\"block_align_breakpoint\":\"m\",\"block_align_fallback\":\"center\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Pour r\\u00e9pondre aux exigences sp\\u00e9cifiques de votre organisation et toujours rester\\u00a0\\u00e0 jour sur vos priorit\\u00e9s, nous avons mis en place des processus propri\\u00e9taires con\\u00e7us pour nous permettre de rester en contact avec vous et d'\\u00eatre toujours au fait de vos besoins.<\\\/p>\",\"margin\":\"default\",\"maxwidth\":\"large\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"accordion\",\"props\":{\"collapsible\":false,\"content_column_breakpoint\":\"m\",\"content_style\":\"lead\",\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"link_text\":\"En savoir plus\",\"multiple\":false,\"show_image\":true,\"show_link\":true},\"children\":[{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p class=\\\"TableStyle2\\\"><span class=\\\"s1\\\">Cr\\u00e9\\u00e9 par <a href=\\\"https:\\\/\\\/yprcanada.com\\\/yanik-deschenes\\\/\\\" data-wplink-url-error=\\\"true\\\">Yanik Desch\\u00eanes<\\\/a>, le processus <em>Newsroom\\u2122<\\\/em><\\\/span><span class=\\\"s1\\\">\\u00a0est une rencontre bilat\\u00e9rale hebdomadaire ou bi-hebdomadaire visant \\u00e0 stimuler la collaboration et \\u00e0 cr\\u00e9er des histoires significatives \\u00e0 partager avec un public d\\u00e9fini.<\\\/span><\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/gallery-center-columns-05.jpg\",\"image_alt\":\"Newsroom Meeting\",\"title\":\"Le Newsroom\\u2122\"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>Press Test<span>\\u00ae<\\\/span> est la premi\\u00e8re application au monde d\\u2019am\\u00e9lioration des <em>pitchs<\\\/em> m\\u00e9diatiques aliment\\u00e9e par l\\u2019IA. Il s\\u2019agit d\\u2019un outil d\\u2019\\u00e9valuation qui permet aux professionnels du marketing et des relations publiques d'\\u00e9valuer et renforcer leurs <em>pitchs <\\\/em>aux m\\u00e9dias.<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/03\\\/scott-graham-5fNmWej4tAA-unsplash-scaled.jpg\",\"image_alt\":\"Des gens faisant le Press Test\",\"link\":\"fr\\\/press-test\\\/\",\"title\":\"Press Test\\u00ae\"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p class=\\\"p1\\\"><span class=\\\"s1\\\">Le mod\\u00e8le <em>Reach &amp; Greet<span>\\u00ae<\\\/span><\\\/em><\\\/span><span class=\\\"s1\\\">\\u00a0est utilis\\u00e9 pour activer les plans de relations publiques : nous nous adressons aux publics cibles avec les messages cl\\u00e9s et engageons des conversations pour renforcer la pr\\u00e9sence du client dans les \\u00e9cosyst\\u00e8mes cl\\u00e9s.<\\\/span><\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/03\\\/charlesdeluvio-AT5vuPoi8vc-unsplash-scaled-e1647898525997.jpg\",\"image_alt\":\"Handshake neon\",\"title\":\"Reach & Greet\\u00ae\"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p class=\\\"TableStyle2\\\"><span>Le rapport d\\u2019index de cr\\u00e9dibilit\\u00e9 mensuel pr\\u00e9sente un survol strat\\u00e9gique des activit\\u00e9s de marketing et de relations publiques pour les clients avec les r\\u00e9sultats,\\u00a0les le\\u00e7ons et les impacts pertinents pour aborder les prochaines \\u00e9tapes du mois suivant.\\u00a0<\\\/span><\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/05\\\/photo-1567916190725-372c28edc554.webp\",\"image_alt\":\"Handshake neon\",\"title\":\"Credex\\u2122 \"}}]}]}]}],\"name\":\"Processes\"}],\"version\":\"4.3.13\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La publicit\u00e9 rend les marques c\u00e9l\u00e8bres. Les relations publiques les rendent cr\u00e9dibles. Nous cr\u00e9ons et amplifions des histoires authentiques qui suscitent la curiosit\u00e9 et engagent des communaut\u00e9s. YPR est un service de marketing RP qui g\u00e9n\u00e8re de l&rsquo;\u00e9quit\u00e9 et de la notori\u00e9t\u00e9 pour les marques. Nous aidons les organisations \u00e0 augmenter leurs revenus et leur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":557,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-670","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Expertise - YPR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yprcanada.com\/fr\/expertises\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expertise - YPR\" \/>\n<meta property=\"og:description\" content=\"La publicit\u00e9 rend les marques c\u00e9l\u00e8bres. Les relations publiques les rendent cr\u00e9dibles. Nous cr\u00e9ons et amplifions des histoires authentiques qui suscitent la curiosit\u00e9 et engagent des communaut\u00e9s. YPR est un service de marketing RP qui g\u00e9n\u00e8re de l&rsquo;\u00e9quit\u00e9 et de la notori\u00e9t\u00e9 pour les marques. Nous aidons les organisations \u00e0 augmenter leurs revenus et leur [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/yprcanada.com\/fr\/expertises\/\" \/>\n<meta property=\"og:site_name\" content=\"YPR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/YPRcan\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T20:21:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/yprcanada.com\/wp-content\/uploads\/2021\/10\/YPR-logo-Registered-FINAL.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"993\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ypr_canada\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/yprcanada.com\\\/fr\\\/expertises\\\/\",\"url\":\"https:\\\/\\\/yprcanada.com\\\/fr\\\/expertises\\\/\",\"name\":\"Expertise - YPR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/yprcanada.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/yprcanada.com\\\/fr\\\/expertises\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/yprcanada.com\\\/fr\\\/expertises\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/yprcanada.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/YPR-logo-Registered-FINAL.jpg\",\"datePublished\":\"2021-10-27T20:16:04+00:00\",\"dateModified\":\"2025-11-19T20:21:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/yprcanada.com\\\/fr\\\/expertises\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/yprcanada.com\\\/fr\\\/expertises\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/yprcanada.com\\\/fr\\\/expertises\\\/#primaryimage\",\"url\":\"https:\\\/\\\/yprcanada.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/YPR-logo-Registered-FINAL.jpg\",\"contentUrl\":\"https:\\\/\\\/yprcanada.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/YPR-logo-Registered-FINAL.jpg\",\"width\":1800,\"height\":993},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/yprcanada.com\\\/fr\\\/expertises\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/yprcanada.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Expertise\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/yprcanada.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/yprcanada.com\\\/fr\\\/\",\"name\":\"YPR\",\"description\":\"Public Relations - Relations publiques - Toronto | Los Angeles | Montr\u00e9al\",\"publisher\":{\"@id\":\"https:\\\/\\\/yprcanada.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/yprcanada.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/yprcanada.com\\\/fr\\\/#organization\",\"name\":\"YPR Canada\",\"url\":\"https:\\\/\\\/yprcanada.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/yprcanada.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/yprcanada.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/ypr-black.svg\",\"contentUrl\":\"https:\\\/\\\/yprcanada.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/ypr-black.svg\",\"width\":1,\"height\":1,\"caption\":\"YPR Canada\"},\"image\":{\"@id\":\"https:\\\/\\\/yprcanada.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/YPRcan\",\"https:\\\/\\\/x.com\\\/ypr_canada\",\"https:\\\/\\\/www.instagram.com\\\/ypr.canada\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/yprcanada\\\/mycompany\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Expertise - YPR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/yprcanada.com\/fr\/expertises\/","og_locale":"fr_FR","og_type":"article","og_title":"Expertise - YPR","og_description":"La publicit\u00e9 rend les marques c\u00e9l\u00e8bres. Les relations publiques les rendent cr\u00e9dibles. Nous cr\u00e9ons et amplifions des histoires authentiques qui suscitent la curiosit\u00e9 et engagent des communaut\u00e9s. YPR est un service de marketing RP qui g\u00e9n\u00e8re de l&rsquo;\u00e9quit\u00e9 et de la notori\u00e9t\u00e9 pour les marques. Nous aidons les organisations \u00e0 augmenter leurs revenus et leur [&hellip;]","og_url":"https:\/\/yprcanada.com\/fr\/expertises\/","og_site_name":"YPR","article_publisher":"https:\/\/www.facebook.com\/YPRcan","article_modified_time":"2025-11-19T20:21:39+00:00","og_image":[{"width":1800,"height":993,"url":"https:\/\/yprcanada.com\/wp-content\/uploads\/2021\/10\/YPR-logo-Registered-FINAL.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@ypr_canada","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/yprcanada.com\/fr\/expertises\/","url":"https:\/\/yprcanada.com\/fr\/expertises\/","name":"Expertise - YPR","isPartOf":{"@id":"https:\/\/yprcanada.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/yprcanada.com\/fr\/expertises\/#primaryimage"},"image":{"@id":"https:\/\/yprcanada.com\/fr\/expertises\/#primaryimage"},"thumbnailUrl":"https:\/\/yprcanada.com\/wp-content\/uploads\/2021\/10\/YPR-logo-Registered-FINAL.jpg","datePublished":"2021-10-27T20:16:04+00:00","dateModified":"2025-11-19T20:21:39+00:00","breadcrumb":{"@id":"https:\/\/yprcanada.com\/fr\/expertises\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/yprcanada.com\/fr\/expertises\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/yprcanada.com\/fr\/expertises\/#primaryimage","url":"https:\/\/yprcanada.com\/wp-content\/uploads\/2021\/10\/YPR-logo-Registered-FINAL.jpg","contentUrl":"https:\/\/yprcanada.com\/wp-content\/uploads\/2021\/10\/YPR-logo-Registered-FINAL.jpg","width":1800,"height":993},{"@type":"BreadcrumbList","@id":"https:\/\/yprcanada.com\/fr\/expertises\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/yprcanada.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Expertise"}]},{"@type":"WebSite","@id":"https:\/\/yprcanada.com\/fr\/#website","url":"https:\/\/yprcanada.com\/fr\/","name":"YPR","description":"Public Relations - Relations publiques - Toronto | Los Angeles | Montr\u00e9al","publisher":{"@id":"https:\/\/yprcanada.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/yprcanada.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/yprcanada.com\/fr\/#organization","name":"YPR Canada","url":"https:\/\/yprcanada.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/yprcanada.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/yprcanada.com\/wp-content\/uploads\/2021\/11\/ypr-black.svg","contentUrl":"https:\/\/yprcanada.com\/wp-content\/uploads\/2021\/11\/ypr-black.svg","width":1,"height":1,"caption":"YPR Canada"},"image":{"@id":"https:\/\/yprcanada.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/YPRcan","https:\/\/x.com\/ypr_canada","https:\/\/www.instagram.com\/ypr.canada\/","https:\/\/www.linkedin.com\/company\/yprcanada\/mycompany\/"]}]}},"_links":{"self":[{"href":"https:\/\/yprcanada.com\/fr\/wp-json\/wp\/v2\/pages\/670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yprcanada.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/yprcanada.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/yprcanada.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yprcanada.com\/fr\/wp-json\/wp\/v2\/comments?post=670"}],"version-history":[{"count":43,"href":"https:\/\/yprcanada.com\/fr\/wp-json\/wp\/v2\/pages\/670\/revisions"}],"predecessor-version":[{"id":1941,"href":"https:\/\/yprcanada.com\/fr\/wp-json\/wp\/v2\/pages\/670\/revisions\/1941"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yprcanada.com\/fr\/wp-json\/wp\/v2\/media\/557"}],"wp:attachment":[{"href":"https:\/\/yprcanada.com\/fr\/wp-json\/wp\/v2\/media?parent=670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}