{"id":1677,"date":"2024-08-14T10:06:57","date_gmt":"2024-08-14T14:06:57","guid":{"rendered":"https:\/\/yprcanada.com\/resultats\/psycho-bunny\/"},"modified":"2024-08-14T15:36:32","modified_gmt":"2024-08-14T19:36:32","slug":"psycho-bunny","status":"publish","type":"page","link":"https:\/\/yprcanada.com\/fr\/resultats\/psycho-bunny\/","title":{"rendered":"Psycho Bunny"},"content":{"rendered":"<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/line-12.svg\" alt=\"\"><\/p>\n<div>\u00c9tude de cas<\/div>\n<h1>Psycho Bunny x Tennis Canada<\/h1>\n<p><iframe src=\"https:\/\/www.youtube.com\/watch?v=p88tCQa2KqQ\"><\/iframe><\/p>\n<h2>D\u00e9fi<\/h2>\n<div>Psycho Bunny, une marque de polos bien \u00e9tablie avec une pr\u00e9sence mondiale de plus de 120 magasins, \u00e9prouvait des difficult\u00e9s \u00e0 se faire reconna\u00eetre dans son propre pays. Bien que son si\u00e8ge social soit \u00e0 Montr\u00e9al, la notori\u00e9t\u00e9 de Psycho Bunny en tant que marque canadienne \u00e9tait remarquablement faible chez les Canadiens, particuli\u00e8rement les Qu\u00e9b\u00e9cois. La marque faisait face au d\u00e9fi de se connecter avec son public local et de renforcer ses racines montr\u00e9alaises, tout en tirant parti de son r\u00e9cent partenariat avec Tennis Canada.<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/08\/960x0.webp\" alt=\"\"><\/p>\n<h2>Solution<\/h2>\n<div>Pour positionner Psycho Bunny comme une marque fi\u00e8rement montr\u00e9alaise et accro\u00eetre sa visibilit\u00e9 au Canada, nous avons tir\u00e9 parti de leur partenariat avec Tennis Canada lors du prestigieux match de qualification de la Coupe Davis. Nous avons lanc\u00e9 la campagne en divulguant l&rsquo;histoire dans les principaux m\u00e9dias de masse du Qu\u00e9bec (Journal de Montr\u00e9al, La Presse), cr\u00e9ant ainsi un effet domino qui s&rsquo;est \u00e9tendu aux m\u00e9dias sp\u00e9cialis\u00e9s cibl\u00e9s. Cette strat\u00e9gie \u00e0 plusieurs niveaux a assur\u00e9 une couverture m\u00e9diatique \u00e9tendue, renfor\u00e7ant les racines montr\u00e9alaises de Psycho Bunny et augmentant de mani\u00e8re significative la notori\u00e9t\u00e9 de la marque ainsi que ses ventes \u00e0 travers le pays.<\/div>\n<h2>Impact<\/h2>\n<blockquote>\n<p>11 million d&rsquo;impressions&#8230;<\/p>\n<\/blockquote>\n<div>L&rsquo;impact de notre strat\u00e9gie a \u00e9t\u00e9 imm\u00e9diat et puissant. Gr\u00e2ce \u00e0 une campagne m\u00e9diatique soigneusement orchestr\u00e9e, le partenariat de Psycho Bunny avec Tennis Canada est devenu le sujet de conversation du moment. L&rsquo;histoire a \u00e9t\u00e9 diffus\u00e9e en premier dans les principaux m\u00e9dias de masse du Qu\u00e9bec, g\u00e9n\u00e9rant un engouement significatif et ouvrant la voie \u00e0 une couverture cibl\u00e9e sur des plateformes sp\u00e9cialis\u00e9es. En cons\u00e9quence, nous avons obtenu 10 articles uniques, atteignant plus de 11 millions d&rsquo;impressions. La campagne a non seulement augment\u00e9 la notori\u00e9t\u00e9 de la marque, mais a \u00e9galement r\u00e9ussi \u00e0 transmettre le message que porter Psycho Bunny, c&rsquo;est porter un morceau de Montr\u00e9al. Dans les jours qui ont suivi, le magasin phare de Psycho Bunny \u00e0 Laval est devenu l&#8217;emplacement avec le plus de trafic au monde, solidifiant ainsi la nouvelle identit\u00e9 de la marque en tant que fi\u00e8re Montr\u00e9alaise.<\/div>\n<ul>\n<li>\n<h3>Journal de Montr\u00e9al<\/h3>\n<p><a href=\"https:\/\/www.journaldemontreal.com\/2024\/01\/27\/psycho-bunny-une-pme-du-quebec-reussit-un-as-avec-tennis-canada\"><\/p>\n<p>\u00ab\u00a0V\u00eatements de tennis: une PME d&rsquo;ici veut concurrencer Lacoste et Boss\u00a0\u00bb<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>La Presse<\/h3>\n<p><a href=\"https:\/\/www.lapresse.ca\/affaires\/chroniques\/2024-01-29\/psycho-bunny\/les-ambitions-d-un-lapin-fou-devenu-montrealais.php\"><\/p>\n<p>\u00ab\u00a0Les ambitions d\u2019un lapin fou devenu montr\u00e9alais\u00a0\u00bb<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>Les affaires<\/h3>\n<p><a href=\"https:\/\/www.lesaffaires.com\/mon-entreprise\/entrepreneuriat-et-pme\/psycho-bunny-le-detaillant-quebecois-que-vous-ne-connaissez-pas-2\/\"><\/p>\n<p>\u00ab\u00a0Psycho Bunny, le d\u00e9taillant qu\u00e9b\u00e9cois que vous ne connaissez pas\u00a0\u00bb<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>Forbes<\/h3>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/timnewcomb\/2024\/02\/13\/psycho-bunny-enters-tennis-apparel-via-canadian-partners-more-coming\/\"><\/p>\n<p>\u00ab\u00a0Psycho Bunny Enters Tennis Apparel Via Canadian Partners\u2014More Coming\u00a0\u00bb<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<h3>Et encore plus<\/h3>\n<div>\n<p>Dix articles uniques \u00e0 partir d&rsquo;une seule annonce.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<h2>Poursuite de la collaboration<\/h2>\n<div>En s&rsquo;appuyant sur l&rsquo;\u00e9lan g\u00e9n\u00e9r\u00e9 par notre campagne initiale, Psycho Bunny continue de tirer parti de son partenariat avec Tennis Canada pour renforcer son identit\u00e9 en tant que marque fi\u00e8rement montr\u00e9alaise. Bien que la reconnaissance de la marque ait \u00e9t\u00e9 faible au d\u00e9part au Qu\u00e9bec, la visibilit\u00e9 de Psycho Bunny a grimp\u00e9 en fl\u00e8che, avec leur pop-up lors de l&rsquo;Omnium Banque Nationale en ao\u00fbt 2024 g\u00e9n\u00e9rant plus d&rsquo;un demi-million de dollars de ventes dans un espace de 600 pieds carr\u00e9s. Alors que Psycho Bunny se pr\u00e9pare \u00e0 s&rsquo;\u00e9tendre davantage sur les march\u00e9s internationaux, ses racines qu\u00e9b\u00e9coises resteront une pierre angulaire de son identit\u00e9 de marque.<\/div>\n<div>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/08\/pb-logo-black.png\" alt=\"\"><\/p>\n<div>Psycho Bunny<\/div>\n<\/div>\n<div>\n<p>Ann\u00e9e<\/p>\n<\/div>\n<div>\n<p>2023<\/p>\n<\/div>\n<div>Cat\u00e9gorie<\/div>\n<div>\n<p>Relations de presse<\/p>\n<\/div>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"class\":\"uk-position-relative\",\"header_transparent\":true,\"header_transparent_noplaceholder\":false,\"header_transparent_text_color\":\"dark\",\"image_position\":\"center-center\",\"padding\":\"large\",\"padding_remove_horizontal\":false,\"style\":\"primary\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"css\":\".el-column > * { position: static; }\",\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"image\",\"props\":{\"css\":\".el-image { max-width: 40vw; }\",\"image\":\"wp-content\\\/uploads\\\/line-12.svg\",\"image_height\":\"630\",\"image_svg_animate\":true,\"image_svg_color\":\"emphasis\",\"image_svg_inline\":true,\"image_width\":\"580\",\"margin\":\"default\",\"position\":\"absolute\",\"position_left\":\"0\",\"position_top\":\"0\",\"position_z_index\":\"0\",\"text_align\":\"left\",\"visibility\":\"m\"}}]}]},{\"type\":\"row\",\"props\":{\"width\":\"small\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"\\u00c9tude de cas\",\"link_style\":true,\"margin\":\"small\",\"position\":\"relative\",\"position_z_index\":\"1\",\"title_element\":\"div\"}},{\"type\":\"headline\",\"props\":{\"content\":\"Psycho Bunny x Tennis Canada\",\"margin\":\"large\",\"margin_remove_top\":true,\"position\":\"relative\",\"position_z_index\":\"1\",\"title_element\":\"h1\",\"title_style\":\"heading-medium\"}}]}]},{\"type\":\"row\",\"props\":{\"margin\":\"large\",\"padding_remove_horizontal\":false,\"width\":\"small\",\"width_expand\":\"right\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"video\",\"props\":{\"container_padding_remove\":true,\"margin\":\"default\",\"video\":\"https:\\\/\\\/www.youtube.com\\\/watch?v=p88tCQa2KqQ\",\"video_autoplay\":\"inview\",\"video_controls\":false,\"video_lazyload\":true,\"video_loop\":true,\"video_muted\":true,\"video_width\":\"800\"}}]}]},{\"type\":\"row\",\"props\":{\"column_gap\":\"large\",\"layout\":\"2-3,1-3\",\"width\":\"small\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"D\\u00e9fi\",\"title_element\":\"h2\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"Psycho Bunny, une marque de polos bien \\u00e9tablie avec une pr\\u00e9sence mondiale de plus de 120 magasins, \\u00e9prouvait des difficult\\u00e9s \\u00e0 se faire reconna\\u00eetre dans son propre pays. Bien que son si\\u00e8ge social soit \\u00e0 Montr\\u00e9al, la notori\\u00e9t\\u00e9 de Psycho Bunny en tant que marque canadienne \\u00e9tait remarquablement faible chez les Canadiens, particuli\\u00e8rement les Qu\\u00e9b\\u00e9cois. La marque faisait face au d\\u00e9fi de se connecter avec son public local et de renforcer ses racines montr\\u00e9alaises, tout en tirant parti de son r\\u00e9cent partenariat avec Tennis Canada.\",\"margin\":\"default\",\"text_align\":\"justify\"}},{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2024\\\/08\\\/960x0.webp\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\"}},{\"type\":\"headline\",\"props\":{\"content\":\"Solution\",\"title_element\":\"h2\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"Pour positionner Psycho Bunny comme une marque fi\\u00e8rement montr\\u00e9alaise et accro\\u00eetre sa visibilit\\u00e9 au Canada, nous avons tir\\u00e9 parti de leur partenariat avec Tennis Canada lors du prestigieux match de qualification de la Coupe Davis. Nous avons lanc\\u00e9 la campagne en divulguant l'histoire dans les principaux m\\u00e9dias de masse du Qu\\u00e9bec (Journal de Montr\\u00e9al, La Presse), cr\\u00e9ant ainsi un effet domino qui s'est \\u00e9tendu aux m\\u00e9dias sp\\u00e9cialis\\u00e9s cibl\\u00e9s. Cette strat\\u00e9gie \\u00e0 plusieurs niveaux a assur\\u00e9 une couverture m\\u00e9diatique \\u00e9tendue, renfor\\u00e7ant les racines montr\\u00e9alaises de Psycho Bunny et augmentant de mani\\u00e8re significative la notori\\u00e9t\\u00e9 de la marque ainsi que ses ventes \\u00e0 travers le pays.\",\"margin\":\"default\",\"text_align\":\"justify\"}},{\"type\":\"headline\",\"props\":{\"content\":\"Impact\",\"title_element\":\"h2\"}},{\"type\":\"quotation\",\"props\":{\"content\":\"\n\n<p>11 million d'impressions...<\\\/p>\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"L'impact de notre strat\\u00e9gie a \\u00e9t\\u00e9 imm\\u00e9diat et puissant. Gr\\u00e2ce \\u00e0 une campagne m\\u00e9diatique soigneusement orchestr\\u00e9e, le partenariat de Psycho Bunny avec Tennis Canada est devenu le sujet de conversation du moment. L'histoire a \\u00e9t\\u00e9 diffus\\u00e9e en premier dans les principaux m\\u00e9dias de masse du Qu\\u00e9bec, g\\u00e9n\\u00e9rant un engouement significatif et ouvrant la voie \\u00e0 une couverture cibl\\u00e9e sur des plateformes sp\\u00e9cialis\\u00e9es. En cons\\u00e9quence, nous avons obtenu 10 articles uniques, atteignant plus de 11 millions d'impressions. La campagne a non seulement augment\\u00e9 la notori\\u00e9t\\u00e9 de la marque, mais a \\u00e9galement r\\u00e9ussi \\u00e0 transmettre le message que porter Psycho Bunny, c'est porter un morceau de Montr\\u00e9al. Dans les jours qui ont suivi, le magasin phare de Psycho Bunny \\u00e0 Laval est devenu l'emplacement avec le plus de trafic au monde, solidifiant ainsi la nouvelle identit\\u00e9 de la marque en tant que fi\\u00e8re Montr\\u00e9alaise.\",\"margin\":\"default\",\"text_align\":\"justify\"}},{\"name\":\"Description List Markers\",\"type\":\"description_list\",\"children\":[{\"type\":\"description_list_item\",\"props\":{\"content\":\"\n\n<p>\\\"V\\u00eatements de tennis: une PME d'ici veut concurrencer Lacoste et Boss\\\"<\\\/p>\",\"link\":\"https:\\\/\\\/www.journaldemontreal.com\\\/2024\\\/01\\\/27\\\/psycho-bunny-une-pme-du-quebec-reussit-un-as-avec-tennis-canada\",\"title\":\"Journal de Montr\\u00e9al\"}},{\"type\":\"description_list_item\",\"props\":{\"content\":\"\n\n<p>\\\"Les ambitions d\\u2019un lapin fou devenu montr\\u00e9alais\\\"<\\\/p>\",\"link\":\"https:\\\/\\\/www.lapresse.ca\\\/affaires\\\/chroniques\\\/2024-01-29\\\/psycho-bunny\\\/les-ambitions-d-un-lapin-fou-devenu-montrealais.php\",\"title\":\"La Presse\"}},{\"type\":\"description_list_item\",\"props\":{\"content\":\"\n\n<p>\\\"Psycho Bunny, le d\\u00e9taillant qu\\u00e9b\\u00e9cois que vous ne connaissez pas\\\"<\\\/p>\",\"link\":\"https:\\\/\\\/www.lesaffaires.com\\\/mon-entreprise\\\/entrepreneuriat-et-pme\\\/psycho-bunny-le-detaillant-quebecois-que-vous-ne-connaissez-pas-2\\\/\",\"title\":\"Les affaires\"}},{\"type\":\"description_list_item\",\"props\":{\"content\":\"\n\n<p>\\\"Psycho Bunny Enters Tennis Apparel Via Canadian Partners\\u2014More Coming\\\"<\\\/p>\",\"link\":\"https:\\\/\\\/www.forbes.com\\\/sites\\\/timnewcomb\\\/2024\\\/02\\\/13\\\/psycho-bunny-enters-tennis-apparel-via-canadian-partners-more-coming\\\/\",\"title\":\"Forbes\"}},{\"type\":\"description_list_item\",\"props\":{\"content\":\"\n\n<p>Dix articles uniques \\u00e0 partir d'une seule annonce.<\\\/p>\",\"title\":\"Et encore plus\"}}],\"props\":{\"column_breakpoint\":\"m\",\"column_divider\":false,\"id\":\"description-list-markers\",\"layout\":\"grid-2-m\",\"list_element\":\"ul\",\"list_marker\":\"hyphen\",\"list_size\":\"collapse\",\"meta_align\":\"below-content\",\"meta_style\":\"text-meta\",\"show_content\":true,\"show_link\":true,\"show_meta\":true,\"show_title\":true,\"title_colon\":false,\"title_element\":\"div\",\"title_grid_breakpoint\":\"s\",\"title_grid_column_gap\":\"small\",\"title_grid_row_gap\":\"collapse\",\"title_grid_width\":\"auto\",\"title_style\":\"text-bold\"}},{\"type\":\"headline\",\"props\":{\"content\":\"Poursuite de la collaboration\",\"title_element\":\"h2\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"En s'appuyant sur l'\\u00e9lan g\\u00e9n\\u00e9r\\u00e9 par notre campagne initiale, Psycho Bunny continue de tirer parti de son partenariat avec Tennis Canada pour renforcer son identit\\u00e9 en tant que marque fi\\u00e8rement montr\\u00e9alaise. Bien que la reconnaissance de la marque ait \\u00e9t\\u00e9 faible au d\\u00e9part au Qu\\u00e9bec, la visibilit\\u00e9 de Psycho Bunny a grimp\\u00e9 en fl\\u00e8che, avec leur pop-up lors de l'Omnium Banque Nationale en ao\\u00fbt 2024 g\\u00e9n\\u00e9rant plus d'un demi-million de dollars de ventes dans un espace de 600 pieds carr\\u00e9s. Alors que Psycho Bunny se pr\\u00e9pare \\u00e0 s'\\u00e9tendre davantage sur les march\\u00e9s internationaux, ses racines qu\\u00e9b\\u00e9coises resteront une pierre angulaire de son identit\\u00e9 de marque.\",\"margin\":\"default\",\"text_align\":\"justify\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"panel\",\"props\":{\"content\":\"\",\"content_column_breakpoint\":\"m\",\"content_margin\":\"small\",\"icon_width\":80,\"image\":\"wp-content\\\/uploads\\\/2024\\\/08\\\/pb-logo-black.png\",\"image_align\":\"top\",\"image_border\":\"circle\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_height\":\"90\",\"image_svg_color\":\"emphasis\",\"image_width\":\"90\",\"link_style\":\"default\",\"link_text\":\"Read more\",\"margin\":\"default\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_style\":\"text-meta\",\"title\":\"Psycho Bunny\",\"title_align\":\"top\",\"title_element\":\"div\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\",\"title_style\":\"h4\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Ann\\u00e9e<\\\/p>\",\"margin\":\"medium\",\"margin_remove_bottom\":true,\"text_style\":\"meta\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>2023<\\\/p>\",\"margin\":\"small\",\"margin_remove_bottom\":false}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"Cat\\u00e9gorie\",\"margin\":\"medium\",\"margin_remove_bottom\":true,\"text_style\":\"meta\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Relations de presse<\\\/p>\",\"margin\":\"small\",\"margin_remove_bottom\":false}}]}]}],\"name\":\"Post\"}],\"version\":\"4.3.13\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9tude de cas Psycho Bunny x Tennis Canada D\u00e9fi Psycho Bunny, une marque de polos bien \u00e9tablie avec une pr\u00e9sence mondiale de plus de 120 magasins, \u00e9prouvait des difficult\u00e9s \u00e0 se faire reconna\u00eetre dans son propre pays. Bien que son si\u00e8ge social soit \u00e0 Montr\u00e9al, la notori\u00e9t\u00e9 de Psycho Bunny en tant que marque canadienne [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":682,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1677","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Psycho Bunny - YPR<\/title>\n<meta name=\"description\" content=\"Cette \u00e9tude de cas couvre notre strat\u00e9gie m\u00e9diatique et l&#039;ex\u00e9cution de l&#039;annonce du partenariat entre Psycho Bunny et Tennis Canada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yprcanada.com\/fr\/resultats\/psycho-bunny\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Psycho Bunny - 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