{"id":1268,"date":"2023-02-22T15:45:09","date_gmt":"2023-02-22T20:45:09","guid":{"rendered":"https:\/\/yprcanada.com\/?page_id=1268"},"modified":"2025-11-19T15:47:12","modified_gmt":"2025-11-19T20:47:12","slug":"press-test","status":"publish","type":"page","link":"https:\/\/yprcanada.com\/fr\/press-test\/","title":{"rendered":"Press Test\u00ae"},"content":{"rendered":"<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/line-04.svg\" alt=\"\"><\/p>\n<h1>Press Test<span>\u00ae<\/span><span style=\"font-size: 24px; vertical-align: top; line-height: 2.1em;\"><sup><\/sup><\/span><\/h1>\n<h3>YPR a cr\u00e9e la premi\u00e8re application au monde d&rsquo;am\u00e9lioration des <em>pitchs<\/em>\u00a0m\u00e9diatiques <span class=\"ai-powered\">aliment\u00e9e par l&rsquo;IA<\/span><\/h3>\n<div>Des propositions plus convaincantes. Plus de retomb\u00e9es m\u00e9diatiques. Une plus grande port\u00e9e.<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/08\/laptop.png\" alt=\"\"><\/p>\n<div>Les <em>pitchs<\/em> m\u00e9diatiques \u00e9valu\u00e9s par Press Test<span>\u00ae<\/span> ont permis d&rsquo;obtenir des articles dans :<\/div>\n<ul>\n<li>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/05\/LA-PRESSE-RESIZE-1.png\" alt=\"\"><\/p>\n<h3>La Presse<\/h3>\n<p><a href=\"https:\/\/plus.lapresse.ca\/screens\/9d4f5845-5bc1-413b-bada-dcc0c929d7ec__7C___0.html?utm_content=ulink&#038;utm_source=lpp&#038;utm_medium=referral&#038;utm_campaign=internal+share\"><\/a><\/p>\n<\/li>\n<li>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/05\/The_Guardian_2018.svg.png\" alt=\"\"><\/p>\n<h3>The Guardian<\/h3>\n<p><a href=\"https:\/\/www.theguardian.com\/science\/2020\/oct\/29\/northstar-satellite-system-monitor-threat-space-debris\"><\/a><\/p>\n<\/li>\n<li>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/05\/new-york-times-logo-png-transparent.png\" alt=\"\"><\/p>\n<h3>The New York Times<\/h3>\n<p><a href=\"https:\/\/www.nytimes.com\/2019\/03\/29\/world\/canada\/bengio-artificial-intelligence-ai-turing.html\"><\/a><\/p>\n<\/li>\n<li>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/05\/Reuters.png\" alt=\"\"><\/p>\n<h3>Reuters<\/h3>\n<p><a href=\"https:\/\/www.reuters.com\/article\/us-space-exploration-canada-idUKKBN27C1E2\"><\/a><\/p>\n<\/li>\n<li>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/05\/RESIZE-ECONOMIST.png\" alt=\"\"><\/p>\n<h3>The Economist<\/h3>\n<p><a href=\"https:\/\/www.economist.com\/science-and-technology\/tracking-space-debris-is-a-growing-business\/21804756\"><\/a><\/p>\n<\/li>\n<li>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/05\/Le-Figaro.png\" alt=\"\"><\/p>\n<h3>Le Figaro<\/h3>\n<p><a href=\"https:\/\/etudiant.lefigaro.fr\/article\/pourquoi-des-milliers-d-etudiants-internationaux-choisissent-ils-montreal_616b0438-b4c7-11ec-97ad-5107587a98fb\/\"><\/a><\/p>\n<\/li>\n<li>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/05\/radio-canada.png\" alt=\"\"><\/p>\n<h3>Radio-Canada<\/h3>\n<p><a href=\"https:\/\/ici.radio-canada.ca\/ohdio\/premiere\/emissions\/tout-un-matin\/episodes\/660772\/rattrapage-du-jeudi-13-octobre-2022\/9\"><\/a><\/p>\n<\/li>\n<li>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/05\/Globe-and-mail-black-1.png\" alt=\"\"><\/p>\n<h3>The Globe and Mail<\/h3>\n<p><a href=\"https:\/\/www.theglobeandmail.com\/business\/article-us-banking-giant-morgan-stanley-plans-more-hiring-for-a-global\/\"><\/a><\/p>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/line-01.svg\" alt=\"\"><\/p>\n<h2>Comment cela fonctionne-t-il ?<\/h2>\n<div>\n<p>L&rsquo;\u00e9valuation de la valeur d&rsquo;une histoire pour les m\u00e9dias est tr\u00e8s abstraite. C&rsquo;est pourquoi nous combinons notre syst\u00e8me de notation exclusive, issu de plus de 20 ans d&rsquo;exp\u00e9rience en relations publiques, avec une technologie de pointe.<\/p>\n<\/p>\n<p style=\"text-align: center;\">Il s&rsquo;agit d&rsquo;un syst\u00e8me pilot\u00e9 par les donn\u00e9es avec une dimension humaine.<\/p>\n<\/div>\n<div>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/05\/Statue-1.png\" alt=\"\"><\/p>\n<h3>IA g\u00e9n\u00e9rative<\/h3>\n<div>\n<p>Nous utilisons un mod\u00e8le de langage \u00e9tendu (LLM) pour fournir de la r\u00e9troaction et des recommandations.<\/p>\n<\/div>\n<p><a href=\"#\"><\/a><\/p>\n<\/div>\n<div>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/05\/Statue-2.png\" alt=\"\"><\/p>\n<h3>Contextuel en temps r\u00e9el<\/h3>\n<div>\n<p>Nous disposons d&rsquo;une base de donn\u00e9es mise \u00e0 jour quotidiennement pour suivre les principales conversations dans les m\u00e9dias.<\/p>\n<\/div>\n<p><a href=\"#\"><\/a><\/p>\n<\/div>\n<div>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/05\/resize-6.png\" alt=\"\"><\/p>\n<h3>Analyse des tendances<\/h3>\n<div>\n<p>Nous analysons en temps r\u00e9el les tendances de recherche pour les mots-cl\u00e9s li\u00e9s \u00e0 votre client afin de mesurer leur notori\u00e9t\u00e9.<\/p>\n<\/div>\n<p><a href=\"#\"><\/a><\/p>\n<\/div>\n<h2>Foire aux questions<\/h2>\n<ul>\n<li>\n<h3>Qu&rsquo;est-ce que le Press Test\u00ae ?<\/h3>\n<div>\n<p>Press Test<span>\u00ae<\/span> est la premi\u00e8re application au monde d\u2019am\u00e9lioration des <em>pitchs<\/em> m\u00e9diatiques aliment\u00e9e par l\u2019IA. Il s&rsquo;agit d&rsquo;un outil d&rsquo;\u00e9valuation qui permet d&rsquo;am\u00e9liorer les propositions d&rsquo;histoires avant qu&rsquo;elles ne soient envoy\u00e9es aux m\u00e9dias.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>\u00c0 qui s&rsquo;adresse le Press Test\u00ae ?<\/h3>\n<div>\n<p>Press Test<span>\u00ae<\/span> est un outil robuste con\u00e7u sp\u00e9cifiquement pour les professionnels du marketing et des relations publiques qui sont charg\u00e9s de faire des propositions d&rsquo;histoires aux m\u00e9dias. Qu&rsquo;ils repr\u00e9sentent leur organisation ou qu&rsquo;ils repr\u00e9sentent leurs clients, ces professionnels peuvent s&rsquo;appuyer sur Press Test<span>\u00ae<\/span> pour \u00e9valuer et renforcer leurs <em>pitchs<\/em> avant qu&rsquo;elles ne soient envoy\u00e9es. Cela permet de s&rsquo;assurer que chaque histoire propos\u00e9e est de la plus haute qualit\u00e9.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Pour quel type de pitch le Press Test\u00ae est-il optimis\u00e9 ?<\/h3>\n<div>\n<p>Press Test<span>\u00ae<\/span> est con\u00e7u pour \u00e9valuer les propositions d&rsquo;histoires destin\u00e9es \u00e0 des m\u00e9dias qui ne sont pas familiers avec le client, facilitant ainsi l&rsquo;\u00e9tablissement d&rsquo;une relation avec les repr\u00e9sentants des m\u00e9dias. Le syst\u00e8me n&rsquo;est pas optimis\u00e9 pour les pitchs destin\u00e9s aux publications de vente au d\u00e9tail, aux catalogues de cadeaux et aux tablo\u00efds.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Qu&rsquo;est-ce qui est consid\u00e9r\u00e9 comme un bon r\u00e9sultat pour le Press Test\u00ae ?<\/h3>\n<div>\n<p>Nous avons con\u00e7u le Press Test<span>\u00ae<\/span> en gardant \u00e0 l&rsquo;esprit la recommandation selon laquelle un <em>pitch<\/em>\u00a0doit obtenir une <strong>note minimale de 70<\/strong> pour \u00eatre envoy\u00e9 aux m\u00e9dias.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Combien co\u00fbte le Press Test\u00ae ?<\/h3>\n<div>\n<p>Le Press Test<span>\u00ae<\/span> est compl\u00e8tement gratuit!<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<h2>Utilisez Press Test<sup>\u00ae<\/sup> maintenant<\/h2>\n<div>\n<p style=\"text-align: left;\">Press Test<span>\u00ae<\/span> est maintenant disponible gratuitement. Cr\u00e9ez un compte aujourd&rsquo;hui !<\/p>\n<\/div>\n<p>\n    <a href=\"https:\/\/presstest.app\/\">Visitez le site<\/a>\n<\/p>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"class\":\"uk-position-relative\",\"header_transparent\":true,\"header_transparent_noplaceholder\":false,\"header_transparent_text_color\":\"dark\",\"height\":\"viewport\",\"height_offset_top\":true,\"height_viewport\":80,\"image_position\":\"center-center\",\"overlap\":false,\"padding_remove_bottom\":false,\"preserve_color\":false,\"style\":\"primary\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\",\"margin\":\"remove-vertical\"},\"children\":[{\"type\":\"column\",\"props\":{\"css\":\".el-column > * { position: static; }\",\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"css\":\".el-image { max-width: 40vw; }\",\"image\":\"wp-content\\\/uploads\\\/line-04.svg\",\"image_height\":\"750\",\"image_svg_animate\":true,\"image_svg_color\":\"emphasis\",\"image_svg_inline\":true,\"image_width\":\"570\",\"margin\":\"default\",\"position\":\"absolute\",\"position_left\":\"-160\",\"position_top\":\"-40\",\"position_z_index\":\"0\",\"text_align\":\"left\",\"visibility\":\"s\"}}]},{\"type\":\"column\",\"props\":{\"css\":\".el-column > * { position: static; }\",\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"}}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Press Test<span>\\u00ae<\\\/span><span style=\\\"font-size: 24px; vertical-align: top; line-height: 2.1em;\\\"><sup><\\\/sup><\\\/span>\",\"text_align\":\"center\",\"title_element\":\"h1\",\"title_style\":\"heading-large\"}},{\"type\":\"headline\",\"props\":{\"block_align\":\"center\",\"content\":\"YPR a cr\\u00e9e la premi\\u00e8re application au monde d'am\\u00e9lioration des <em>pitchs<\\\/em>\\u00a0m\\u00e9diatiques <span class=\\\"ai-powered\\\">aliment\\u00e9e par l'IA<\\\/span>\",\"css\":\".ai-powered {\\n  font-weight: bold;\\n  background-clip: text;\\n  -webkit-background-clip: text;\\n  color: transparent;\\n  background-image: linear-gradient(90deg, #ee81c0, #FFA788, #bebafa, #FFA788, #ee81c0);\\n  background-size: 500% auto;\\n  animation: gradient 60s ease infinite alternate;\\n}\\n\\n@keyframes gradient {\\n  0% {\\n    background-position: 0% 50%;\\n  }\\n  50% {\\n    background-position: 100% 50%;\\n  }\\n  100% {\\n    background-position: 0% 50%;\\n  }\\n}\",\"margin\":\"small\",\"margin_remove_bottom\":false,\"margin_remove_top\":true,\"position\":\"relative\",\"position_z_index\":\"3\",\"text_align\":\"center\",\"title_element\":\"h3\",\"title_style\":\"h2\"}},{\"type\":\"text\",\"props\":{\"block_align\":\"center\",\"column_breakpoint\":\"m\",\"content\":\"Des propositions plus convaincantes. Plus de retomb\\u00e9es m\\u00e9diatiques. Une plus grande port\\u00e9e.\",\"margin\":\"medium\",\"maxwidth\":\"xlarge\",\"position\":\"relative\",\"position_z_index\":\"3\",\"text_align\":\"center\",\"text_style\":\"large\"}},{\"type\":\"button\",\"props\":{\"button_size\":\"large\",\"css\":\"@media (max-width: 639px) {\\n    .el-item a {min-width: 203px;}\\n}\",\"grid_column_gap\":\"\",\"grid_row_gap\":\"small\",\"margin\":\"medium\",\"position\":\"relative\",\"position_z_index\":\"3\",\"status\":\"disabled\",\"text_align\":\"center\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"Essayer la b\\u00eata\",\"icon_align\":\"left\",\"link\":\"https:\\\/\\\/presstest.app\\\/\"}},{\"type\":\"button_item\",\"props\":{\"button_style\":\"\",\"content\":\"En savoir plus\",\"icon_align\":\"left\",\"link\":\"#how-it-works\"}}]}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2024\\\/08\\\/laptop.png\",\"image_border\":\"rounded\",\"image_loading\":true,\"image_svg_color\":\"emphasis\",\"image_width\":650,\"link_target\":\"modal\",\"margin\":\"remove-vertical\",\"margin_remove_bottom\":false,\"position\":\"relative\",\"position_z_index\":\"1\",\"text_align\":\"center\"}}]}],\"props\":{\"layout\":\"1-2,1-2\",\"margin\":\"xlarge\",\"width\":\"default\"}},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"block_align\":\"center\",\"content\":\"Les <em>pitchs<\\\/em> m\\u00e9diatiques \\u00e9valu\\u00e9s par Press 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Il s'agit d'un outil d'\\u00e9valuation qui permet d'am\\u00e9liorer les propositions d'histoires avant qu'elles ne soient envoy\\u00e9es aux m\\u00e9dias.<\\\/p>\",\"title\":\"Qu'est-ce que le Press Test\\u00ae ?\"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>Press Test<span>\\u00ae<\\\/span> est un outil robuste con\\u00e7u sp\\u00e9cifiquement pour les professionnels du marketing et des relations publiques qui sont charg\\u00e9s de faire des propositions d'histoires aux m\\u00e9dias. Qu'ils repr\\u00e9sentent leur organisation ou qu'ils repr\\u00e9sentent leurs clients, ces professionnels peuvent s'appuyer sur Press Test<span>\\u00ae<\\\/span> pour \\u00e9valuer et renforcer leurs <em>pitchs<\\\/em> avant qu'elles ne soient envoy\\u00e9es. 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