Media Positioning
We position your brand's story with the media.
"A free banking system I'm sorry to say, can't exist", according to Louis Vachon, CEO of National Bank
The CEO of the National Bank Louis Vachon is convinced that the banks will not disappear in favor of tech companies who are trying to unseat them with their virtually free services.
On top of the world in the name of his daughter
Following the tragic death of his daughter in a road accident in 2002, he challenged himself to climb the seven highest peaks in the world, one on each continent, and leave a picture of his daughter at the summit of each peak. Mount Everest was his 4th challenge. A challenge that he successfully met, but one that was not without difficulty.
Spaces for rent are opening up
The vacant spaces at Plaza St-Hubert in Montreal are taking shape. As of this weekend, a dozen of them unveil windows announcing that they are free for entrepreneurs to use to showcase their products an services. "Perfect spot for your optometry clinic", "This place would be great for your fish shop", "Open up your flower shop here and let people smell your flowers" ...
Jean-François Côté from District M stands out on the Arista contest
After winning the Entrepreneur of the Year E & Y Award in 2017, the president of District M, a company specializing in programmatic solutions for advertisers, has just received the Arista Award for "Jeune entrepreneur en croissance du Québec", awarded by the Junior Chamber of Commerce of Montreal. Interview with Jean-François Côté on his career since the creation of his company five years ago.
Visual effects: taking a break in 2017
Montréal's visual effects industry which has been booming for years is showing signs of slowing down: a first decline in its business numbers appeared this last year.
A metamorphosis is not a crisis management issue warns Louis Vachon
Notice to business owners in changing sectors. One of the main dangers of any transformation is to manage it as if it were a crisis.
Banque Nationale hires a Math Whiz
The "Math Whiz" from the University of Montreal, Manuel Morales, agrees to wear the hat of Chief Scientist in artificial intelligence of the National Bank to access its ultra-rare financial data.
Ex-Dragon playing in CAA-Québec's back yard
With his young company Boostmi, which borrows a bit from Uber, the former Dragon François Lambert decided to enter into CAA-Quebec's territory, which for a long time monopolized a good part of the roadside assistance market in Quebec. The company reached another level Friday as the businessman was visiting the Quebec City Auto Show to announce a partnership with Alex Tagliani in the Canadian racing series Nascar Pinty's.
Montreal software firm adds artificial intelligence to services — and name
When Basil Bouraropoulos hired Carolina Bessega for a three-month internship, he didn’t know that the new intern, who had just graduated from a CEGEP computer-programming course, was a former physics professor who would change the focus of his company and become one of its top executives.
Going online should not require risking your privacy
With the Facebook and Cambridge Analytica scandal coming to a head over the past couple of weeks, a topic that was once nebulous is now put under a bright spotlight and becoming a major concern for all online users: data privacy and protection.
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