Media Positioning

Montreal pursues international students

Montréal International, in collaboration with various universities and the City of Montreal, is benefiting from the fact that Montreal was voted "best student city in the world" by the Quacquarelli Symonds Institute (QS) by launching an advertising video demonstrating the pleasure of studying in this Québec metropolis.

GE’s Linda Boff talks branded content and brand's Millie Dresselhaus ad at C2 Montreal

Linda Boff, who has served as GE’s chief marketing officer for nearly two years, has helped spearhead the 125-year-old company’s new vision via a marketing strategy that relies heavily on experimentation and a willingness to be first on emerging media platforms.

A Trump Dividend for Canada? Maybe in Its A.I. Industry

Amir Moravej, an Iranian computer engineer in Montreal, quietly worked last year on building software to help people navigate the Canadian immigration system. He saw it as a way for others to avoid the same immigration travails he suffered a few years earlier.

Then came the American presidential election. “Trump accelerated everything,” said Mr. Moravej, 33, the chief executive of a software start-up named Botler AI.

Bonding with Bondil: Montreal MFA’s Head on Succeeding as a (Female) Museum Director

"In the end, I’d say that I’d hope I had been chosen for what I had between my two ears and not because of what I don’t have between my two legs," Nathalie Bondil, director of the Montreal Museum of Fine Arts, said in a wide-ranging conversation with me in New York last Thursday, the day after the Association of Art Museum Directors released its report on The Gender Gap in Art Museum Directorships.

Sid Lee’s Art Exhibit Illustrates the Heartbreaking Plight of Refugees and the Importance of Civil Liberties

In her powerful Golden Globes speech railing against inequality, Meryl Streep said, “Take your broken heart, make it into art.” That’s a quote from the late Carrie Fisher. It’s also the inspiration for “Refuge,” Sid Lee Collective’s new art exhibit that opens Saturday in New York’s SoHo neighborhood.

Cascades goes for shelf appeal with big-eyed bunnies

Cascades has switched up its product offering, hoping to better compete with leading brands while still maintaining its eco-friendly positioning.

Cascades looking to compete with big American corporations

The Quebec flagship company Cascades wants to tackle the market held by two American giants by launching a new range of eco-friendly paper towels and toilet paper.

Cascades ready to tackle the American market

Cascades is going head to head with Procter and Gamble and Kimberly-Clark, the two American giants of toilet paper and paper towels. The Quebec flagship company says its products are more efficient while remaining ecological.

EXCLUSIVE | New range of products for Cascades

TVA Nouvelles has learned that Cascades wants to revolutionize the toilet paper and paper towel industry.

Metro’s app update makes reward redemption easier

Members of Metro’s Metro & Moi loyalty program in Quebec can now redeem their accumulated points using their My Metro mobile app.