Media Positioning

Metro launches a new service in Québec City

Metro is deploying its offensive in the Quebec City area with a new on-line grocery and home delivery service.

The Future of Microchains

Fast food is a traditionally fragmented sector where independent craftsmen and entrepreneurs offer a wide range of products to a clientele looking for a simple, fast and affordable meal.

Jack Nicklaus welcomed in Laval-sur-le-Lac

A fundraising event was organized to mark the 100th anniversary of the Laval club and the $100,000 raised was donated to Bobeau Cœur, a research fund affiliated with the Sainte-Justine Hospital. This fund aims to improve the heart health of children.

A brand new The North Face ad: Quebec designers behind the new anti-wall campaign

Quebec designers from the Sid Lee agency are behind the new global ad campaign "Trump anti-wall" led by outdoor giant The North Face.

Sid Lee Launched a Peace Competition With This Insane, Psychedelic Anthem

Sid Lee Collective and MASSIVart want designers, creatives and illustrators to help create these new symbols of peace so the duo launched the “Posters for Peace” competition. The competition itself is an interesting concept and one that is sure to bring a lot of powerful images to the forefront, but the video announcing the competition is especially thought-provoking.

The North Face sparks conversation on inclusivity with ‘Walls Are Meant For Climbing’ fundraising campaign

The North Face has just introduced a new global brand campaign aimed at making the sport of climbing more accessible and inclusive. ‘Walls Are Meant for Climbing’ asks people to rethink the way we look at walls, as places where people in the climbing community come together to test themselves, build trust, and strengthen communities.

Montreal’s Fuel Transport rebrands, wins awards

MONTREAL, Que. —  Fuel Transport has won four awards for its corporate rebranding, the company announced recently.

According to Fuel Transport, at the Festival of Creativity in June, Fuel won four Lions (which represents the highest award in design in the world) for its new design. It received one Silver Lion for creation of a new brand identity and three Bronze Lions for logo design, brand collaterol and video/moving images. 

Sante Meets Salud! Sid Lee Helps Moet Hennessy Launch Tequila Brand

Moët Hennessy has teamed up with creative agency Sid Lee to create and launch their first brand of tequila. 

Volcan De Mi Tierra, a super-premium tequila, has begun appearing in select bars and restaurants across Los Angeles, New York, Chicago, Miami and Texas as part of a global rollout “choreographed to excite and entice consumer demand,” according to the agency.

Yahoo Asserts 'OG' Fantasy Sports Status in New Campaign

Yahoo is looking to reassert itself as the "OG of fantasy sports" in a new ad campaign called "Feel the Wins," developed in partnership with the company's new creative agency, Sid Lee.

The Advertising Club of New York honours Yanik Deschênes

The Advertising Club of New York highlighted the contributions made by Yanik Deschênes, Global Communications Manager of Sid Lee and President of YPR Canada, over the past year.