Media Positioning
We position your brand's story with the media.
Cascades goes for shelf appeal with big-eyed bunnies
Cascades has switched up its product offering, hoping to better compete with leading brands while still maintaining its eco-friendly positioning.
Cascades looking to compete with big American corporations
The Quebec flagship company Cascades wants to tackle the market held by two American giants by launching a new range of eco-friendly paper towels and toilet paper.
Cascades ready to tackle the American market
Cascades is going head to head with Procter and Gamble and Kimberly-Clark, the two American giants of toilet paper and paper towels. The Quebec flagship company says its products are more efficient while remaining ecological.
EXCLUSIVE | New range of products for Cascades
TVA Nouvelles has learned that Cascades wants to revolutionize the toilet paper and paper towel industry.
Metro’s app update makes reward redemption easier
Members of Metro’s Metro & Moi loyalty program in Quebec can now redeem their accumulated points using their My Metro mobile app.
Great news for Metro clients!
Members of the “metro & moi” loyalty program can now redeem their rewards via their smartphones. This option is now available to metro & moi members who use the mobile application “Mon Metro”, which has been very popular with Quebec consumers since its launch three years ago.
Helen Pak joins Grey Canada
Grey Group Canada has hired Helen Pak, naming her chief creative officer. As CCO, Pak will lead creative across the group’s Canadian agencies, which include Grey offices in Toronto and Vancouver, as well as Tank in Montreal, which was acquired by Grey Group in December. Pak’s first day is March 20.
Huggies campaign: When promoting a good cause is good for the bottom line
It seems every brand these days is trying to be about more than selling. Many marketers believe their advertising has to stand for something bigger – tying their promotional activities to causes and social issues.
How To Avoid A Rebranding Disaster: Lessons From The Sports World
In the past month, two major sports teams have completely overhauled their visual identities—much to the chagrin of their respective fan bases.
Ad agency mergers, big and small, part of larger industry changes
Another independent Canadian advertising agency has been snapped up by a global holding company. On Monday, ad agency network Grey Group – a division of London, U.K.-based WPP PLC, the world’s largest marketing communications company – announced it has acquired Montreal-based ad agency Tank.
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