Media Positioning

We position your brand's story with the media.

Le Journal de Montréal • Le 18 March, 2019

A bolt of lightening hits the towing and jump starting business

By modernizing the service in the digital age, the Quebec based company Boostmi is hoping to take advantage of the current craze in the sharing economy to compete with CAA-Quebec in the towing-booster industry.

Le Journal de Montréal • Le 19 February, 2019

The Laurentians are calling out to film makers

Already highly courted by film and television producers, the Laurentians want to attract even more filming. Foreign producers, writers, and directors have spent a few days in the region in recent weeks to discover the cinematographic potential of the area.

Les Affaires • Le 18 February, 2019

ETF: How the National Bank Investments division plans to fit in with the competetion

In an ETF market dominated by Vanguard, iShares, and BMO, the National Bank (NA) wants to stand out with active management and niche strategies. In an interview, Annamaria Testani, Vice President, National Sales at National Bank Investments (BNI), explains the strategy of the Montreal financial institution, which has just launched its first four exchange-traded funds (ETFs).

Le Journal de Montréal • Le  9 February, 2019

Ad agencies are also looking for their income tax credit

In the midst of a war of talent, advertising agencies are asking Québec to also be entitled to the 30% tax credit for hiring techno-savvy employees.

les affaires • Le  6 February, 2019

2 Québec based comapnies recognized by Bloomberg for their gender equality efforts

This year, CAE and the National Bank (BN) were the two Québec companies to gain recognition by the Bloomberg Gender Equality Index, which recognizes companies that are committed to advancing gender equality in the workplace. In addition, both companies have been very transparent with regards to the disclosure of related information.

La • Le  2 February, 2019

Record year for special effects in Québec

The vitality of the visual effects industry in Montreal is undeniable: this sector is now more important than foreign filming.

Infopresse • Le 16 January, 2019

Speculative bidding: checking the balance sheets

In recent years, speculative work has created a strong reaction in the industry. But what has become of the tenders in 2018 in the Quebec advertising landscape? The Association of Creative Communication Agencies (A2C) publishes for the first time what the underlying pulse is that gets things moving.

The Montreal Gazette • Le  2 January, 2019

Mont-Tremblant's only five-star hotel has stayed independent for a reason

The owners of Hôtel Quintessence say it’s a star above the rest because they’ve had the freedom to design an environment that reflects their own wishes and values.

Finance et Investissement • Le  7 December, 2018

Attracting Quebecers working abroad back to Quebec

"Someone who has worked abroad brings a lot of diversity to an organization, including different points of view and different decision-making approaches," says Normand Lebeau, President of Mandrake in Montreal. He has identified nearly 3,000 executives from Quebec that are currently working abroad, whom he does not hesitate to solicit when local companies entrust him with a mandate. • Le 20 November, 2018

Boostmi to the rescue! And, with no membership required.

Sometimes just one degree colder, or one extra centimeter of snow can be enough to completely paralyze your car. Don't want to arrive late at the office nor subscribe to an expensive service? The Boostmi app could be your savior.