Media Positioning

We position your brand's story with the media.

Infopresse • 6 June, 2018

Jean-François Côté from District M stands out on the Arista contest

After winning the Entrepreneur of the Year E & Y Award in 2017, the president of District M, a company specializing in programmatic solutions for advertisers, has just received the Arista Award for  "Jeune entrepreneur en croissance du Québec", awarded by the Junior Chamber of Commerce of Montreal. Interview with Jean-François Côté on his career since the creation of his company five years ago.

Le Journal de Montréal • 4 June, 2018

Visual effects: taking a break in 2017

Montréal's visual effects industry which has been booming for years is showing signs of slowing down: a first decline in its business numbers appeared this last year.

Les Affaires • 4 June, 2018

A metamorphosis is not a crisis management issue warns Louis Vachon

Notice to business owners in changing sectors. One of the main dangers of any transformation is to manage it as if it were a crisis.

Le Journal de Montréal • 14 May, 2018

Banque Nationale hires a Math Whiz

The "Math Whiz" from the University of Montreal, Manuel Morales, agrees to wear the hat of Chief Scientist in artificial intelligence of the National Bank to access its ultra-rare financial data.

Le Soleil • 27 April, 2018

Ex-Dragon playing in CAA-Québec's back yard

With his young company Boostmi, which borrows a bit from Uber, the former Dragon François Lambert decided to enter into CAA-Quebec's territory, which for a long time monopolized a good part of the roadside assistance market in Quebec. The company reached another level Friday as the businessman was visiting the Quebec City Auto Show to announce a partnership with Alex Tagliani in the Canadian racing series Nascar Pinty's.

Montreal Gazette • 26 April, 2018

Montreal software firm adds artificial intelligence to services — and name

When Basil Bouraropoulos hired Carolina Bessega for a three-month internship, he didn’t know that the new intern, who had just graduated from a CEGEP computer-programming course, was a former physics professor who would change the focus of his company and become one of its top executives.

The Globe and Mail • 16 April, 2018

Going online should not require risking your privacy

With the Facebook and Cambridge Analytica scandal coming to a head over the past couple of weeks, a topic that was once nebulous is now put under a bright spotlight and becoming a major concern for all online users: data privacy and protection.

LeDroit • 4 April, 2018

Maple syrup courses through his veins

In 1999, they had to make a choice. Stay in Aylmer, or move with their three young children to Gracefield, in Gatineau, so that Paul could take over the family sugar shack business. They chose Gracefield.

The Paris Review • 26 February, 2018

Napoleon’s Chamber Pot: Propaganda and Fake News

A few weeks ago, shortly after the news broke that the curator of the Guggenheim Museum had offered President Donald Trump a gold toilet as an artwork-commode for his private quarters in the White House, I found myself in Montreal, examining a toilet meant for another powerful rump.

Strategy • 25 February, 2018

Weekend Reading: What it takes to brand an agency

Like many businesses, ad agencies struggle with branding. As a service provider, turning their own creative lens internally tends to be an after-thought – something that can be done once they’ve secured the next client, launched that campaign, grown the team.

“What’s that saying? The shoemaker’s kids always get the worst shoes,” says Arthur Fleishmann, CEO of Toronto agency John St.