Media Positioning

We position your brand's story with the media.

Les Affaires • Le 28 January, 2016

Aliments Si-Bon: Salvaging less than perfect veggies to make spaghtetti sauce

These oddly shaped cartoon style veggie characters appearing on the jar’s labels are the new stars of the “Kitchen Lab” brand of spaghetti sauces from the Groupe Aliments Si-Bon.

Le Journal de Montréal • Le 25 January, 2016

Cooking up a storm for Metro

All four friends had good jobs with multinationals. But their desire to become entrepreneurs had them yearning for more. Taking advantage of a her maternity leave, Stephanie David began looking for businesses for sale. Having found something of interest, she shared her discovery with her best friend Amelia.

Infopresse • Le 11 January, 2016

Ad Blocking Software on the Rise

Ad blocking software, which has been around since the early 2000s, is constantly gaining popularity and may well signal the beginning of the end for online advertising over the course of the year.

Le Journal de Montréal • Le  1 December, 2015

New shock advertising campaign aimed to counter domestic violence

The "SOS violence conjugale" organziation launches a new prevention campaign and unveils four shock video ads.

Le Journal de Montréal • Le  1 December, 2015

Domestic violence victims are coming forward at a younger age

The victims of domestic violence are coming forward sooner and are therefore younger; a sign that they are perhaps less accepting of abuse than the previous generation was.

Coup d'oeuil • Le 30 November, 2015

Fritz Kaiser cheese available at Metro

The chain of Metro supermarkets announced last week that it will now be carrying two exclusive Fromagerie Fritz Kaiser products in its stores.

Journal de Chambly • Le 29 November, 2015

Locally produced cider vinegar now on Metro and Super C shelves

Gingras brand cider vinegar based in Rougemont is now available on the shelves of 48 Metro and Super C grocery stores in the Montérégie area.

LaPresse+ • Le 25 November, 2015

OboxMedia acquires NewAd's websites

Oboxmedia acquires 7 website properties from online digital ad company Newad., Ton petit look, Ton barbier, 10 kilos, 33mag, and TPL Moms have all changed hands. These publications have now been added to OboxMedia's existing online brands (either owned or represented) HollywoodPQ, Petit Petit Gamin, Mashable, Variety, 3 fois par jour and GuideAuto.

Strategy • Le 11 November, 2015

Are you using Instagram wrong?

At last week’s EventTech social media and tech conference in Las Vegas, Jean-Sebastien Lessard, president and CEO of experiential marketing agency Nomad Logic, gave a keynote presentation that not only covered why Instagram was the best way to reach consumers on social, but tried to give those in attendance a wake-up call about how they were using it.

Les Affaires • Le 10 November, 2015

3 tendencies that are rocking the Quebec advertising world

Au Québec, l'industrie de la publicité est en pleine mutation, et le terme n'est pas trop fort, loin s'en faut. Une mutation qui affecte tous ses acteurs, des médias aux agences de publicité en passant par les professionnels de l'image.