Media Positioning

We position your brand's story with the media.

Daily Hive • September 16, 2021

Toronto DJ launches plant-based shoe company after gigs paused during pandemic

After seeing his gigs put on hold because of the pandemic, a Toronto-based DJ with a background in research decided to take a step in a new direction and launch an eco-friendly shoe cleaning kit. Amir Alam tells Daily Hive he had already been thinking about an “exit strategy” and was preparing to launch Shoe Laundry for two years before the pandemic hit.

The Message • September 16, 2021

Election 2021: (Mostly) more of the same

More so than in previous elections, the major parties’ battle for the hearts and minds of voters is being waged on social media, with literally thousands of ads flooding the feeds of Canadians across the country.

Fast Company • September 15, 2021

What you need to know to get people back to work in the office

Over a year ago, at the start of the pandemic, I wrote a piece called “The brain’s journey to the new post-coronavirus normal.” In it I predicted that once people had been working from home for many months, avoiding the commute, learning new digital skills, and developing new habits, that many would not wish to return to the pre-pandemic grind of commuting every day to an office in the center of a city. The article was based on an understanding of how the brain works.

Le Journal de Montréal • September 14, 2021

Liberals go all out on Facebook

The main federal parties have spent more than $ 5 million on Facebook ads in the last 30 days on the giant American platform.

The Economist • September 13, 2021

Tracking space debris is a growing business

AT ORBITAL SPEEDS a tennis-ball-sized piece of space junk can obliterate a satellite. It makes good sense, then, to track orbiting debris, the better to steer spacecraft away from danger. That this is hard was underscored on April 23rd, as a SpaceX capsule sped toward the International Space Station (ISS).

Le Journal de Montréal • September 11, 2021

Collecting 50% of your pay before being paid, it's possible

An instant payroll system that gives employees access to 50% of their pay every day was launched in August and already nearly 75,000 Canadians are using it.

Ton Petit Look • September 6, 2021

Business Development Companies unite to present 8 iconic Montreal businesses

Do you know the Montreal Business Development Companies (SDCs)? 40 years ago, four commercial arteries decided to found the SDC in order to support the development of local businesses and to ensure a cultural and dynamic exchange between the inhabitants of the district and the business owners. Since then, the SDC model has enabled 13 other arteries to acquire a similar organization and has helped to promote hundreds of establishments of all kinds.

Le Journal de Montréal • September 5, 2021

The happiness profession: a job that makes you smile

A surgeon, who owned his dental practice for 17 years, now works for a large company, and he is not surprised to see his colleagues so happy at work.

Consumer Goods Technology • August 20, 2021

3-Step Guide for Brands Navigating Today’s Retail Disruption

As the state of retail openings and potential shutdowns shift by the day, we’re currently witnessing an undercurrent of uncertainty for companies in the consumer goods market as we prepare to pivot towards the unknown landscape of a “new normal.”

La Presse • August 19, 2021

Every day can be a pay day, according to KOHO

Toronto fintech KOHO aims to "make every day a payday" by giving users access to part of their payroll at any time.