Media Positioning

We position your brand's story with the media.

The Huffington Post • Le 18 November, 2016

Future of Brands: How Companies Evolve

The pace of technology adoption and its widespread use is dramatically different than a decade ago. As a millennial, I’ve seen first hand at how my use of adopting the latest or even the more mainstream technologies, has led me to watch TV less and spend more time on Netflix or even YouTube. This is not only the case for me, but also for a majority of Canadians, as a study by Google reports that majority of Canadians find YouTube more engaging than TV.

Zink Magazine • Le  4 November, 2016

Focus: Perfection – Robert Mapplethorpe - Montreal Museum of Fine Arts

Although arguably not for the faint of heart, Robert Mapplethorpe is a revolutionary of his time (and still today) — with work that reflects a deep appreciation for the human body and its potential to unlock carnal instincts.  “Focus: Perfection – Robert Mapplethorpe” represents the late artist’s first retrospective in Canada. Befitting of such a major exhibition, the Montreal Museum of Fine Arts is the only Canadian site for this erotic -but in like manner- sensational, presentation.

Le Journal de Montréal • Le 25 October, 2016

Metro launches its online store

Three Metro store locations will be launching an online grocery service. After IGA and Loblaw, Metro is the latest retailer to venture into the bustling e-commerce industry.

TVA Nouvelles • Le 25 October, 2016

Metro is ready to offer an online grocery store service

Three Metro store locations will be launching an online grocery service. After IGA and Loblaw, Metro is the latest retailer to venture into the bustling e-commerce industry.

Untitled Magazine • Le 21 October, 2016

The future of the Montreal Museum of Fine Arts

The Untitled Magazine had the opportunity to travel to Montreal, Canada to visit the Montreal Museum of Fine Arts and attend the gala opening of Focus: Perfection Robert Mapplethorpe exhibition. Editor-in-chief Indira Cesarine sat down for a one-on-one with the museum’s director and chief curator, Nathalie Bondil, who since taking the helm in 2007 has distinguished the museum as not only the most visited museum in Canada, but firmly positioned it as an internationally renowned voice for arts and culture.

Agency Spy • Le 17 October, 2016

Sid Lee Wins Global AOR Duties for The North Face, Launches Anniversary Campaign

Sid Lee won global agency of record status on The North Face nearly a year ago but has kept the news quiet until rolling out its first campaign. That work arrives in time for The North Face’s 50th anniversary, and it’s called a ”Question Madness.”

Advertising Age • Le 14 October, 2016

The North Face Questions Madness in New Global Campaign

Is scaling a mountain a sign of obsession or devotion? Is someone trekking through the snow a freak or a pioneer? The North Face strives to answer these questions in its new global campaign, "Question Madness."

La Presse + • Le 13 October, 2016

Metro buying pumpkins from young entrepreneur

At just 13 years old, Émile Gariépy is already the envy of many entrepreneurs. The boy has already attracted investors from the hit TV show "Dans l’œil du dragon" and was named Person of the Year by the local newspaper in his region.

Huff Post Québec • Le 11 October, 2016

The young Émile Gariepy signs contract with Metro

Émile Gariepy, who is only 13 years old, is already a successful entrepreneur...not something one sees every day!

TVA Salut Bonjour • Le  8 October, 2016

Émile Gariépy signs exclusive pumpkin deal with Metro

In this interview on "Salut Bonjour", the young 13 year old Émile shares his success story - the farming of pumpkins which led to an exclusive 5 year deal with Metro.