Media Positioning

We position your brand's story with the media.

Adweek • Le 24 March, 2017

Sid Lee’s Art Exhibit Illustrates the Heartbreaking Plight of Refugees and the Importance of Civil Liberties

In her powerful Golden Globes speech railing against inequality, Meryl Streep said, “Take your broken heart, make it into art.” That’s a quote from the late Carrie Fisher. It’s also the inspiration for “Refuge,” Sid Lee Collective’s new art exhibit that opens Saturday in New York’s SoHo neighborhood.

Strategy • Le 15 March, 2017

Cascades goes for shelf appeal with big-eyed bunnies

Cascades has switched up its product offering, hoping to better compete with leading brands while still maintaining its eco-friendly positioning.

TVA Nouvelles • Le 14 March, 2017

Cascades ready to tackle the American market

Cascades is going head to head with Procter and Gamble and Kimberly-Clark, the two American giants of toilet paper and paper towels. The Quebec flagship company says its products are more efficient while remaining ecological.

Le Journal de Montréal • Le 14 March, 2017

Cascades looking to compete with big American corporations

The Quebec flagship company Cascades wants to tackle the market held by two American giants by launching a new range of eco-friendly paper towels and toilet paper.

TVA Nouvelles • Le 13 March, 2017

EXCLUSIVE | New range of products for Cascades

TVA Nouvelles has learned that Cascades wants to revolutionize the toilet paper and paper towel industry.

Canadian Grocer • Le 10 March, 2017

Metro’s app update makes reward redemption easier

Members of Metro’s Metro & Moi loyalty program in Quebec can now redeem their accumulated points using their My Metro mobile app. • Le  3 March, 2017

Great news for Metro clients!

Members of the “metro & moi” loyalty program can now redeem their rewards via their smartphones. This option is now available to metro & moi members who use the mobile application “Mon Metro”, which has been very popular with Quebec consumers since its launch three years ago.

Strategy • Le 24 February, 2017

Helen Pak joins Grey Canada

Grey Group Canada has hired Helen Pak, naming her chief creative officer. As CCO, Pak will lead creative across the group’s Canadian agencies, which include Grey offices in Toronto and Vancouver, as well as Tank in Montreal, which was acquired by Grey Group in December. Pak’s first day is March 20.

The Globe and Mail • Le 22 February, 2017

Huggies campaign: When promoting a good cause is good for the bottom line

It seems every brand these days is trying to be about more than selling. Many marketers believe their advertising has to stand for something bigger – tying their promotional activities to causes and social issues. • Le 27 January, 2017

How To Avoid A Rebranding Disaster: Lessons From The Sports World

In the past month, two major sports teams have completely overhauled their visual identities—much to the chagrin of their respective fan bases.