Media Positioning

We position your brand's story with the media.

The Drum • Le  6 June, 2017

Kyu chief executive Michael Birkin discusses ambitions for 3-year-old agency collective

Three years ago, former Omnicom vice chairman Michael Birkin was tasked with building Kyu, a New York-based division of Japan’s Hakuhodo DY Holdings that has since become a “collective” of seven firms that spans consulting, creativity and design.

Creative Review • Le  5 June, 2017

How to craft great content for VR: Felix & Paul’s advice for filmmakers

Directors Félix Lajeunesse and Paul Raphaël founded VR content studio Felix & Paul in 2013. They have since created VR films featuring Barack Obama, LeBron James and performers from Cirque du Soleil as well as a VR documentary series about nomadic tribes in Kenya, Mongolia and Borneo.

Adnews • Le 31 May, 2017

Montreal International begins student campaign

The promotion takes the form of a 1:43 online video depicting the characteristics of Montreal that make it a good place for students to live and thrive.

TVA Nouevelle • Le 30 May, 2017

Montreal pursues international students

Montréal International, in collaboration with various universities and the City of Montreal, is benefiting from the fact that Montreal was voted "best student city in the world" by the Quacquarelli Symonds Institute (QS) by launching an advertising video demonstrating the pleasure of studying in this Québec metropolis.

Le Journal de Montréal • Le 30 May, 2017

Montreal looking to attract more foreign students

After being elected "best student city", Montreal hopes to attract more international students to its institutions.

The Drum • Le 25 May, 2017

GE’s Linda Boff talks branded content and brand's Millie Dresselhaus ad at C2 Montreal

Linda Boff, who has served as GE’s chief marketing officer for nearly two years, has helped spearhead the 125-year-old company’s new vision via a marketing strategy that relies heavily on experimentation and a willingness to be first on emerging media platforms.

The New York Times • Le  9 May, 2017

A Trump Dividend for Canada? Maybe in Its A.I. Industry

Amir Moravej, an Iranian computer engineer in Montreal, quietly worked last year on building software to help people navigate the Canadian immigration system. He saw it as a way for others to avoid the same immigration travails he suffered a few years earlier.

Then came the American presidential election. “Trump accelerated everything,” said Mr. Moravej, 33, the chief executive of a software start-up named Botler AI. • Le 30 March, 2017

Bonding with Bondil: Montreal MFA’s Head on Succeeding as a (Female) Museum Director

"In the end, I’d say that I’d hope I had been chosen for what I had between my two ears and not because of what I don’t have between my two legs," Nathalie Bondil, director of the Montreal Museum of Fine Arts, said in a wide-ranging conversation with me in New York last Thursday, the day after the Association of Art Museum Directors released its report on The Gender Gap in Art Museum Directorships.

Adweek • Le 24 March, 2017

Sid Lee’s Art Exhibit Illustrates the Heartbreaking Plight of Refugees and the Importance of Civil Liberties

In her powerful Golden Globes speech railing against inequality, Meryl Streep said, “Take your broken heart, make it into art.” That’s a quote from the late Carrie Fisher. It’s also the inspiration for “Refuge,” Sid Lee Collective’s new art exhibit that opens Saturday in New York’s SoHo neighborhood.

Strategy • Le 15 March, 2017

Cascades goes for shelf appeal with big-eyed bunnies

Cascades has switched up its product offering, hoping to better compete with leading brands while still maintaining its eco-friendly positioning.