Media Positioning

We position your brand's story with the media. • 3 March, 2017

Great news for Metro clients!

Members of the “metro & moi” loyalty program can now redeem their rewards via their smartphones. This option is now available to metro & moi members who use the mobile application “Mon Metro”, which has been very popular with Quebec consumers since its launch three years ago.

Strategy • 24 February, 2017

Helen Pak joins Grey Canada

Grey Group Canada has hired Helen Pak, naming her chief creative officer. As CCO, Pak will lead creative across the group’s Canadian agencies, which include Grey offices in Toronto and Vancouver, as well as Tank in Montreal, which was acquired by Grey Group in December. Pak’s first day is March 20.

The Globe and Mail • 22 February, 2017

Huggies campaign: When promoting a good cause is good for the bottom line

It seems every brand these days is trying to be about more than selling. Many marketers believe their advertising has to stand for something bigger – tying their promotional activities to causes and social issues. • 27 January, 2017

How To Avoid A Rebranding Disaster: Lessons From The Sports World

In the past month, two major sports teams have completely overhauled their visual identities—much to the chagrin of their respective fan bases.

The Globe and Mail • 19 December, 2016

Ad agency mergers, big and small, part of larger industry changes

Another independent Canadian advertising agency has been snapped up by a global holding company. On Monday, ad agency network Grey Group – a division of London, U.K.-based WPP PLC, the world’s largest marketing communications company – announced it has acquired Montreal-based ad agency Tank.

Hebdo Rive Nord • 17 December, 2016

The Jean-Claude-Crevier School gets a fresh coat of paint

Just one month after its official opening, Martine Turnier, principal of the Jean-Claude-Crevier School in Repentigny, learned that her school had won a competition launched by Sherwin-Williams which saw the building receive a fresh coat of paint at the expense of the manufacturer.

Little Black Book • 10 December, 2016

How Sid Lee Tapped into New York’s Eclectic Experiences

The past four years have been quite the adventure for Dan Chandler. Back in 2012 he and a handful of pioneers ventured south and east from their agency base in francophone Montreal to set up an outpost. 

The Huffington Post • 18 November, 2016

Future of Brands: How Companies Evolve

The pace of technology adoption and its widespread use is dramatically different than a decade ago. As a millennial, I’ve seen first hand at how my use of adopting the latest or even the more mainstream technologies, has led me to watch TV less and spend more time on Netflix or even YouTube. This is not only the case for me, but also for a majority of Canadians, as a study by Google reports that majority of Canadians find YouTube more engaging than TV.

Zink Magazine • 4 November, 2016

Focus: Perfection – Robert Mapplethorpe - Montreal Museum of Fine Arts

Although arguably not for the faint of heart, Robert Mapplethorpe is a revolutionary of his time (and still today) — with work that reflects a deep appreciation for the human body and its potential to unlock carnal instincts.  “Focus: Perfection – Robert Mapplethorpe” represents the late artist’s first retrospective in Canada. Befitting of such a major exhibition, the Montreal Museum of Fine Arts is the only Canadian site for this erotic -but in like manner- sensational, presentation.

Le Journal de Montréal • 25 October, 2016

Metro launches its online store

Three Metro store locations will be launching an online grocery service. After IGA and Loblaw, Metro is the latest retailer to venture into the bustling e-commerce industry.