We increase social awareness with real stories that spark curiosity and engage communities.
PR-marketing that generates brand value.
At YPR Canada, we’ve mastered the skill of using earned and social media to bring organizational growth and generate added revenues. We use unique processes such as the Newsroom™, Press Test™, and the Reach & Greet™ model to generate results.
Social Media
YPR specializes in growth marketing on social media by using artificial intelligence and engagement techniques deployed by humans to organically scale the number of followers and increase the engagement for each platform. We master the art and science of growing scale and engagement on social media within the relevant ecosystems. We also use our expertise in data and analytics to constantly adapt our approach.
Media Positioning
Despite media fragmentation, media positioning still has massive value as it will always be the most credible communication platform. Our team of seasoned PR practitioners work closely with media outlets to develop partnerships to maximize exposure and coverage for the client.
The stories we develop with our clients are specifically designed to benefit the reader or viewer. We never email blast reporters with a generic news release. We favour quality over quantity and we work one on one with reporters to customize the story for each type of media.
The stories that we pitch always meet the highest standard of honesty, veracity, and authenticity. We have more than 20 years experience in media relations and have positioned major stories in all major media outlets in Canada and the U.S.
Amplification
Neither great online stories nor brilliant media coverage is enough to reach a large number of viewers.
Our data analytics and paid media experts stimulate the content and stories positioned within a client targeted ecosystem.
The online stimulation is maximized through the identification and creation of social identities best suited to engage the user in a specific social context.
We create brand equity through earned and shared media
Our Work
We position your brand's story with the media.
Lloyd: a new restaurant where you can eat well near the Bell Center
Where to eat well in the city center? At Lloyd! This new gourmet destination has arrived at the Marriott Château Champlain hotel, right in the heart of the action ... and it is likely to appeal to tourists and locals alike.
Restaurant Lloyd : Brand New Player at the Marriott Château Champlain
When thinking about a complete culinary experience, it goes further than just the food and the pairings. It takes into account the decor, the atmosphere as well as the service, along with the meal to truly make it unique. It takes a whole other level of customer experience comprehension to put together an offering like that, and the people behind the new restaurant Lloyd at the Marriott Château Champlain clearly have that kind of understanding.
Satellites used to avoid collisions: NorthStar sets up shop in Luxembourg
It is a veritable constellation of companies dedicated to the space sector which is starting to form in the heart of Luxembourg. NorthStar Earth & Space, initially based in Montreal, Canada, and which has an American office in Washington, has just announced the establishment of its European headquarters in the Grand Duchy.
