We Amplify Authentic Stories
PR-marketing that generates brand value
At YPR Canada, we’ve mastered the skill of using earned and social media to bring organizational growth and generate added revenues.
Social Media
YPR specializes in growth marketing on social media by using artificial intelligence and engagement techniques deployed by humans to organically scale the number of followers and increase the engagement for each platform. We master the art and science of growing scale and engagement on social media within the relevant ecosystems. We also use our expertise in data and analytics to constantly adapt our approach.
Media Positioning
Despite media fragmentation, media positioning still has massive value as it will always be the most credible communication platform. Our team of seasoned PR practitioners work closely with media outlets to develop partnerships to maximize exposure and coverage for the client.
The stories we develop with our clients are specifically designed to benefit the reader or viewer. We never email blast reporters with a generic news release. We favour quality over quantity and we work one on one with reporters to customize the story for each type of media.
The stories that we pitch always meet the highest standard of honesty, veracity, and authenticity. We have more than 20 years experience in media relations and have positioned major stories in all major media outlets in Canada and the U.S.
Amplification
Neither great online stories nor brilliant media coverage is enough to reach a large number of viewers.
Our data analytics and paid media experts stimulate the content and stories positioned within a client targeted ecosystem.
The online stimulation is maximized through the identification and creation of social identities best suited to engage the user in a specific social context.
We create brand equity through earned and shared media
Our Work
We position your brand's story with the media.
Impact Investing: A first for Concordia University
This shift followed the signing of the United Nations Principles for Responsible Investment (PRI) in 2018. By signing the PRI, the FUC is committed to evaluating its investments through the ESG filter; environmental, social and governance.
The National bank reaps big returns in Cambodia
Discreetly speaking, the investment experience that the National Bank (NB) acquired over the past five years in Cambodia has turned into a real profit maker for them. The super regional banking model they used in South-east Asia seems to have taken on, thanks to a partnership developed with the Advanced Bank of Asia (ABA). The ABA will be generating 100 million in US dollars and the NB will be inheriting these funds and become a full owner in just a few months time.
He Helped Create A.I. Now, He Worries About ‘Killer Robots.’
Yoshua Bengio is worried that innovations in artificial intelligence that he helped pioneer could lead to a dark future, if “killer robots” get into the wrong hands.
