We Create and Amplify Authentic Stories
PR-marketing that generates brand value
At YPR Canada, we’ve mastered the skill of using earned and social media to bring organizational growth and generate added revenues.
Social Media
YPR specializes in growth marketing on social media by using artificial intelligence and engagement techniques deployed by humans to organically scale the number of followers and increase the engagement for each platform. We master the art and science of growing scale and engagement on social media within the relevant ecosystems. We also use our expertise in data and analytics to constantly adapt our approach.
Media Positioning
Despite media fragmentation, media positioning still has massive value as it will always be the most credible communication platform. Our team of seasoned PR practitioners work closely with media outlets to develop partnerships to maximize exposure and coverage for the client.
The stories we develop with our clients are specifically designed to benefit the reader or viewer. We never email blast reporters with a generic news release. We favour quality over quantity and we work one on one with reporters to customize the story for each type of media.
The stories that we pitch always meet the highest standard of honesty, veracity, and authenticity. We have more than 20 years experience in media relations and have positioned major stories in all major media outlets in Canada and the U.S.
Amplification
Neither great online stories nor brilliant media coverage is enough to reach a large number of viewers.
Our data analytics and paid media experts stimulate the content and stories positioned within a client targeted ecosystem.
The online stimulation is maximized through the identification and creation of social identities best suited to engage the user in a specific social context.
We create brand equity through earned and shared media
Our Work
We position your brand's story with the media.
Hard Rock Guitar Style Hotel Opens in Florida
According to foreign media reports, neon guitars have been part of the Hard Rock Cafe landscape for decades. As part of the $ 1.5 billion expansion of the Hard Rock Hotel and Casino in Hollywood, Florida, the chain is proud to introduce the world's first guitar-shaped hotel.
November is financial literacy month
In this month of financial literacy, the Canadian Foundation for Economic Education is partnering with National Bank to offer personal finance workshops. Interview with Lucie Blanchet, Vice President at National Bank.
30,000 Feet Of Programmable LEDs Drive New Guitar Hotel’s Media Facade
The 34-story destination resort has nearly 30,000 linear feet of programmable LEDs that wrap the building and conform to the unique contoured exterior. The vertical guitar strings on the building extend into the night sky with rooftop light cannons that can be seen for miles.
