We Amplify Authentic Stories

PR-marketing that generates brand value

At YPR Canada, we’ve mastered the skill of using earned and social media to bring organizational growth and generate added revenues.

Social Media

YPR specializes in growth marketing on social media by using artificial intelligence and engagement techniques deployed by humans to organically scale the number of followers and increase the engagement for each platform. We master the art and science of growing scale and engagement on social media within the relevant ecosystems. We also use our expertise in data and analytics to constantly adapt our approach.

Media Positioning

Despite media fragmentation, media positioning still has massive value as it will always be the most credible communication platform. Our team of seasoned PR practitioners work closely with media outlets to develop partnerships to maximize exposure and coverage for the client.

The stories we develop with our clients are specifically designed to benefit the reader or viewer. We never email blast reporters with a generic news release. We favour quality over quantity and we work one on one with reporters to customize the story for each type of media.

The stories that we pitch always meet the highest standard of honesty, veracity, and authenticity. We have more than 20 years experience in media relations and have positioned major stories in all major media outlets in Canada and the U.S.

Amplification

Neither great online stories nor brilliant media coverage is enough to reach a large number of viewers.

Our data analytics and paid media experts stimulate the content and stories positioned within a client targeted ecosystem.

The online stimulation is maximized through the identification and creation of social identities best suited to engage the user in a specific social context.

We create brand equity through earned and shared media

Our Work

We position your brand's story with the media.

Les Affaires • 16 April, 2019

Impact Investing: A first for Concordia University

This shift followed the signing of the United Nations Principles for Responsible Investment (PRI) in 2018. By signing the PRI, the FUC is committed to evaluating its investments through the ESG filter; environmental, social and governance.

LaPresse + • 8 April, 2019

The National bank reaps big returns in Cambodia

Discreetly speaking, the investment experience that the National Bank (NB) acquired over the past five years in Cambodia has turned into a real profit maker for them. The super regional banking model they used in South-east Asia seems to have taken on, thanks to a partnership developed with the Advanced Bank of Asia (ABA). The ABA will be generating 100 million in US dollars and the NB will be inheriting these funds and become a full owner in just a few months time.

The New York Times • 29 March, 2019

He Helped Create A.I. Now, He Worries About ‘Killer Robots.’

Yoshua Bengio is worried that innovations in artificial intelligence that he helped pioneer could lead to a dark future, if “killer robots” get into the wrong hands.

Clients

What We Do

We generate brand value and added revenues through strategic communications.

Public Relations

Through strategic communication, we build mutually beneficial relationships between an organization and its public following.

Web & Graphic Design

Together with our experienced designers, we plan, create, and then project our ideas via the media with quality visual and textual content.

Brand Journalism

We create authentic content that inspires, touches or moves the brand’s followers to reinforce brand loyalty.

Analog Experiences/Stunts

We create memorable brand events that can then be leveraged online by our team of expert storytellers and producers, further reinforcing engagement with the defined audience.

Social Media

Our highly skilled team knows how to make the best use of online communications channels that are dedicated to community-based input, interaction, content-sharing and collaboration.

Online Earned & Paid Media

We leverage a brand's online presence by engaging the user in a specific social context.

"YPR's unique and strategic approach to projects is of great value to us. Their keen understanding of traditional and social media generates accurate, high quality results.

-Marie-Claude Bacon, Senior Director, Corporate Affairs services, Metro-Richelieu

About Us

We help organizations increase revenues and create brand equity through strategic communications. We use earned and shared media to generate brand awareness via social networks and traditional news media. We are the leading experts in the creation, positioning and amplification of authentic stories within defined ecosystems.

Our Team

Contact Us

HQ - Montréal
1 Place Ville Marie
Montréal, Québec H3B 2C6


Toronto
952, Queen Street West
Toronto, Ontario M6J 1G8


New York
395, Hudson Street - 8th Floor
New York, NY 10014


Yanik Deschênes, APR, LL.B
President
yanik@yprcanada.com