We Create and Amplify Authentic Stories
PR-marketing that generates brand value
At YPR Canada, we’ve mastered the skill of using earned and social media to bring organizational growth and generate added revenues.
Social Media
YPR specializes in growth marketing on social media by using artificial intelligence and engagement techniques deployed by humans to organically scale the number of followers and increase the engagement for each platform. We master the art and science of growing scale and engagement on social media within the relevant ecosystems. We also use our expertise in data and analytics to constantly adapt our approach.
Media Positioning
Despite media fragmentation, media positioning still has massive value as it will always be the most credible communication platform. Our team of seasoned PR practitioners work closely with media outlets to develop partnerships to maximize exposure and coverage for the client.
The stories we develop with our clients are specifically designed to benefit the reader or viewer. We never email blast reporters with a generic news release. We favour quality over quantity and we work one on one with reporters to customize the story for each type of media.
The stories that we pitch always meet the highest standard of honesty, veracity, and authenticity. We have more than 20 years experience in media relations and have positioned major stories in all major media outlets in Canada and the U.S.
Amplification
Neither great online stories nor brilliant media coverage is enough to reach a large number of viewers.
Our data analytics and paid media experts stimulate the content and stories positioned within a client targeted ecosystem.
The online stimulation is maximized through the identification and creation of social identities best suited to engage the user in a specific social context.
We create brand equity through earned and shared media
Our Work
We position your brand's story with the media.
Tester l'avenir de l'énergie marémotrice en Nouvelle-Écosse
It’s a bright, windy May day in Nova Scotia as the freight ferry Kipawo pulls out of Westport Harbour and, fighting the powerful ebb tide, makes its way into the Grand Passage channel. Kipawo cuts through this narrow strip of fast-moving water between Brier and Long islands at the extreme western tip of Nova Scotia’s Digby Neck peninsula toward Sustainable Marine Energy’s new tidal energy technology, PLAT-I.
La política de Quebec tiene un diputado colombiano
El colombiano Saúl Polo migró a Montreal (Canadá) en 1982, cuando era un niño de siete años. Hoy es clave en el Partido Liberal de Quebec. En conversación con este diario analizó la situación migratoria del país. Dice que “en Quebec hay 150.000 empleos disponibles por escasez de mano de obra”.
National Bank launches campaign to fight against homophobia
As the Montreal Pride Festival unfolds until next Sunday, National Bank unveiled Thursday a palisade celebrating sexual diversity in downtown Montreal.
