We Create and Amplify Authentic Stories
PR-marketing that generates brand value
At YPR Canada, we’ve mastered the skill of using earned and social media to bring organizational growth and generate added revenues.
Social Media
YPR specializes in growth marketing on social media by using artificial intelligence and engagement techniques deployed by humans to organically scale the number of followers and increase the engagement for each platform. We master the art and science of growing scale and engagement on social media within the relevant ecosystems. We also use our expertise in data and analytics to constantly adapt our approach.
Media Positioning
Despite media fragmentation, media positioning still has massive value as it will always be the most credible communication platform. Our team of seasoned PR practitioners work closely with media outlets to develop partnerships to maximize exposure and coverage for the client.
The stories we develop with our clients are specifically designed to benefit the reader or viewer. We never email blast reporters with a generic news release. We favour quality over quantity and we work one on one with reporters to customize the story for each type of media.
The stories that we pitch always meet the highest standard of honesty, veracity, and authenticity. We have more than 20 years experience in media relations and have positioned major stories in all major media outlets in Canada and the U.S.
Amplification
Neither great online stories nor brilliant media coverage is enough to reach a large number of viewers.
Our data analytics and paid media experts stimulate the content and stories positioned within a client targeted ecosystem.
The online stimulation is maximized through the identification and creation of social identities best suited to engage the user in a specific social context.
We create brand equity through earned and shared media
Our Work
We position your brand's story with the media.
Tessa Virtue shares vulnerability at GROWgirls event in Woodstock
The second GROWgirls event was held in Woodstock on Thursday and the initiative has a new ally, with London native and Canadian Olympian Tessa Virtue speaking to open the event.
Five Reasons Why Montreal Is The Perfect City For College Students
One of my favorite trips this year took me just an hour's drive from the U.S. border – or a quick two-hour flight from Atlanta – to a city with mid-70s weather and a cool breeze in August. The architecture has a distinctly European feel, a reflection of the city's strong Scottish and French cultural heritage, with sidewalk cafes dotting the streets. This is Montreal, the largest city in Canada's province of Quebec and one of the most distinctive travel destinations in North America. With multiple excellent options for higher education, it's also the perfect city for a college student. Here are five reasons why.
After many years of serious consideration, NetEase game studios settles in Montreal, a first in Canada
Fantasy Westward Journey, Yin Yang Shi, Ghost Story, Fifth Personality... Some people may not have played these games, but they must have heard of their names!
I thought that the first online game that the village chief had contacted was NetEase’s Fantasy Westward Journey. Every weekend, despite a heavy workload, the classmates will squeeze some time in and set up a group in the game. This has become the emotional bond of the students.
