We increase social awareness with real stories that spark curiosity and engage communities.
PR-marketing that generates brand value.
At YPR Canada, we’ve mastered the skill of using earned and social media to bring organizational growth and generate added revenues. We use unique processes such as the Newsroom™, Press Test™, and the Reach & Greet™ model to generate results.
Social Media
YPR specializes in growth marketing on social media by using artificial intelligence and engagement techniques deployed by humans to organically scale the number of followers and increase the engagement for each platform. We master the art and science of growing scale and engagement on social media within the relevant ecosystems. We also use our expertise in data and analytics to constantly adapt our approach.
Media Positioning
Despite media fragmentation, media positioning still has massive value as it will always be the most credible communication platform. Our team of seasoned PR practitioners work closely with media outlets to develop partnerships to maximize exposure and coverage for the client.
The stories we develop with our clients are specifically designed to benefit the reader or viewer. We never email blast reporters with a generic news release. We favour quality over quantity and we work one on one with reporters to customize the story for each type of media.
The stories that we pitch always meet the highest standard of honesty, veracity, and authenticity. We have more than 20 years experience in media relations and have positioned major stories in all major media outlets in Canada and the U.S.
Amplification
Neither great online stories nor brilliant media coverage is enough to reach a large number of viewers.
Our data analytics and paid media experts stimulate the content and stories positioned within a client targeted ecosystem.
The online stimulation is maximized through the identification and creation of social identities best suited to engage the user in a specific social context.
We create brand equity through earned and shared media
Our Work
We position your brand's story with the media.
Canada has all the tools to act
Opportunities are multiplying for Montreal and our country, which are already a hub of the aerospace sector, artificial intelligence, and information technologies, in order to position themselves competitively at the heart of the global space economy which will reach more than $ 1 trillion in 2040.
The Future of Space Might Depend on Self-Destructing Satellites
...in low-Earth orbit, the future of space looks dire — crowded with more than 7,500 metric tons of space junk from a half-century of science, military, and (mostly) commercial satellites. Soon, space will become a $2.7-trillion industry, as mega-constellations like SpaceX's Starlink fill the night sky with commercial traffic.
CEOs of dating apps showing courage
Even before the arrival of the novel coronavirus, finding love wasn't easy. On this first pandemic Valentine's Day, even more Quebecers are turning to the web to meet someone, as evidenced by the enthusiasm for "made in Quebec" sites and applications.
