We increase social awareness with real stories that spark curiosity and engage communities.
PR-marketing that generates brand value.
At YPR Canada, we’ve mastered the skill of using earned and social media to bring organizational growth and generate added revenues. We use unique processes such as the Newsroom™, Press Test™, and the Reach & Greet™ model to generate results.
Social Media
YPR specializes in growth marketing on social media by using artificial intelligence and engagement techniques deployed by humans to organically scale the number of followers and increase the engagement for each platform. We master the art and science of growing scale and engagement on social media within the relevant ecosystems. We also use our expertise in data and analytics to constantly adapt our approach.
Media Positioning
Despite media fragmentation, media positioning still has massive value as it will always be the most credible communication platform. Our team of seasoned PR practitioners work closely with media outlets to develop partnerships to maximize exposure and coverage for the client.
The stories we develop with our clients are specifically designed to benefit the reader or viewer. We never email blast reporters with a generic news release. We favour quality over quantity and we work one on one with reporters to customize the story for each type of media.
The stories that we pitch always meet the highest standard of honesty, veracity, and authenticity. We have more than 20 years experience in media relations and have positioned major stories in all major media outlets in Canada and the U.S.
Amplification
Neither great online stories nor brilliant media coverage is enough to reach a large number of viewers.
Our data analytics and paid media experts stimulate the content and stories positioned within a client targeted ecosystem.
The online stimulation is maximized through the identification and creation of social identities best suited to engage the user in a specific social context.
We create brand equity through earned and shared media
Our Work
We position your brand's story with the media.
Toronto DJ launches plant-based shoe company after gigs paused during pandemic
After seeing his gigs put on hold because of the pandemic, a Toronto-based DJ with a background in research decided to take a step in a new direction and launch an eco-friendly shoe cleaning kit. Amir Alam tells Daily Hive he had already been thinking about an “exit strategy” and was preparing to launch Shoe Laundry for two years before the pandemic hit.
Election 2021: (Mostly) more of the same
More so than in previous elections, the major parties’ battle for the hearts and minds of voters is being waged on social media, with literally thousands of ads flooding the feeds of Canadians across the country.
What you need to know to get people back to work in the office
Over a year ago, at the start of the pandemic, I wrote a piece called “The brain’s journey to the new post-coronavirus normal.” In it I predicted that once people had been working from home for many months, avoiding the commute, learning new digital skills, and developing new habits, that many would not wish to return to the pre-pandemic grind of commuting every day to an office in the center of a city. The article was based on an understanding of how the brain works.
