We Create and Amplify Authentic Stories
PR-marketing that generates brand value
At YPR Canada, we’ve mastered the skill of using earned and social media to bring organizational growth and generate added revenues.
Social Media
YPR specializes in growth marketing on social media by using artificial intelligence and engagement techniques deployed by humans to organically scale the number of followers and increase the engagement for each platform. We master the art and science of growing scale and engagement on social media within the relevant ecosystems. We also use our expertise in data and analytics to constantly adapt our approach.
Media Positioning
Despite media fragmentation, media positioning still has massive value as it will always be the most credible communication platform. Our team of seasoned PR practitioners work closely with media outlets to develop partnerships to maximize exposure and coverage for the client.
The stories we develop with our clients are specifically designed to benefit the reader or viewer. We never email blast reporters with a generic news release. We favour quality over quantity and we work one on one with reporters to customize the story for each type of media.
The stories that we pitch always meet the highest standard of honesty, veracity, and authenticity. We have more than 20 years experience in media relations and have positioned major stories in all major media outlets in Canada and the U.S.
Amplification
Neither great online stories nor brilliant media coverage is enough to reach a large number of viewers.
Our data analytics and paid media experts stimulate the content and stories positioned within a client targeted ecosystem.
The online stimulation is maximized through the identification and creation of social identities best suited to engage the user in a specific social context.
We create brand equity through earned and shared media
Our Work
We position your brand's story with the media.
Duvernay-Tardif is without knee pain thanks to Knee Kinesiography from Emovi
Unless he is injured during the game, Laurent Duvernay-Tardif will be able to count on both knees on Sunday while he protects Patrick Mahomes, the quarterback of the Kansas City Chiefs, possibly allowing his team to win the Super Bowl. And it is thanks to technological innovation from a Montreal firm - Emovi - that the Quebec player is at his zenith today.
New financial beginnings for the new year
While creating a budget may seem restrictive, it can actually be quite freeing. National Bank Senior Manager Natalia Sandjian joins Global’s Andrea Howick to explain.
Laurent Duvernay-Tardif has the Super Bowl in his crosshairs
"It was by far my best December in my career," said Quebecer Laurent Duvernay-Tardif. Interview with the Kansas City Chiefs guard, who aims for nothing less than high honors.
