We Amplify Authentic Stories
PR-marketing that generates brand value
At YPR Canada, we’ve mastered the skill of using earned and social media to bring organizational growth and generate added revenues.
Social Media
YPR specializes in growth marketing on social media by using artificial intelligence and engagement techniques deployed by humans to organically scale the number of followers and increase the engagement for each platform. We master the art and science of growing scale and engagement on social media within the relevant ecosystems. We also use our expertise in data and analytics to constantly adapt our approach.
Media Positioning
Despite media fragmentation, media positioning still has massive value as it will always be the most credible communication platform. Our team of seasoned PR practitioners work closely with media outlets to develop partnerships to maximize exposure and coverage for the client.
The stories we develop with our clients are specifically designed to benefit the reader or viewer. We never email blast reporters with a generic news release. We favour quality over quantity and we work one on one with reporters to customize the story for each type of media.
The stories that we pitch always meet the highest standard of honesty, veracity, and authenticity. We have more than 20 years experience in media relations and have positioned major stories in all major media outlets in Canada and the U.S.
Amplification
Neither great online stories nor brilliant media coverage is enough to reach a large number of viewers.
Our data analytics and paid media experts stimulate the content and stories positioned within a client targeted ecosystem.
The online stimulation is maximized through the identification and creation of social identities best suited to engage the user in a specific social context.
We create brand equity through earned and shared media
Our Work
We position your brand's story with the media.
The Laurentians are calling out to film makers
Already highly courted by film and television producers, the Laurentians want to attract even more filming. Foreign producers, writers, and directors have spent a few days in the region in recent weeks to discover the cinematographic potential of the area.
ETF: How the National Bank Investments division plans to fit in with the competetion
In an ETF market dominated by Vanguard, iShares, and BMO, the National Bank (NA) wants to stand out with active management and niche strategies. In an interview, Annamaria Testani, Vice President, National Sales at National Bank Investments (BNI), explains the strategy of the Montreal financial institution, which has just launched its first four exchange-traded funds (ETFs).
Ad agencies are also looking for their income tax credit
In the midst of a war of talent, advertising agencies are asking Québec to also be entitled to the 30% tax credit for hiring techno-savvy employees.
