We increase social awareness with real stories that spark curiosity and engage communities.
PR-marketing that generates brand value.
At YPR Canada, we’ve mastered the skill of using earned and social media to bring organizational growth and generate added revenues. We use unique processes such as the Newsroom™, Press Test™, and the Reach & Greet™ model to generate results.
Social Media
YPR specializes in growth marketing on social media by using artificial intelligence and engagement techniques deployed by humans to organically scale the number of followers and increase the engagement for each platform. We master the art and science of growing scale and engagement on social media within the relevant ecosystems. We also use our expertise in data and analytics to constantly adapt our approach.
Media Positioning
Despite media fragmentation, media positioning still has massive value as it will always be the most credible communication platform. Our team of seasoned PR practitioners work closely with media outlets to develop partnerships to maximize exposure and coverage for the client.
The stories we develop with our clients are specifically designed to benefit the reader or viewer. We never email blast reporters with a generic news release. We favour quality over quantity and we work one on one with reporters to customize the story for each type of media.
The stories that we pitch always meet the highest standard of honesty, veracity, and authenticity. We have more than 20 years experience in media relations and have positioned major stories in all major media outlets in Canada and the U.S.
Amplification
Neither great online stories nor brilliant media coverage is enough to reach a large number of viewers.
Our data analytics and paid media experts stimulate the content and stories positioned within a client targeted ecosystem.
The online stimulation is maximized through the identification and creation of social identities best suited to engage the user in a specific social context.
We create brand equity through earned and shared media
Our Work
We position your brand's story with the media.
A first international online French-speaking conference to carry the message of LGBTQI communities
As part of the events of the International Day against Homophobia, Transphobia, and Biphobia, Égides - the International Francophone Alliance for Equality and Diversity is taking the opportunity to launch registrations for its international conference " Celebrating equality and diversity in the Francophonie: culture, health, safety ”.
Canadian scientists win Webby award for enlisting online gamers to identify COVID-19 in blood data
In the world of artificial intelligence, a computer program that can reliably spot signs of disease in a blood sample is a feat that borders on science fiction. So when Ryan Brinkman, a bioinformatics scientist at the BC Cancer Agency, wanted to develop such a program, he called on an army of online gamers who populate a digital sci-fi universe.
How a track star turned doctor is shaking up Canadian health care
Alexander Dobranowski’s 15-year journey as a physician and health care innovator literally started with a stumble.
