We increase social awareness with real stories that spark curiosity and engage communities.
PR-marketing that generates brand value.
At YPR Canada, we’ve mastered the skill of using earned and social media to bring organizational growth and generate added revenues.
Social Media
YPR specializes in growth marketing on social media by using artificial intelligence and engagement techniques deployed by humans to organically scale the number of followers and increase the engagement for each platform. We master the art and science of growing scale and engagement on social media within the relevant ecosystems. We also use our expertise in data and analytics to constantly adapt our approach.
Media Positioning
Despite media fragmentation, media positioning still has massive value as it will always be the most credible communication platform. Our team of seasoned PR practitioners work closely with media outlets to develop partnerships to maximize exposure and coverage for the client.
The stories we develop with our clients are specifically designed to benefit the reader or viewer. We never email blast reporters with a generic news release. We favour quality over quantity and we work one on one with reporters to customize the story for each type of media.
The stories that we pitch always meet the highest standard of honesty, veracity, and authenticity. We have more than 20 years experience in media relations and have positioned major stories in all major media outlets in Canada and the U.S.
Amplification
Neither great online stories nor brilliant media coverage is enough to reach a large number of viewers.
Our data analytics and paid media experts stimulate the content and stories positioned within a client targeted ecosystem.
The online stimulation is maximized through the identification and creation of social identities best suited to engage the user in a specific social context.
We create brand equity through earned and shared media
Our Work
We position your brand's story with the media.
Moose Knuckles Names Rob Zeidel Chief Financial Officer, Chief Operating Officer
The luxury brand is known for selling fashion parkas with price tags of $900 on up.
From pillows to protective face masks
Recognized for more than a decade for its pillows and postural beds, Orthex plunged headlong into the production of protective masks a few weeks ago. To date, the SME based in Boisbriand has manufactured 60,000 masks. It plans to add another 200,000 that have been ordered by several cities and large companies.
Manifesto for Our Local Media
"The media here are suffering. For several years, the migration of advertising investments to global digital platforms has deprived them of significant revenues to enable them to imagine, produce, and distribute local content. It is an obstacle to the dissemination of quality content that reflects and perpetuates our culture. It is a hindrance to the transmission of essential content that informs us and fuels our democracy. "
