Media Positioning

We position your brand's story with the media.

Strategy • 28 July, 2015

Irving Oil Goes Big For Summer

After a major investment in its retail locations, the gas station chain launches a contest for its largest campaign ever.

Marketing • 14 July, 2015

Hey retailers, can your customers find you?

Canadian consumers love using their smartphones to research brands and find nearby stores to make their purchase. Unfortunately, many Canadian retailers aren’t making it easy for those consumers to find those stores.

Mobile Commerce Daily • 14 July, 2015

Metro’s Apple Watch app proves wearables’ role in grocery sector

Canadian grocer Metro is bringing its mobile application to Apple Watch, enabling shoppers to manage their grocery lists right from their wrists and suggesting more food retailers will soon follow.

La Presse • 9 July, 2015

Metro launches new grocery list Apple Watch app

Fini les bouts de papier à retrouver entre ses huit poches à l'épicerie. Metro annoncera ce matin officiellement le lancement de sa toute nouvelle application pour Apple Watch, qui permettra de visualiser et gérer sa liste d'épicerie directement sur la montre.

les affaires • 23 May, 2015

Innovation helps propels TANK internationally

Le soleil brille sur le Vieux-Montréal, en cette journée de la mi-mars. Au point d’inonder de lumière l’immense table en bois clair de la salle de réunion de l’agence montréalaise Tank au- tour de laquelle s’asseyent une dizaine de personnes.

  |   Download PDF
Métro
ARGENT • 25 March, 2015

Metro enhances "metro&moi"

Les clients de Metro peuvent maintenant recevoir une circulaire personnalisée à chaque semaine. Pour en parler, Pierre Cantin reçoit Marc Giroux, vice-président, marketing, Metro.
Mobile Marketer • 24 February, 2015

Havas’ Plastic Mobile acquisition marks deeper move into mobile commerce

With its acquisition of Plastic Mobile, French-owned agency Havas Digital moves deeper into mobile commerce in Canada and North America, encompassing retail, loyalty, payments, coupons and in-store initiatives.
The Globe and Mail • 19 February, 2015

Ad firm Havas strikes deal for Toronto’s Plastic Mobile

Advertising agency holding company Havas SA has bought Toronto-based mobile marketing agency Plastic Mobile, part of a larger plan to double Havas’s presence in Canada within three years.
Marketing • 19 February, 2015

Havas acquires Plastic Mobile to bolster mobile development

Havas Worldwide Canada has acquired Plastic Mobile, a Toronto-based mobile development firm responsible for some of Canada’s first and most well-known m-commerce apps. The agency says it will employ Plastic’s expertise in mobile strategy, app development and user experience design to create stronger mobile experiences for brands.

Strategy • 19 February, 2015

Havas Worldwide Canada acquires Plastic

Havas Worldwide Canada bolstered its mobile offering today, announcing it has acquired Canadian agency Plastic Mobile. Plastic will now offer its services to Havas’ clients as part of the Havas Village model, which sees all of its assets in creative, digital and media working together under a single organization and collaborating as needed. While the acquisition places Plastic under the control of the Canadian branch, the agency will deliver work across North America, as many of Havas’ other companies do.