Media Positioning

We position your brand's story with the media.

Groupe TVA • 5 November, 2015

SMEs in action - True Dialogue™

The interview with Stéphane Perreault in the video begins at 6:00.

LaPresse+ • 22 October, 2015

Four words to understand business and social acceptability

A business is often helpless when public opinion runs wild regarding a particilaur issue, endangering its repuation via a public trial and bad expsoure on social media networks, says Stéphane Perrault, vice president of Pilote groupe-conseil. This is what led his firm to develop True Dialogue™, a communication tool that gives voice to all stakeholders through social networks.

LaPresse+ • 18 October, 2015

Serge Pointet: Personality of the week

Serge Pointet, founder and president of Laprod, who acted as Maitre D' at the Givenchy fashion show at New York Fashion Week in September, is our person of the week.

ici radio-canada • 27 September, 2015

Already got a head for business at just 12 years old

Young entrepeneur, Émile Gariépy, sells his pumpkins to four supermarkets.

LaPresse+ • 25 September, 2015

Montreal firm behind the Givenchy fashion show in N.Y.

This was a major event which was prepared in great secrecy: the first Givenchy show in New York on September 11, during fashion week. Surprise: it was a Montreal production house, Laprod, that produced the entire show!

Detroit Free Press • 20 September, 2015

What Montreal can teach Detroit

MONTREAL – Like many cities, this French-speaking metropolis a day’s drive from Detroit can teach the Motor City a few things about urban revitalization.

Le Journal des Pays-d'en-Haut La Valée • 16 September, 2015

Émulsion: This small business is well on its way!

Manufactured in a workshop tucked away at the end of a cul-de-sac in St Adolphe d'Howard, "Émulsion" brand salad dressings are gaining in popularity.

Le Bulletin • 7 September, 2015

The beekeeping bug

MIEL. «Ce que j'aime des abeilles, c'est qu'on en apprend tous les jours. Plus tu as de ruches, d'emplacements, plus tu découvres des choses». Apiculteur passionné, Daniel Roy a vu son passe-temps se développer en entreprise, au fil des six dernières années. Un autre pas a été franchi, cet été, son miel, Daniza, étant maintenant en vedette sur les étalages des produits de l'Outaouais chez l'épicier Metro.

Les Affaires • 27 August, 2015

Brands are being heard

Streaming music services like Spotify or Songza, have become very popular, especially with young people from 18 to 34 years, but few of them are willing to pay for a subscription. To generate income, these platforms are turning to brands that target this audience.

La Presse • 24 August, 2015

Online errors can be costly

Nearly 80% of online content found on the websites of 25 major retailers operating in Canada include incorrect, inaccurate or incomplete information. This results in an annual economic loss of $1.6 million on average.