Media Positioning

We position your brand's story with the media.

The Drum • 30 August, 2016

Sid Lee’s Will Travis steps into global head growth officer

Will Travis, chief executive of Sid Lee’s New York and LA offices, has stepped into the role of US executive chairman and global head growth officer as the Montreal-based agency aims to increase its international profile.

ADWEEK • 19 August, 2016

Stella Artois and The Roots Created a Music Video You Can Taste

Stella Artois isn't going to let wine tastings have all the fun. Beer has plenty of flavors and tasting notes to explore, and the brand is doing just that with a music video by The Roots that highlights the beer's flavors.

Chicago Tribune • 4 May, 2016

Donald Trump inspires Cards Against Humanity knockoffs

Cards Against Humanity, a game designed for "horrible people," has inspired copycats taking aim at a particular person whose speech many find shocking: Donald Trump.

Les Affaires • 16 April, 2016

Doing business in New York without a retail outlet

Marie-Lise Lachapelle has not only mastered the art of making fine jewelry for American celebrities such as Hillary Clinton, Beyoncé and the stars of the TV series Mad Men, but for nearly four years, this artist originally from Laval now based in New York city, has also managed to sell her jewelry without a boutique.

La Presse + • 8 April, 2016

Flowers transformed into beautiful jewelry

Originally from Montreal, jewelry designer Marie-Lise Lachapelle has been living in New York City for fifteen years. Her jewelry has been seen in TV shows like “Gossip Girl”, on the big screen in “Sex and the City 2”, and worn by many stars like Beyonce, Fergie, Britney Spears and even Hillary Clinton. She was recently in Montreal where she showcased some of her latest pieces at the Espace Pepin boutique.

Marketing Mag • 11 March, 2016

Brad hires ex-WalMart VP as strategic advisor

Quebec-based agency Brad announced the hiring of former Walmart senior vice president of operations for Eastern Canada, Chantal Glenisson.

La Nouvelle Union • 6 March, 2016

A new look… and a bright future for La Jambonnière

La Jambonnière owned and operated by couple Lyne Groleau and Marco Couture unveil their new look and new slogan. "100% porc, 100% passion; this is our motto," says president Marco Couture with pride.

the Drum • 24 February, 2016

Sid Lee Studios open its doors

...Sid Lee announced the launch of Sid Lee Studio, a global “maker collective” of over 100 content and event producers, creative technologists, engineers, architects and product designers. The studio will operate as specialist units within the agency's six key cities of Toronto, New York City, Paris, Amsterdam, Los Angeles and Montreal — with the home base of Montreal serving as the main hub of activity and resources within a 10,000 square foot space. 

Le Nouveau Québec inc. • 28 January, 2016

TVA Interview with Stéphanie David from "Les Aliments Si-Bon Foods"

Les Affaires • 28 January, 2016

Aliments Si-Bon: Salvaging less than perfect veggies to make spaghtetti sauce

These oddly shaped cartoon style veggie characters appearing on the jar’s labels are the new stars of the “Kitchen Lab” brand of spaghetti sauces from the Groupe Aliments Si-Bon.