Media Positioning

We position your brand's story with the media.

The Globe and Mail • 22 February, 2017

Huggies campaign: When promoting a good cause is good for the bottom line

It seems every brand these days is trying to be about more than selling. Many marketers believe their advertising has to stand for something bigger – tying their promotional activities to causes and social issues.

Fastcodesign.com • 27 January, 2017

How To Avoid A Rebranding Disaster: Lessons From The Sports World

In the past month, two major sports teams have completely overhauled their visual identities—much to the chagrin of their respective fan bases.

The Globe and Mail • 19 December, 2016

Ad agency mergers, big and small, part of larger industry changes

Another independent Canadian advertising agency has been snapped up by a global holding company. On Monday, ad agency network Grey Group – a division of London, U.K.-based WPP PLC, the world’s largest marketing communications company – announced it has acquired Montreal-based ad agency Tank.

Hebdo Rive Nord • 17 December, 2016

The Jean-Claude-Crevier School gets a fresh coat of paint

Just one month after its official opening, Martine Turnier, principal of the Jean-Claude-Crevier School in Repentigny, learned that her school had won a competition launched by Sherwin-Williams which saw the building receive a fresh coat of paint at the expense of the manufacturer.

Little Black Book • 10 December, 2016

How Sid Lee Tapped into New York’s Eclectic Experiences

The past four years have been quite the adventure for Dan Chandler. Back in 2012 he and a handful of pioneers ventured south and east from their agency base in francophone Montreal to set up an outpost. 

The Huffington Post • 18 November, 2016

Future of Brands: How Companies Evolve

The pace of technology adoption and its widespread use is dramatically different than a decade ago. As a millennial, I’ve seen first hand at how my use of adopting the latest or even the more mainstream technologies, has led me to watch TV less and spend more time on Netflix or even YouTube. This is not only the case for me, but also for a majority of Canadians, as a study by Google reports that majority of Canadians find YouTube more engaging than TV.

Zink Magazine • 4 November, 2016

Focus: Perfection – Robert Mapplethorpe - Montreal Museum of Fine Arts

Although arguably not for the faint of heart, Robert Mapplethorpe is a revolutionary of his time (and still today) — with work that reflects a deep appreciation for the human body and its potential to unlock carnal instincts.  “Focus: Perfection – Robert Mapplethorpe” represents the late artist’s first retrospective in Canada. Befitting of such a major exhibition, the Montreal Museum of Fine Arts is the only Canadian site for this erotic -but in like manner- sensational, presentation.

Le Journal de Montréal • 25 October, 2016

Metro launches its online store

Three Metro store locations will be launching an online grocery service. After IGA and Loblaw, Metro is the latest retailer to venture into the bustling e-commerce industry.

TVA Nouvelles • 25 October, 2016

Metro is ready to offer an online grocery store service

Three Metro store locations will be launching an online grocery service. After IGA and Loblaw, Metro is the latest retailer to venture into the bustling e-commerce industry.

Untitled Magazine • 21 October, 2016

The future of the Montreal Museum of Fine Arts

The Untitled Magazine had the opportunity to travel to Montreal, Canada to visit the Montreal Museum of Fine Arts and attend the gala opening of Focus: Perfection Robert Mapplethorpe exhibition. Editor-in-chief Indira Cesarine sat down for a one-on-one with the museum’s director and chief curator, Nathalie Bondil, who since taking the helm in 2007 has distinguished the museum as not only the most visited museum in Canada, but firmly positioned it as an internationally renowned voice for arts and culture.