Media Positioning

Aligning the brand with the culture

The corporate culture is inspiring and authentic, attracting customers and talent. How then, in B2B marketing, can we make known our vision, identity, and values?

Creative agency Sid Lee is staging a Bed-In for Peace

The event is paying homage to the Bed-In for Peace that John Lennon and Yoko Ono organized in 1969, which saw the married couple stay in bed for a week at Montreal’s Queen Elizabeth Hotel to protest the Vietnam War.

Metro launches a new service in Québec City

Metro is deploying its offensive in the Quebec City area with a new on-line grocery and home delivery service.

Metro launches a new online ordering service in Québec City

Unlike other chains, Metro has chosen to concentrate its online shopping service at a single supermarket. Metro Plus St-David, in the borough of Beauport Québec, was selected to receive, prepare and deliver the orders.

The Future of Microchains

Fast food is a traditionally fragmented sector where independent craftsmen and entrepreneurs offer a wide range of products to a clientele looking for a simple, fast and affordable meal.

Jack Nicklaus welcomed in Laval-sur-le-Lac

A fundraising event was organized to mark the 100th anniversary of the Laval club and the $100,000 raised was donated to Bobeau Cœur, a research fund affiliated with the Sainte-Justine Hospital. This fund aims to improve the heart health of children.

A brand new The North Face ad: Quebec designers behind the new anti-wall campaign

Quebec designers from the Sid Lee agency are behind the new global ad campaign "Trump anti-wall" led by outdoor giant The North Face.

Sid Lee Launched a Peace Competition With This Insane, Psychedelic Anthem

Sid Lee Collective and MASSIVart want designers, creatives and illustrators to help create these new symbols of peace so the duo launched the “Posters for Peace” competition. The competition itself is an interesting concept and one that is sure to bring a lot of powerful images to the forefront, but the video announcing the competition is especially thought-provoking.

The North Face sparks conversation on inclusivity with ‘Walls Are Meant For Climbing’ fundraising campaign

The North Face has just introduced a new global brand campaign aimed at making the sport of climbing more accessible and inclusive. ‘Walls Are Meant for Climbing’ asks people to rethink the way we look at walls, as places where people in the climbing community come together to test themselves, build trust, and strengthen communities.

Montreal’s Fuel Transport rebrands, wins awards

MONTREAL, Que. —  Fuel Transport has won four awards for its corporate rebranding, the company announced recently.

According to Fuel Transport, at the Festival of Creativity in June, Fuel won four Lions (which represents the highest award in design in the world) for its new design. It received one Silver Lion for creation of a new brand identity and three Bronze Lions for logo design, brand collaterol and video/moving images.