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Montreal agency Brad has launched a new division aimed at providing the flexibility needed to answer growing client demand for real-time content online.
Brad Content and Performance will be entirely devoted to creating and developing content for online and social platforms with a team of digital-focused creatives, strategists, media planners and analysts.
La bannière Metro met l'emphase sur les produits régionaux. Elle déploie un vaste programme d'achat local dans ses magasins du Saguenay-Lac-Saint-Jean afin de permettre aux consommateurs de se procurer quelque 122 produits frais et d'épicerie en provenance de 22 entreprises agroalimentaires.
Three years ago, former Omnicom vice chairman Michael Birkin was tasked with building Kyu, a New York-based division of Japan’s Hakuhodo DY Holdings that has since become a “collective” of seven firms that spans consulting, creativity and design.
Directors Félix Lajeunesse and Paul Raphaël founded VR content studio Felix & Paul in 2013. They have since created VR films featuring Barack Obama, LeBron James and performers from Cirque du Soleil as well as a VR documentary series about nomadic tribes in Kenya, Mongolia and Borneo.
The promotion takes the form of a 1:43 online video depicting the characteristics of Montreal that make it a good place for students to live and thrive.
After being elected "best student city", Montreal hopes to attract more international students to its institutions.
Montréal International, in collaboration with various universities and the City of Montreal, is benefiting from the fact that Montreal was voted "best student city in the world" by the Quacquarelli Symonds Institute (QS) by launching an advertising video demonstrating the pleasure of studying in this Québec metropolis.
Linda Boff, who has served as GE’s chief marketing officer for nearly two years, has helped spearhead the 125-year-old company’s new vision via a marketing strategy that relies heavily on experimentation and a willingness to be first on emerging media platforms.
Amir Moravej, an Iranian computer engineer in Montreal, quietly worked last year on building software to help people navigate the Canadian immigration system. He saw it as a way for others to avoid the same immigration travails he suffered a few years earlier.
Then came the American presidential election. “Trump accelerated everything,” said Mr. Moravej, 33, the chief executive of a software start-up named Botler AI.
"In the end, I’d say that I’d hope I had been chosen for what I had between my two ears and not because of what I don’t have between my two legs," Nathalie Bondil, director of the Montreal Museum of Fine Arts, said in a wide-ranging conversation with me in New York last Thursday, the day after the Association of Art Museum Directors released its report on The Gender Gap in Art Museum Directorships.