Media Positioning
We position your brand's story with the media.
Brad launches new online division
Montreal agency Brad has launched a new division aimed at providing the flexibility needed to answer growing client demand for real-time content online.
Brad Content and Performance will be entirely devoted to creating and developing content for online and social platforms with a team of digital-focused creatives, strategists, media planners and analysts.
Local products are featured at Metro
La bannière Metro met l'emphase sur les produits régionaux. Elle déploie un vaste programme d'achat local dans ses magasins du Saguenay-Lac-Saint-Jean afin de permettre aux consommateurs de se procurer quelque 122 produits frais et d'épicerie en provenance de 22 entreprises agroalimentaires.
Kyu chief executive Michael Birkin discusses ambitions for 3-year-old agency collective
Three years ago, former Omnicom vice chairman Michael Birkin was tasked with building Kyu, a New York-based division of Japan’s Hakuhodo DY Holdings that has since become a “collective” of seven firms that spans consulting, creativity and design.
How to craft great content for VR: Felix & Paul’s advice for filmmakers
Directors Félix Lajeunesse and Paul Raphaël founded VR content studio Felix & Paul in 2013. They have since created VR films featuring Barack Obama, LeBron James and performers from Cirque du Soleil as well as a VR documentary series about nomadic tribes in Kenya, Mongolia and Borneo.
Montreal International begins student campaign
The promotion takes the form of a 1:43 online video depicting the characteristics of Montreal that make it a good place for students to live and thrive.
Montreal looking to attract more foreign students
After being elected "best student city", Montreal hopes to attract more international students to its institutions.
Montreal pursues international students
Montréal International, in collaboration with various universities and the City of Montreal, is benefiting from the fact that Montreal was voted "best student city in the world" by the Quacquarelli Symonds Institute (QS) by launching an advertising video demonstrating the pleasure of studying in this Québec metropolis.
GE’s Linda Boff talks branded content and brand's Millie Dresselhaus ad at C2 Montreal
Linda Boff, who has served as GE’s chief marketing officer for nearly two years, has helped spearhead the 125-year-old company’s new vision via a marketing strategy that relies heavily on experimentation and a willingness to be first on emerging media platforms.
A Trump Dividend for Canada? Maybe in Its A.I. Industry
Amir Moravej, an Iranian computer engineer in Montreal, quietly worked last year on building software to help people navigate the Canadian immigration system. He saw it as a way for others to avoid the same immigration travails he suffered a few years earlier.
Then came the American presidential election. “Trump accelerated everything,” said Mr. Moravej, 33, the chief executive of a software start-up named Botler AI.
Bonding with Bondil: Montreal MFA’s Head on Succeeding as a (Female) Museum Director
"In the end, I’d say that I’d hope I had been chosen for what I had between my two ears and not because of what I don’t have between my two legs," Nathalie Bondil, director of the Montreal Museum of Fine Arts, said in a wide-ranging conversation with me in New York last Thursday, the day after the Association of Art Museum Directors released its report on The Gender Gap in Art Museum Directorships.
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