Media Positioning

We position your brand's story with the media.

Infopresse.com • 2 February, 2018

Is the Super Bowl still King when it comes to advertising?

Infopresse talks with Maxime Paiement, Creative Director of Sid Lee, to see if the Super Bowl remains the hallmark of advertising for brands in 2018.

Le Placoteux.com • 30 January, 2018

La Brûlerie de l’Est to promote Kamouraska on its coffee packaging

La Brûlerie de l'Est will benefit from its distribution network in several Metro and Super C  locations in Quebec to promote Kamouraska. The owner of the company, Jean-Pierre Tirman, intends to add the brand image (tag) "The Kamouraska.com" use his coffee packaging and describe the art of living à la kamouraskoise.

Le Journal de Montréal • 10 January, 2018

Consumer Electronics Show: personal assistants hold the key

Banks, pharmacies and restaurants will be shaken up with the advent of smart personal assistants that are making a splash at the Consumer Electronics Show (CES) in Las Vegas, according to Sid Lee President Montreal, Martin Gauthier.

True West Magazine • 3 January, 2018

The Wild West of Canvas and Nitrate

Once Upon a Time…the Western: A New Frontier in Art and Film, edited by Mary-Dailey Desmarais and Thomas Brent Smith (5 Continents Editions, $45), is a beautifully designed, highly graphic coffee-table book with three dozen essays and interviews thoughtfully edited by the curatorial team of Montreal Museum of Fine Arts’ Curator of International Modern Art Desmarais and Denver Art Museum’s Director of the Petrie Institute of Western American Art Smith.

Le Journal de Montréal • 18 December, 2017

Local transportation company invests 1 million dollars in Tesla trucks

Quebec trucking company Fuel puts four Elon Musk Tesla trucks, valued at nearly $ 300,000 each, to spark interest in these vehivles in a sector which is slow to evolve when it comes to energy consumption.

l'Express • 27 November, 2017

Marc St-Hilaire hot on the trail

Marc St-Hilaire is resourceful fellow who wanted to own his own business and when the opportunity arose, he did not miss his chance.

La Presse + • 21 November, 2017

Parkinson's disease; Action follows reaction

To be diagnosed with Parkinson's disease when we are 55 years old, when we are in otherwise perfectly good health unfortunately happens to thousands of people. When he was diagnosed, Gerard Tardif said he had two options: go home and ball up and cry, or continue living his life.

Le Journal de Montréal • 19 November, 2017

Confusion surrounding the Anti-Spam laws

Three years after being introduced, the rules of the Canadian Anti-Spam Legislation still seem very obscure to businesses. In fact, 42% of respondents to a recent survey say they are not aware of its provisions.

La Presse • 17 November, 2017

Sid Lee moving into Place Ville Marie

For the signature building in downtown Montreal, this is a significant milestone in its strategic repositioning.

The cross-shaped skyscraper has long been associated with traditional downtown tenants, namely financial institutions, law firms, professional offices and head offices.

Nylon.com • 3 November, 2017

Why The Montreal Museum of Fine Arts Is One To Watch

...This, at least, was what I thought as I found myself at the museum’s Jean-Noel Desmarais pavilion a few weeks ago to see the opening of ”Once Upon a Time... the Western” exhibit...