Media Positioning

We position your brand's story with the media.

The Drum • 15 August, 2017

The North Face sparks conversation on inclusivity with ‘Walls Are Meant For Climbing’ fundraising campaign

The North Face has just introduced a new global brand campaign aimed at making the sport of climbing more accessible and inclusive. ‘Walls Are Meant for Climbing’ asks people to rethink the way we look at walls, as places where people in the climbing community come together to test themselves, build trust, and strengthen communities. • 1 August, 2017

Montreal’s Fuel Transport rebrands, wins awards

MONTREAL, Que. —  Fuel Transport has won four awards for its corporate rebranding, the company announced recently.

According to Fuel Transport, at the Festival of Creativity in June, Fuel won four Lions (which represents the highest award in design in the world) for its new design. It received one Silver Lion for creation of a new brand identity and three Bronze Lions for logo design, brand collaterol and video/moving images. • 1 August, 2017

Sante Meets Salud! Sid Lee Helps Moet Hennessy Launch Tequila Brand

Moët Hennessy has teamed up with creative agency Sid Lee to create and launch their first brand of tequila. 

Volcan De Mi Tierra, a super-premium tequila, has begun appearing in select bars and restaurants across Los Angeles, New York, Chicago, Miami and Texas as part of a global rollout “choreographed to excite and entice consumer demand,” according to the agency.

Advertising Age • 21 July, 2017

Yahoo Asserts 'OG' Fantasy Sports Status in New Campaign

Yahoo is looking to reassert itself as the "OG of fantasy sports" in a new ad campaign called "Feel the Wins," developed in partnership with the company's new creative agency, Sid Lee.

Infopresse • 17 July, 2017

The Advertising Club of New York honours Yanik Deschênes

The Advertising Club of New York highlighted the contributions made by Yanik Deschênes, Global Communications Manager of Sid Lee and President of YPR Canada, over the past year.

Le Journal de Montréal • 30 June, 2017

Established Québec based brands among the biggest in Canada

On the anniversary of Canada's 150th, no less than a quarter of the 150 emblematic companies in the country come from Quebec, according to the latest list from Interbrand, an American global brand consultancy firm.

Strategy • 14 June, 2017

Brad launches new online division

Montreal agency Brad has launched a new division aimed at providing the flexibility needed to answer growing client demand for real-time content online.

Brad Content and Performance will be entirely devoted to creating and developing content for online and social platforms with a team of digital-focused creatives, strategists, media planners and analysts.

le Quotidien • 7 June, 2017

Local products are featured at Metro

La bannière Metro met l'emphase sur les produits régionaux. Elle déploie un vaste programme d'achat local dans ses magasins du Saguenay-Lac-Saint-Jean afin de permettre aux consommateurs de se procurer quelque 122 produits frais et d'épicerie en provenance de 22 entreprises agroalimentaires.

The Drum • 6 June, 2017

Kyu chief executive Michael Birkin discusses ambitions for 3-year-old agency collective

Three years ago, former Omnicom vice chairman Michael Birkin was tasked with building Kyu, a New York-based division of Japan’s Hakuhodo DY Holdings that has since become a “collective” of seven firms that spans consulting, creativity and design.

Creative Review • 5 June, 2017

How to craft great content for VR: Felix & Paul’s advice for filmmakers

Directors Félix Lajeunesse and Paul Raphaël founded VR content studio Felix & Paul in 2013. They have since created VR films featuring Barack Obama, LeBron James and performers from Cirque du Soleil as well as a VR documentary series about nomadic tribes in Kenya, Mongolia and Borneo.