Media Positioning

We position your brand's story with the media.

Le Bulletin • 7 September, 2015

The beekeeping bug

MIEL. «Ce que j'aime des abeilles, c'est qu'on en apprend tous les jours. Plus tu as de ruches, d'emplacements, plus tu découvres des choses». Apiculteur passionné, Daniel Roy a vu son passe-temps se développer en entreprise, au fil des six dernières années. Un autre pas a été franchi, cet été, son miel, Daniza, étant maintenant en vedette sur les étalages des produits de l'Outaouais chez l'épicier Metro.

Les Affaires • 27 August, 2015

Brands are being heard

Streaming music services like Spotify or Songza, have become very popular, especially with young people from 18 to 34 years, but few of them are willing to pay for a subscription. To generate income, these platforms are turning to brands that target this audience.

La Presse • 24 August, 2015

Online errors can be costly

Nearly 80% of online content found on the websites of 25 major retailers operating in Canada include incorrect, inaccurate or incomplete information. This results in an annual economic loss of $1.6 million on average.

TVA Nouvelles • 21 August, 2015

Their winning ticket found on the ground!

Lucky day for two mail carriers from Lévis. They won a new car by participating in a contest.

Journal de Québec • 21 August, 2015

Two Canada Post employees win a car

The two co-workers had a one in eight million chance to win the prize. Like many Irving customers, they took part in the "Pump Up The Fun" contest being held in Quebec, the Atlantic provinces and New England.

Le Droit • 5 August, 2015

Metro to promote local produce

Regional branches of the grocery chain will welcome 70 new products on their shelves from the Outaouais region, in addition to promoting the purchase of local products via different strategies.

Strategy • 28 July, 2015

Irving Oil Goes Big For Summer

After a major investment in its retail locations, the gas station chain launches a contest for its largest campaign ever.

Marketing • 14 July, 2015

Hey retailers, can your customers find you?

Canadian consumers love using their smartphones to research brands and find nearby stores to make their purchase. Unfortunately, many Canadian retailers aren’t making it easy for those consumers to find those stores.

Mobile Commerce Daily • 14 July, 2015

Metro’s Apple Watch app proves wearables’ role in grocery sector

Canadian grocer Metro is bringing its mobile application to Apple Watch, enabling shoppers to manage their grocery lists right from their wrists and suggesting more food retailers will soon follow.

La Presse • 9 July, 2015

Metro launches new grocery list Apple Watch app

Fini les bouts de papier à retrouver entre ses huit poches à l'épicerie. Metro annoncera ce matin officiellement le lancement de sa toute nouvelle application pour Apple Watch, qui permettra de visualiser et gérer sa liste d'épicerie directement sur la montre.