Media Positioning

We position your brand's story with the media.

Agency Spy • 17 October, 2016

Sid Lee Wins Global AOR Duties for The North Face, Launches Anniversary Campaign

Sid Lee won global agency of record status on The North Face nearly a year ago but has kept the news quiet until rolling out its first campaign. That work arrives in time for The North Face’s 50th anniversary, and it’s called a ”Question Madness.”

Advertising Age • 14 October, 2016

The North Face Questions Madness in New Global Campaign

Is scaling a mountain a sign of obsession or devotion? Is someone trekking through the snow a freak or a pioneer? The North Face strives to answer these questions in its new global campaign, "Question Madness."

La Presse + • 13 October, 2016

Metro buying pumpkins from young entrepreneur

At just 13 years old, Émile Gariépy is already the envy of many entrepreneurs. The boy has already attracted investors from the hit TV show "Dans l’œil du dragon" and was named Person of the Year by the local newspaper in his region.

Huff Post Québec • 11 October, 2016

The young Émile Gariepy signs contract with Metro

Émile Gariepy, who is only 13 years old, is already a successful entrepreneur...not something one sees every day!

TVA Salut Bonjour • 8 October, 2016

Émile Gariépy signs exclusive pumpkin deal with Metro

In this interview on "Salut Bonjour", the young 13 year old Émile shares his success story - the farming of pumpkins which led to an exclusive 5 year deal with Metro.

LaPresse+ • 8 September, 2016

Pillows and cushions designed to help you sleep better

Our orthopedic cushions help clear airways for deeper breathing, offer better support, and improve digestion.

The Drum • 30 August, 2016

Sid Lee’s Will Travis steps into global head growth officer

Will Travis, chief executive of Sid Lee’s New York and LA offices, has stepped into the role of US executive chairman and global head growth officer as the Montreal-based agency aims to increase its international profile.

ADWEEK • 19 August, 2016

Stella Artois and The Roots Created a Music Video You Can Taste

Stella Artois isn't going to let wine tastings have all the fun. Beer has plenty of flavors and tasting notes to explore, and the brand is doing just that with a music video by The Roots that highlights the beer's flavors.

Chicago Tribune • 4 May, 2016

Donald Trump inspires Cards Against Humanity knockoffs

Cards Against Humanity, a game designed for "horrible people," has inspired copycats taking aim at a particular person whose speech many find shocking: Donald Trump.

Les Affaires • 16 April, 2016

Doing business in New York without a retail outlet

Marie-Lise Lachapelle has not only mastered the art of making fine jewelry for American celebrities such as Hillary Clinton, Beyoncé and the stars of the TV series Mad Men, but for nearly four years, this artist originally from Laval now based in New York city, has also managed to sell her jewelry without a boutique.