Media Positioning

We position your brand's story with the media.

La Presse • 17 November, 2017

Sid Lee moving into Place Ville Marie

For the signature building in downtown Montreal, this is a significant milestone in its strategic repositioning.

The cross-shaped skyscraper has long been associated with traditional downtown tenants, namely financial institutions, law firms, professional offices and head offices.

Nylon.com • 3 November, 2017

Why The Montreal Museum of Fine Arts Is One To Watch

...This, at least, was what I thought as I found myself at the museum’s Jean-Noel Desmarais pavilion a few weeks ago to see the opening of ”Once Upon a Time... the Western” exhibit...

Les Affaires • 14 October, 2017

Aligning the brand with the culture

The corporate culture is inspiring and authentic, attracting customers and talent. How then, in B2B marketing, can we make known our vision, identity, and values?

The Drum • 20 September, 2017

Creative agency Sid Lee is staging a Bed-In for Peace

The event is paying homage to the Bed-In for Peace that John Lennon and Yoko Ono organized in 1969, which saw the married couple stay in bed for a week at Montreal’s Queen Elizabeth Hotel to protest the Vietnam War.

Le Journal de Québec • 12 September, 2017

Metro launches a new service in Québec City

Metro is deploying its offensive in the Quebec City area with a new on-line grocery and home delivery service.

TVA Nouvelles • 12 September, 2017

Metro launches a new online ordering service in Québec City

Unlike other chains, Metro has chosen to concentrate its online shopping service at a single supermarket. Metro Plus St-David, in the borough of Beauport Québec, was selected to receive, prepare and deliver the orders.

Le Journal de Montréal • 4 September, 2017

The Future of Microchains

Fast food is a traditionally fragmented sector where independent craftsmen and entrepreneurs offer a wide range of products to a clientele looking for a simple, fast and affordable meal.

CourrierLaval.com • 28 August, 2017

Jack Nicklaus welcomed in Laval-sur-le-Lac

A fundraising event was organized to mark the 100th anniversary of the Laval club and the $100,000 raised was donated to Bobeau Cœur, a research fund affiliated with the Sainte-Justine Hospital. This fund aims to improve the heart health of children.

Le Journal de Montreal • 17 August, 2017

A brand new The North Face ad: Quebec designers behind the new anti-wall campaign

Quebec designers from the Sid Lee agency are behind the new global ad campaign "Trump anti-wall" led by outdoor giant The North Face.

Adweek • 17 August, 2017

Sid Lee Launched a Peace Competition With This Insane, Psychedelic Anthem

Sid Lee Collective and MASSIVart want designers, creatives and illustrators to help create these new symbols of peace so the duo launched the “Posters for Peace” competition. The competition itself is an interesting concept and one that is sure to bring a lot of powerful images to the forefront, but the video announcing the competition is especially thought-provoking.